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Lotte24 If you want to start a business and become successful with it, you need to solve meaningful problems. Ex*****on is everything in business.

Be selective about what content you upcycle. If the content didn’t provide solid research and actionable advice the firs...
20/08/2022

Be selective about what content you upcycle. If the content didn’t provide solid research and actionable advice the first time around, there isn’t much benefit to leveraging it for future content. Only consider marketing, social, and visual content that has “good bones” to build on with new findings and value-added tips.

Many small businesses make the same mistake. Rather than creating content for their target audience, they create content...
19/08/2022

Many small businesses make the same mistake. Rather than creating content for their target audience, they create content for others like them. For example, a CRO agency writing about CRO attracts CRO experts, and a photography studio writing about taking beautiful photos attracts amateur photographers.

You need to figure out who your exact target audience is to market to them effectively. If you’ve done your market research and created customer personas, then this should be easy. You’ll already know who you’re trying to reach.

18/08/2022
So much unhappiness stems from making decisions that go against what you know in your core, your gut, to be right. Deep ...
18/08/2022

So much unhappiness stems from making decisions that go against what you know in your core, your gut, to be right. Deep down, you don't want to do it--but you do it anyway. You listen to your head. You try to convince yourself the raise is worth it, or the risk is too great, or it's better to just stay put, to keep your head down.

Staying true to yourself is a challenge, yes. But effectively suppressing your true self is even more challenging.

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