11/12/2023
KASI LIFESTYLE MAGAZINE 🇿🇦🇿🇦🇿🇦
Artists must have Good Streams to earn royalties.
It is commonly understood that artists make money when their music is played on streaming platforms like Spotify, Apple Music, Deezer, Pandora, Tidal, YouTube Music, and Amazon Music. But the mechanics of how those payments actually work is unknown to most of us, which may sometimes lead to some misconceptions. For example, artists do not get a fixed rate for every stream, e.g. $0.00026 per stream, or $0.0037 per stream.
Not all artists will necessarily receive the same payment for the same number of streams either.
Let’s dive in and break down some fundamental principles that dictate how artists get paid from music streaming...............................
ARTIST AND INTERMEDIARIES.
Let’s start by examining who are the players involved in getting the artist’s music online and making sure they receive the money they are due.
For every track on a streaming platform, a number of parties may be due a payment, such as the artist, composer, lyricist, publisher, record label etc. In order to keep things simple, this article focuses only on the recording royalties due to the primary/featuring artist(s).
DIST / LABEL
ARTIST
STREAMING
First things first: before any music can be played on streaming platforms it has to get from the artist to the internet.
Artists do not deal with streaming platforms directly. Instead, they use a distributor who will then take care of getting their music to the platforms. In some cases, the record label is also the distributor.
When music is streamed, royalties will be due to the “right holders” i.e. whoever owns the rights to the recording. For example it can be the artist themselves if they are independent, or the record label if the artist is signed to one.
The distributor and/or label will then collect the corresponding royalties from the streaming platforms and pay those who are due to receive them (or a share thereof), such as the artist.........................................
WHERE DOES THE MONEY COME FROM?
You may be wondering: Where does the royalties money come from in the first place? Essentially, the streaming platforms devote a share of their revenue to the payment of royalties.
There exists two main mechanisms for streaming platforms to generate revenue:..............
Subscriptions.
Users of the platform pay a monthly subscription to gain access to the music on the platform. This is also known as a Premium model...............................
Ads.
Users do not pay any money but instead listen to and/or see ads while they use the platform. The advertisers pay the streaming platform for the exposure to their customers. This is also known as a Free model.
Some platforms like Spotify or Deezer offer both Free and Premium plans while some others like Apple Music or Tidal only offer Premium options.
PREMIUM
FREE
42%
58%
Let’s use Spotify’s financials for the first quarter (Q1) of 2022 as an example. These circles represent all of Spotify’s users.
Spotify reports that premium and (active) free users represent about 42% and 58% of total users, respectively.
But premium and free subscribers don’t generate revenue at the same pace. Subscriptions generate around 9 times more revenue than free users, or about 90% of the total revenue vs. 10% for ads.
Numbers may vary on other platforms, but it is fair to expect that the general trend of premium users generating a lot more revenue than free users would hold............................
ARTIST ROYALTIES CALCULATIONS.
At this point we know that streaming platforms redistribute some of their revenue to the artists in the form of royalties and we know how the platforms make money. The question now is: how is the artists’ royalties payments calculated?
OTHER TRACKS
ARTIST SHARE
DIST/ LABEL
First, the streaming platforms add up the revenue they generated. This dollars stack represents the total revenue.
This revenue is then split two ways: the streaming platforms keep one part for themselves and redistribute the rest as royalties. The exact numbers are confidential, but the press reports that 65-70% of the revenue is distributed as royalties.
Once the platform share is put away, the remaining dollars stack represents the royalties money pot. It will be split between all tracks on the platform.
Since the streaming platforms pay out a percentage of their revenue in royalties, it means that the size of the royalties money pot to share is proportional to this revenue.
In other words, more revenue means bigger royalties pie to share.
The converse is also true... Less revenue means a smaller royalties pot.
The royalties pot is split between all tracks on the platform, by the proportion of their total streams. For example, if the track of a given artist represents 0.1% of the total streams on the platform, it will get 0.1% of the royalties.
