After more than 6 years of reviewing some of the most luxurious automobiles and lifestyle products to hit the marketplace for Urban Network Magazine, Tosha Y. Thomas - a 15-year music industry executive - is launching TheCarDiva.net. Hailing from Detroit, Michigan, The Car Diva possesses a natural affinity for two of the Motor City’s greatest exports…cars and music. Every week you can spot The Car
Diva riding around the streets of Los Angeles in a sexy ride or cruising the highways and byways around the country as a guest of one of the major car companies test-driving their latest models before they reach the masses. The youngest daughter of a card-carrying UAW (United Auto Worker) union man and a creative, artistically gifted mother, The Car Diva mixes her own unique style of reviewing cars and lifestyle products with a witty, real-life flair.
“After years of reviewing cars, I noticed that there weren’t many women at ‘car industry’ events I attended,” The Car Diva explains, “and even fewer women of color. We are the primary decision makers in many households, but many reviews leave ‘our’ voice out! I admit that I am in no way a ‘gear-head’ with all the technical background, but I do know what everyday folks look for in a car and can explain it in plain talk.”
Launched as the ideal on-line spot to blend her love of cars and music, TheCarDiva.net will not only present the latest in automobile and lifestyle products, it will also offer the perfect soundtrack for the ultimate drive. Diva Sounds serves as a soundtrack for your driving experience. Music and videos from major and independent artists will be spotlighted to add a little (as singer Maxwell would say) ‘Sumthin' Sumthin' to the automobile enthusiast lifestyle.
“Some of my favorite memories involve cruising down Detroit’s famed Woodward Avenue or driving ‘down south’ with my family listening to everything from The O’Jays, The Jacksons and Aretha Franklin to Michael Franks, Boz Scaggs and The Doobie Brothers,” reflects The Car Diva. She also understands that there are a lot of people in front of and behind the scenes that contribute to creating, designing and marketing these incredible vehicles. This site takes you deeper into the automotive industry and shatters the myth that executives are a bunch of stuffy white collars. Other exciting sections include:
In The Driveway Now is The Car Diva’s latest review on the vehicle she is currently test-driving. Executive Shine puts the spotlight on movers and shakers in the automobile industry. What's Poppin' alerts you to the latest news and developments in the automotive world. Road Ready is a fun feature that schools one on how to accessorize or "diva-ize" for the ride - everything from the coolest shades and purses on down to driving shoes for the optimum driving experience. Whether it's hittin' the road with the latest luxury sedan, chatting up a forward-thinking auto executive or putting a newly designed muscle car through its paces - with her signature scarf blowing in the wind - The Car Diva has you covered! So check out www.thecardiva.net - and enjoy the ride! The Car Diva is a graduate of Howard University and has worked in Radio, Music, TV, Film, Magazine and Web Publishing. To have your artists or products considered for TheCarDiva.net site, please send inquiries to [email protected]
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