20/11/2023
Our fellow holiday season lovers, we’ve been waiting for a green light to share with you and we haven’t received it yet.
Here is what we can tell you:
🎄 there is no paper for 2023
🎄 you all loved this little project so much it grew to a size we could not manage without help
🎄 partnerships and distribution agreements are not quick processes
We have news to share, and as soon as we can, we will! I wish we had a paper for you this year because this is the most fun project we’ve ever done!
In case you didn’t know, this paper started as an agency creative project for Hughes&Co and we thought, let’s show the market that if we could do it all our way, things could really soar. Well, soar they did. Tens of thousands of papers later we found ourselves up at all hours packing and shipping papers, squabbling with Canada Post to find your orders, slowing down our marketing and our sales still speeding up. It was a perfect case study of what is possible when the best practices are followed and deployed with precision.
But, it ate up our holidays. It made it hard to get our normal work done and we needed help. So we found help, great big exciting help, in fact! But that process has been long and a new challenge for us. But we are committed to coming back in 2024 arm in arm with the fine folks who will make the future of this incredible project possible.
Thank you for your enthusiasm, and sorry we won’t be joining your Christmas traditions this year ❤️
