The Social Save

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The Social Save

Your personal (social media) saving grace! Saving your online presence, money, time, and sanity. Hi and thanks for being here!
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A social media strategy and ads management company that helps businesses and nonprofits make a lasting and lucrative impact with their online presence. I am Katie, the founder of The Social Save. With over 10 years of experience, I specialize in creating detailed, targeted Facebook & Instagram ad strategies that convert to help you reach your goals! Working with me will:
• 𝙎𝙖𝙫𝙚 𝙮𝙤𝙪𝙧 𝙤𝙣𝙡𝙞𝙣𝙚 𝙥𝙧𝙚𝙨𝙚𝙣𝙘

𝙚. So you don't get lost in cyberspace among competitors leaving your perfect audience in the dark.
• 𝙎𝙖𝙫𝙚 𝙮𝙤𝙪 𝙩𝙞𝙢𝙚. So you can spend it doing other fun things, like pursuing your quest to find the world’s best cup of coffee! Or...running your business. ;)
• 𝙎𝙖𝙫𝙚 𝙮𝙤𝙪𝙧 𝙨𝙖𝙣𝙞𝙩𝙮. So you don’t make 'hangry' look good with your irritability and mood swings due to the ever-changing trends in the industry.
• 𝙎𝙖𝙫𝙚 𝙮𝙤𝙪 𝙢𝙤𝙣𝙚𝙮. With effective social media ad campaigns you will no longer be throwing money into the air and hoping your get a return. Let's implement strategies that CONVERT!

23/10/2024

Did you know:
When it comes to detailed targeting, Facebook has the MOST options in the market today.
Paid ads are where it's at, friends!

03/10/2024

Ready to get real results with your FB & IG ad strategy?!
Coffee is on me when you book a discovery call to chat about your options.
Let's make this your best season YET!

28/06/2024

If you're ready to see how paid advertising can help you scale your business and reach your goals, I would love to chat.

15/04/2024

I am SO excited to announce that I am now offering ad strategy and implementation!
Ready to scale your business using paid ads?!

I'm ready to help! Let's chat.

19/01/2024

If you're a small business owner who needs to take social media off your plate, we are here for you! We've got room on our plate...and social media is our favorite dish. 😉
Just email Katie at hello@thesocialsave or visit TheSocialSave.com to learn more!

23/05/2021

Day 22: Are your posts getting 🦗🦗🦗?
Are you out of ideas for encouraging engagement and captivating your audience?

Here are 5️⃣ QUICK content ideas for your next few posts!

🚨Remember to tailor these to YOUR specific niche and audience and then be sure to include YOUR answers so you can adapt this content to showcase what you are offering AND allow your audience to get to know, like and trust you more.

1. The good ol' FILL IN THE BLANK. (ie: Fill in the blank....My favorite social media platform is ___________.)
2. Let them pick a spot on the scale. (ie: On a scale of 1-10, how confident are you with your copywriting?)
3. Let them choose! (ie: Would you rather spend 15 mins a day on Instagram and see dramatic follower growth throughout the course of a year OR have one reel go super viral?)
4. The "Show Me" prompt. (ie: Show me the last photo you took to advertise a good or service you provide. I want to see what you've been up to!)
5. What is your...anything! (What is your biggest goal for this week?!)

👉Let me know below which one YOU will try first!

20/05/2021

Day 18: I know we are taught to want ALL the followers and when that number climbs, we can't help be get EXCITED!

But --- this is your friendly reminder to REMOVE the dead weight, y'all!

Sure, having lots of followers seems great, but if your profile is crowded with 10,000 people who aren't really there to hear what YOU have to say, is it really worth it? If they aren't engaging with you then they are tripping the algorithm and actually causing more harm than good.

It's better to have 100 really engaged, IDEAL followers than 10,000 followers who will never care about what you have to say or sell.

It's time for some spring cleaning!

👉Let me know below how many accounts you remove from your followers lists this week!

19/05/2021

Green, green, green! 🥳 A few snapshots of different clients’ accounts.
Let’s get those Pinterests up and running, friends!

18/05/2021

Day 16: Business Owners often ask me: Should I be on Pinterest?

The answer is YES!

Pinterest USED to be another social media platform -- and while it's still technically filed under that category, it actually functions as a SEARCH engine!
You should be on Pinterest if you want your products or services to be found. Period. End of the sweet little story.

👉You can pin without blogs and you can pin without videos (although I totally recommend having those as they definitely sweeten the deal and help to increase exposure.)
👉You can pin even if you don't have products to sell! (What about pinning service-based pins?! People want/need those, too.)
👉You can pin with just an Etsy shop..or with just a website..or if you have both..or even if you only have an Instagram account and no other landing page *yet. (You definitely want to work on obtaining a shoppable site for yourself that isn't another social platform.)

💥You know the saying, "If you wait until the perfect time you will be waiting forever?" Well, consider this the saying for Pinterest. Of course having all your ducks in a row to propel your Pinterest account is IDEAL. BUT...you can start with what you have and grow from there, one pin at a time. Don't be intimidated! Pinterest and your ideal consumers WANT and NEED your content. So let's get it out there!

Have questions? Let me know below!

17/05/2021

🚨Creator Studio's Post Composer looks a little different today!🚨 What do you think of these changes?

👉So far -- I am missing the auto-generated link preview. You still have the option to include a link preview, but as of right now, it isn't showing up when you compost the post -- but DOES show up once it's published. (Looks like the preview SHOULD be popping up to the right of the screen but for my Mac, it's not.)
👉I am also not seeing a way to copy and paste photos. 🤔 Yikes.
👉You can now create posts with colorful backgrounds from CS, when before I could only do it from Business Suite or within a group.

13/05/2021

Day 11: How long should my videos be on each platform?! (So glad you asked! 😅)

Here are my recommendations of what I have PERSONALLY seen works SO well and converts for my clients -- save this post and you can refer to it as often as you need!

Happy recording!

𝘈𝘳𝘦 𝘵𝘩𝘦𝘳𝘦 𝘢𝘯𝘺 𝘰𝘵𝘩𝘦𝘳𝘴 𝘺𝘰𝘶'𝘳𝘦 𝘸𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵? 𝘓𝘦𝘵 𝘮𝘦 𝘬𝘯𝘰𝘸 𝘣𝘦𝘭𝘰𝘸!

*note: Facebook lives can be as long as you want! And if your Facebook in-feed videos do well longer than 3 mins, well, rock on, lovelies! Rock on! ✌️

12/05/2021

Day 10: Errrrbody is wanting the QUICK tips to boost engagement and GROWTH, and I'm here for it!

One PROVEN organic (and actionable) way to increase engagement on your posts THIS WEEK is to spend time engaging with people you follow BEFORE and AFTER you post something.

(Think: give & receive!)

People are notified when you engage with them, when you go live, etc, and they will more often than not, share the love back to you in return. Hello, , yes, please!

If 15 minutes seems like a lot, start with 5 minutes...and track your results! Growth is coming for you! ❤️

11/05/2021

Day 9:
How to make sure your story backgrounds stay consistent with your brand colors on Instagram.

Statistics show that presenting a brand consistently across all platforms can increase revenue by up to 23%...🤯

You brand colors help your audience identify information that comes from you --- and there are a whole slew of studies that explain how different colors impact peoples' thinking, emotions and even actions (think: shopping habits) -- so, my point is -- using your brand colors matters. 😉

Here's how to make sure your story backgrounds match your brand colors (if your brand colors are not included in the preset colors.)
👇
1. Upload a saved photo into your story from your camera roll that includes the color of the background you want.
2. Choose the pencil tool.
3. Click the color selector and hover over the color you want to "grab."
4. Press and hold on your screen with one finger. The color should appear on the entire screen.
5. Now go back to upload a photo from your camera roll, select it and then voila!

09/05/2021

Day 7: Batch Create Content!

I used to sit down every day and begin creating copy for each of my clients...EVERY. SINGLE. DAY. It would take me hours and hours.🥴

Finally after wasting enough time (🙄) I decided to make a content calendar and PLAN ahead. Having this plan in place allows me to make better use of my time because I don't have to switch gears so often. (I literally shaved off hours of work --- at least by 30%! 🤯🥳)

I can still alter content daily if needed, but at least I have a general outline of what we will be scheduling and sharing each and every day -- and that has been a saving grace!

Do you have a content calendar? If not -- you need one!

(And if this idea STILL overwhelms you, hold tight -- I will have a "365 days of Posts that Convert" content calendar ready for you SOON!) 💕

07/05/2021

Day 5: Overwhelmed by all the Instagram hashtag rules and not sure how you can come up with about 30 hashys per post?
(Yes, you should be using as close to the allowed 30 hashtags as possible because this is how people will FIND you when they search and you want to be found! 👀)

Save (and use) this simple recipe to have your optimal hashtags ready in no time at all.🤗

For each post, include:
5-7 Very Popular Hashtags (I like to stay around 1 million or less here so you don't get lost in the Hashtag Sea.)
5-7 Moderately Popular Hashtags
5-7 Niche Specific Hashtags
5-7 Post Specific Hashtags
1-2 Brand Specific Hashtags

Happy Posting, Friends! 💕

06/05/2021

TIP 4: REPURPOSE that content!

It's SO important to watch what has worked for you in the past and then COME BACK TO THAT.

Sure, new content is great, but your audience will tell you what they want and need from you - don't be afraid to listen to them for the sake of newness.😅

Watch your high-performing content and consider repurposing that in several ways.

For example: one high-performing live (or youtube) video can translate into:
👉an IG story
👉an IG reel
👉an IG photo feed post
👉a TikTok
👉a blog post for your website
👉an email update
👉a Pinterest still pin and video pin
👉a Facebook still photo post
👉a Facebook short video....just to name a few. 😉

Got questions?! Let me know below!

05/05/2021

Day 3: Learn your algorithms, but be ready for them to change.

Yes. I see you - you're on a roll, you're seeing momentum, you've finally cracked the code and then 💥BAM! The algorithm changes again and "they" tell you that what you were doing before is no good now. 😳

Don't let that stop you! Learn the new rules and adapt!

In this industry, we've got to roll with the punches.

Think of change as a chance to learn and have fun instead of doom and gloom. Okay?!

04/05/2021

Tip 2 is in our stories today --- but in case you missed it, here's the summary!

Your followers will begin to know, like and trust you on a more personal level through your STORIES because they should be a behind-the-scenes look into your business and personal life.

Make sure you
👉Show your face!
👉Get personal.
👉Be Authentic.

Let me know if you have questions about DOs and DONTs for Instagram and Facebook stories below.

Happy Storytelling! 😉🧡

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

http://thesocialsave.com/

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Day 22: Are your posts getting 🦗🦗🦗? Are you out of ideas for encouraging engagement and captivating your audience? Here are 5️⃣ QUICK content ideas for your next few posts! 🚨Remember to tailor these to YOUR specific niche and audience and then be sure to include YOUR answers so you can adapt this content to showcase what you are offering AND allow your audience to get to know, like and trust you more. 1. The good ol' FILL IN THE BLANK. (ie: Fill in the blank....My favorite social media platform is ___________.) 2. Let them pick a spot on the scale. (ie: On a scale of 1-10, how confident are you with your copywriting?) 3. Let them choose! (ie: Would you rather spend 15 mins a day on Instagram and see dramatic follower growth throughout the course of a year OR have one reel go super viral?) 4. The "Show Me" prompt. (ie: Show me the last photo you took to advertise a good or service you provide. I want to see what you've been up to!) 5. What is your...anything! (What is your biggest goal for this week?!) 👉Let me know below which one YOU will try first!

Day 16: Business Owners often ask me: Should I be on Pinterest? The answer is YES! Pinterest USED to be another social media platform -- and while it's still technically filed under that category, it actually functions as a SEARCH engine! You should be on Pinterest if you want your products or services to be found. Period. End of the sweet little story. 👉You can pin without blogs and you can pin without videos (although I totally recommend having those as they definitely sweeten the deal and help to increase exposure.) 👉You can pin even if you don't have products to sell! (What about pinning service-based pins?! People want/need those, too.) 👉You can pin with just an Etsy shop ...or with just a website ...or if you have both ...or even if you only have an Instagram account and no other landing page *yet. (You definitely want to work on obtaining a shoppable site for yourself that isn't another social platform.) 💥You know the saying, "If you wait until the perfect time you will be waiting forever?" Well, consider this the saying for Pinterest. Of course having all your ducks in a row to propel your Pinterest account is IDEAL. BUT...you can start with what you have and grow from there, one pin at a time. Don't be intimidated! Pinterest and your ideal consumers WANT and NEED your content. So let's get it out there! Have questions? Let me know below!

Day 9: How to make sure your story backgrounds stay consistent with your brand colors on Instagram. Statistics show that presenting a brand consistently across all platforms can increase revenue by up to 23%...🤯 You brand colors help your audience identify information that comes from you --- and there are a whole slew of studies that explain how different colors impact peoples' thinking, emotions and even actions (think: shopping habits) -- so, my point is -- using your brand colors matters. 😉 Here's how to make sure your story backgrounds match your brand colors (if your brand colors are not included in the preset colors.) 👇 1. Upload a saved photo into your story from your camera roll that includes the color of the background you want. 2. Choose the pencil tool. 3. Click the color selector and hover over the color you want to "grab." 4. Press and hold on your screen with one finger. The color should appear on the entire screen. 5. Now go back to upload a photo from your camera roll, select it and then voila!

TIP 4: REPURPOSE that content! It's SO important to watch what has worked for you in the past and then COME BACK TO THAT. Sure, new content is great, but your audience will tell you what they want and need from you - don't be afraid to listen to them for the sake of newness.😅 Watch your high-performing content and consider repurposing that in several ways. For example: one high-performing live (or youtube) video can translate into: 👉an IG story 👉an IG reel 👉an IG photo feed post 👉a TikTok 👉a blog post for your website 👉an email update 👉a Pinterest still pin and video pin 👉a Facebook still photo post 👉a Facebook short video....just to name a few. 😉 Got questions?! Let me know below!

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