26/05/2022
What is SMM strategy and why do you need one?
Social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out plan behind what you’re posting, and a goal that you want to achieve from it.
🔽Here are the steps to look for:
▫️Define business goals: Pick 2-3 and build a plan around it. You may use S.M.A.R.T. goal framework. It will guide your actions and ensure they lead to real business results;
▫️Learn about your competitors. A competitive analysis allows you to understand who they are and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets;
▫️Select your target audience: every social platform functions differently. You need to choose media channels that work best for your audience. Content and offers you create have to match your audience needs;
▫️Decide which networks to use: set up accounts and fill up the profiles. Use keywords that people would use to search for your business as well as information that defines your brand;
▫️Design: use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable;
▫️Be consistent: strategy is all about targeted action and regularity.
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