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Augality The Future of Ecommerce! Augmented Reality allows you to engage with your audience in a way you’v

10/10/2022

Here are 6 Metrics you can use to retarget your audience using Augmented Reality that you can't use with a traditional Facebook/IG Ad

1.) Opens - Vanity Metric (Not very useful)

2.) Captures - People who film them self using your AR filter. This is a very powerful audience and can generate free UGC!

3.) Saves - People who save your AR filter save it for a reason. That reason is because they think it's cool and are going to use it again in the future.

4.) Shares - The best marketing is word of mouth and if somebody is sharing this filter, it means that they want other people to interact with the AR filter as well!

5.) Impressions - Another vanity metric (Not very useful)

6.) Average Open Time - This is a decent audience to retarget, but the gold nugget here is that it has a 3x increase of view time from a traditional FB/IG creative!

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Here are 6 Metrics you can use to retarget your audience using Augmented Reality that you can't use with a traditional Facebook/IG Ad 1.) Opens - Vanity Metric (Not very useful) 2.) Captures - People who film them self using your AR filter. This is a very powerful audience and can generate free UGC! 3.) Saves - People who save your AR filter save it for a reason. That reason is because they think it's cool and are going to use it again in the future. 4.) Shares - The best marketing is word of mouth and if somebody is sharing this filter, it means that they want other people to interact with the AR filter as well! 5.) Impressions - Another vanity metric (Not very useful) 6.) Average Open Time - This is a decent audience to retarget, but the gold nugget here is that it has a 3x increase of view time from a traditional FB/IG creative!

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