SENSD

23/09/2022

With all the different social platforms out there today, knowing which channels to invest time and resources in can be daunting. TikTok has found a way to 'perfect' the algorithm. Within a few days of using the app, content is so perfectly curated for you that you can spend hours scrolling through videos. So how can you leverage TikTok as a brand?

1. You can reach a whole new audience of different demographics and ages than if you were just on Instagram. Yes, it started as a Gen-Z app, but today TikTok has a wealth of users across all age categories and all interests!

2. TikTok was built with conversions in mind - it has one of the highest CTR of any platform today (boasting over 15% for some campaigns).

3. It doesn't take long to see success on TikTok. Granted, you are posting relevant and engaging content; it is not uncommon to hit the 10K, then 100K mark within a few months of using the platform.

Are you on TikTok yet?

14/09/2022

The latest flavour of the month is the French social media app BeReal where it's all about showing an unfiltered view of what you're up to at a random interval during the day. The camera shoots both what's in front of you and a selfie.​​​​​​​​
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Instagram has taken a leaf from their book and is testing this feature for Stories, coining it Candid Challenges. While BeReal markets itself boldly as Anti-Instagram, it seems the Meta app is quick to replicate the feature that has placed BeReal at the Top of the App Store for a few weeks already.​​​​​​​​
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Today brands' are not using BeReal, but perhaps Instagram's feature will open the floor to more authentic and uncurated brand content. What do you think?

12/09/2022

What's your combination? SWIPE to see our Co-Founder share theirs!

08/09/2022

We at SENSD are deeply saddened by the news of Queen Elizabeth II’s passing. Her steadfastness, eternal sense of duty and courage was inspiring to us all. In some way, she has touched each and every one of us 🙏🏽

07/09/2022

It pays to know who you’re speaking with on social 💀

07/09/2022

Pinterest has entered the group chat 👀

While it may be easier to put all your eggs in the Instagram basket, we believe it’s important to have presence across other platforms too. Pinterest is a great platform to increase your brands visibility, traffic AND sales.

Are you active on Pinterest? Get in touch today to find out how we can leverage it to grow your brand.

SENSD shared a post on Instagram: "Pinterest has entered the group chat 👀 While it may be easier to put all your eggs in the Instagram basket, we believe it’s important to have presence across other platforms too. Pinterest is a great platform to increase your brands visibility, traffic AND sal...

07/09/2022

It is way too easy to get obsessed with vanity metrics such as likes and follows, but the results we take offline truly show us the value social media can have on our businesses.
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At SENSD, we think it’s essential to mould your social media directive around what you are trying to achieve as a business. Looking to increase sales, boost awareness or search for collaborative partners? DM us to find out how we can help.

07/09/2022

Authenticity and a clear vision have helped Ayurvedic hair are brand garner a loyal social community. Rooted in their grandmothers hair oiling and massage ritual, brother sister duo developed Fable & Mane. With products that truly work, and a story rooted in personal and family history, the brand quickly gained a cult following with celebrities and editors sharing their seal of approval. By sharing what was true to them, founders Akash and Nikita were able to create a brand that felt so personal and true, it was difficult not to engage.

07/09/2022

The short answer is YES! It is so easy to set up an Instagram shop and increase conversions, turning your digital audience into actual customers! 🛒

Contact us today to help grow your sales just through your social media channels.

SENSD shared a post on Instagram: "The short answer is YES! It is so easy to set up an Instagram shop and increase conversions, turning your digital audience into actual customers! 🛒 Contact us today to help grow your sales just through your social media channels. ...

07/09/2022

What if the metaverse really takes off? What does that mean for the content brands create? How will they exist and foster loyal communities?

We should preface this by saying today we are metaverse sceptics… yes there is always hesitation towards new technologies that seek to challenge everything we know. Still, we like to delve into things to try and understand them and their potential.

Theoretically, the metaverse should allow us to immerse our customers even further into our brands. With the rise in regulations around data and privacy, misinformation and the management around it, and online safety measures evolving rapidly, we question how long will it take brands to keep up and remain relevant?

It may be an unpopular opinion, seeing as our worlds are so tightly wound around the digital spectrum today, but we feel social media is for brands as fuel is for spaceships. It is tangible and essential. Our social channels give us the tools to quantify, learn from and cater for a real audience, but the metaverse threatens to remove that.

Is it more important to cash in selling NFTs than focusing on creating unique, physical products that our customers can use in their everyday lives?

Let us know your thoughts on what impact the metaverse will have on your business!

07/09/2022

Sure we’ve all spent hours pouring over how our feed looks, which photos look best next to each other, and which of the hundreds of photos we’ve taken will make it to our carousel, but how important is it really?

While there will always be a space for aesthetically pleasing content, consumers look for relatability and authenticity. Whether you’re a fashion brand, posting real customers on your feed, or a skincare brand sharing success stories, the sheer volume of content today has made followers shrewd. Gone are the days when brands can hide behind highly curated feeds without telling their story - it comes down to the value your audience gets when they visit your page.

Who are some brands you think are doing an incredible job on social today?

SENSD shared a post on Instagram: "Sure we’ve all spent hours pouring over how our feed looks, which photos look best next to each other, and which of the hundreds of photos we’ve taken will make it to our carousel, but how important is it really? While there will always be a space for aesthetic...

07/09/2022

TREND ALERT 👋🏽

These aren’t your usual VLOGS. These are sped up, beautiful to watch and showcase a day, an event or even a whole week or month in 30 seconds or less.

Take inspiration from to show your audience the BTS of your best-selling product, a special event you’re having or what’s coming up for your brand.

Your content is key, and we often have so much to share, so here’s your opportunity to do so!

SENSD shared a post on Instagram: "TREND ALERT 👋🏽 These aren’t your usual VLOGS. These are sped up, beautiful to watch and showcase a day, an event or even a whole week or month in 30 seconds or less. Take inspiration from to show your audience the BTS of your best-selling pr...

07/09/2022

Stay ahead of the game 😎
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ph

07/09/2022

Do we still have the capacity for Love Island? This year’s season drew a hefty amount of criticism and formal complaints to Ofcom, media regulator in the UK, particularly around the contestants’ misogynistic behaviour and mental health.
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In the age of social media and being ‘woke,’ is it really acceptable that shows like this should still exist, gamifying relationships and trivialising emotions?
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So what can we learn from this? Having strong values as a brand and communicating these effectively is vital in harnessing a community that stands alongside you. Being in the know about cultural issues and stigmas and having an opinion can make your brand either relevant or old news.
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Do you think brands should be more transparent about social issues?

07/09/2022

One of the latest features added to Instagram is the ability to use other creators’ Reels as a template for your content. Not only does this save you serious time, but your Reel will show up under the same audio, so try and choose something that is trending! 🏆

Do you have access to this feature yet? Let us know in the comments

SENSD shared a post on Instagram: "One of the latest features added to Instagram is the ability to use other creators’ Reels as a template for your content. Not only does this save you serious time, but your Reel will show up under the same audio, so try and choose something that is trending! 🏆...

07/09/2022

What if…you could ask Instagram any question?
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From a photo-only platform to being shop-focused and now heavily leaning towards video, we want to know what’s next. Let us know what you’d ask them?

07/09/2022

We’ve all heard about using keywords to boost the SEO score of our websites but did you know you can use the same strategy on Instagram? 😱

As the algorithm (shudder) evolves, hashtags are losing importance in the ranking race. Instead, try using keywords in your bio and captions relevant to what your audience would search for and increase your chances of landing on that super valuable ✨ Explore page ✨

Think about it, when was the last time you followed a hashtag? Using keywords means you are more likely to show up as a Suggested Post for people interested in what you’re sharing.

If you need help with this, get in touch with us, and we can help get your brand seen by your perfect customers.

SENSD shared a post on Instagram: "We’ve all heard about using keywords to boost the SEO score of our websites but did you know you can use the same strategy on Instagram? 😱 As the algorithm (shudder) evolves, hashtags are losing importance in the ranking race. Instead, try using keywords in yo...

07/09/2022

With Instagram turning its focus towards video 📹 and hashtags seemingly becoming less important in reaching new audiences, you might wonder how exactly you do this.

We’ve got a hack to grow your audience and get those reel views up 💯.
Let us know if it worked for you.

SENSD shared a post on Instagram: "With Instagram turning its focus towards video 📹 and hashtags seemingly becoming less important in reaching new audiences, you might wonder how exactly you do this. We’ve got a hack to grow your audience and get those reel views up 💯. Let us know if it work...

07/09/2022

WHAT IF…Instagram remained a photo-focussed app? 📸
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No matter what team you’re on, team photos or team reels, there’s no ignoring that video is the next big thing (if not the big thing already 👀)
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But what would happen if Instagram remained a photo-sharing app? The app received major backlash in response to a test of its new video-focused feed, with the likes of Kim K & Kylie Jenner calling for Instagram to stop trying to be TikTok. Ouch.
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But, without the change of focus on reels, would Instagram be left far behind TikTok? Would businesses like yours lose out? Or would we still open up our feeds in search of something different?
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Tell us what YOU think.
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ph:

07/09/2022

Our signature '5 Senses Test' has been built to see what's working on social, what's not and how to tap into that 'sixth' sense. Get in touch today to see how we can help supercharge your brand and grow your social media presence. 👀
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07/09/2022

We tried to get them to spill some tea 🫖 but this is what they gave us. According to our founders Shiv & Shloka Sensarma, you're going to have to follow for more. Get in touch today to see how SENSD can take your brand to the next level.

SENSD shared a post on Instagram: "We tried to get them to spill some tea 🫖 but this is what they gave us. According to our founders Shiv & Shloka Sensarma, you're going to have to follow for more. Get in touch today to see how SENSD can take your brand to the next level. ...

07/09/2022

Hello 👋🏼 We are SENSD. The social media agency building loyal digital communities for brands we love. Can't wait to tickle your senses 👀

SENSD shared a post on Instagram: "Hello Instagram 👋🏼 We are SENSD. The social media agency building loyal digital communities for brands we love. Can't wait to tickle your senses 👀 ". Fo...