Durango Payne Media

11/04/2024

If you’re trying to boost views on your Instagram posts and reels, here’s a crucial insight:

I used to believed Instagram users spent most of their time on their feed. However, it turns out time is spent more on DMs and stories.

For businesses and personal brands trying to grow their audience, the focus should be on creating share-worthy content. This approach not only enhances engagement but also aligns with Instagram’s algorithm, which favors content that is shared and saved.

What makes content share-worthy? Based on my approach, it’s content that evokes emotion, whether it’s to inspire, entertain, or provoke thought.

Like this post. It starts with the statement, “Fear does not exist,” immediately challenging conventional thinking. Without further explanation this is an asinine claim. It’s followed by, “False Evidence Appearing Real,” which keeps viewers hooked. By the end of the reel, viewers are left with a transformed perspective on fear, compelling them to share it with others.

For restaurant owners, think about creating content around a dish in such a way that makes someone say, “This is vegan but it looks so delicious we have to try it!” For service providers, imagine creating content that leaves your audience thinking, “This content is so satisfying. If I ever need my carpet cleaned, this is the company to call. They clearly know what they’re doing.”

To summarize, knowing where your audience spends their time on Instagram and providing content that resonates with them can significantly boost your visibility and engagement. Focus on creating content that people want to talk about!!

22/03/2024

Not everything that can be counted counts, and not everything that counts can be counted."
From William Bruce Cameron, author of Informal Sociology: A Casual Introduction to Sociological Thinking.

My takeaway: Real value isn't always found in the numbers.

Let's talk real talk, folks! How do we know if our social media efforts are paying off? Check your likes, shares, comments, but remember, it's about the real connections you make. 💥

Track what matters to *your* biz: Are you getting more messages? More peeps talking about you? That's golden! 🌟

Get in on this! What's your top metric? Share or comment with your insights, or swing by our site for more wisdom! socialmediatips

19/03/2024

For small businesses, social media can feel like a puzzle. But once you get the right tips, it can turn strangers into fans, and clicks into customers.

We're here to help you navigate the twists and turns of hashtags, likes, and shares. At , we believe in giving you the power to make an impact online with ease.

Need to boost your social skills? Swipe up. Let's make social media your brand's best friend.

socialmediatips

14/03/2024

overnight, but we're here to show you can foster engagement and grow your tribe with the right moves. 🚀

1️⃣ Be real! Talk like a human, not a robot. Your followers will love it. 🤖❌
2️⃣ Share top-notch tips that solve real problems. It's all about the value. 💡
3️⃣ Listen and talk back. When someone comments, make their day with a reply. 💬

Got your own strategies? Share them below or contact us for personalized advice on building your community. 💌

socialmediatips

07/03/2024

Hey business folks! Social media isn't just chit-chat—it's your ticket to better sales. Here's how:

1) Instagram—Show off products with style
2) Facebook—Create a community around your brand
3) Twitter—Quick updates and customer chats
4) Pinterest—Inspire with visual wish lists
5) LinkedIn—Network with pros and biz growth

Solid social media branding means folks see your biz as top-notch. This could lead them to buy what you're selling, fast! For more tips on raking in the dough with social media , share or comment below! And always, Visit our website for more.

socialmediatips

28/02/2024

1. Be authentic, let your brand's personality shine.
2. Consistency is key - post often to stay on your audience's radar.
3. Jump on trends, but make them your own.
4. Engage with your followers; it's a two-way street.
5. Always learn from your analytics.

Don't stop dreaming big for your brand! Need guidance? Comment below or contact us.
socialmediatips

20/12/2023

Looking for a videographer in Indy available 12/22 (Friday) 12p-4p

Please be professional, this is for a TV network

Must haves:
Gimbal or good IBIS
Lav mic system
Wide lens (ie. 16,24mm)
Tight lens (ie. 50mm)
4k 24fps capability

Please leave a comment or message me if you know anyone 🙏🏿 this is a great portfolio builder 👀

16/12/2023

Read this if you want to attract dedicated fans and turn followers into customers.

Creating a killer social media following isn't just luck—it's all about strategy. Think eye-catching posts that show the character behind your brand, and chatty captions that get people talking. Plus, keep it real with stories that share your businesses journey—ups, downs, all of it. And always, always chat back when your followers leave a comment.

Hit that share button or drop a comment if this hit home! 🌟
socialmediatips

14/12/2023

Hey there! Just like Santa's workshop thrives with limited elves, you can ace social media with the right strategy. 🎄 Let's unwrap some tips:
- Focus on quality, not just quantity.
- Engage with your audience. Talk like a human, not a robot. 🤖
- Use free tools to create eye-catching posts.
- Collaborate with fellow businesses and influencers for shout-outs.
- Plan ahead - your time is priceless!⏳

Strapped for time or ideas this festive season? Share your biggest challenge below or hit us up on our website for expert support! 🎁

socialmediatips

12/12/2023

Social media is just for viral hits.
That's what I told myself after months of trying and failing in the social media game.
Turns out I was just a novice, learning the ropes.
But after countless hours and dedication, I figured it out.
Now I help small businesses thrive online.
Here's how:
- Identify your audience.
- Create engaging content regularly.
- Interact genuinely with your community.
- Track your results and adapt.
Contact us to elevate your social game.
socialmediatips

09/12/2023

A quick breakdown on:
Strong Content Creation
Authentic Conversations
Consistent Presence

Let’s dive in…

🔥 Strong Content Creation: Share stories that resonate, tips that empower, and content that brings real value. Make your audience feel seen and heard.
💬 Authentic Conversations: Talk with your followers, not at them. Reply to comments, ask questions, and create polls to get the conversation going.
🕒 Consistent Presence: Show up regularly. Whether it's daily tips, weekly Q&As, or monthly contests, keep your community engaged.

Speak your truth and watch your community grow. Share or comment if these tips sparked an idea, and don't forget, we're here to help you shine! Contact us for expert advice.

socialmediatips

09/12/2023

🚀 Boosted brand visibility
💡 Unlocked invaluable audience insights
🌟 Developed a unique brand voice
👥 Fostered a vibrant community
Start today—you won’t regret it.

Crafting killer social media content is more than just throwing up a fun meme or a cute pic. It's about understanding what makes your audience tick and serving up the value they crave. Wanna learn more? Dive into our treasure trove of tips and watch your brand flourish. 🌱 socialmediatips

07/12/2023

Are you a budding business striving to elevate your digital footprint? 🌐 Do you grasp the essential role of smart social media management and top-tier video production, but lack the skilled manpower or resources to pull it off effectively? 🤔

This challenge can hinder your reach to a broader audience, diminish your online visibility, and ultimately stunt your business growth. High-quality, engaging and consistent social media content is the backbone for carving a strong digital identity that resonates with your audience. 💼

Here's the success story of DG Mindset, a company who partnered with us while tackling this very problem. DG Mindset had a potent vision but struggled with reaching a wide audience. With our strategic social media campaigns integrated, their follower count skyrocketed from 8,000 to a staggering 300,000 in just a year! 🚀 They transformed from a modest brand into a global inspiration symbol, all thanks to targeted content and robust community involvement.

Our all-encompassing social media management and video production services are tailored to conquer these obstacles. 👊

📱Social Media Management: We offer strategic content devising and creation, community engagement, and performance analysis, customized for each platform like Instagram, Facebook, Twitter, and LinkedIn. We specialize in creating content that mirrors your brand's voice and effectively captivates your audience.

🎥 Video Production: Our premium video production services record in 4K resolution for delivering cinema-grade content. Our services span from promotional videos and event coverage to in-depth documentaries, all designed to narrate your brand's engaging and unforgettable story.

When you partner with Durango Payne Media you can anticipate a substantial rise in your online visibility. We enhance your digital footprint effectively with strategic social media campaigns and engaging, high-quality content tailored to your brand's distinct voice and audience preferences. 📈

Ready to magnify your brand's digital presence and secure significant growth? 🚀 DM us now to claim your free Brand Strategy Guide. Let’s shake up your digital narrative together! 💪

06/12/2023

💥 BIG NEWS! Nearly 75% of marketers are gearing up to incorporate Generative AI into their strategies. Are you one of them? 🤔

Salesforce recently conducted a study involving over 4,000 full-time employees, including 1,029 marketers from the U.S., U.K., and Australia. They discovered the powerful impact of Generative AI in Marketing. 💡 Here's the scoop: 51% are using it now, with 53% viewing it as a 'game changer'. The range of applications is impressive, from analyzing market data to inspiring creative thinking 🚀. Another 22% revealed plans to use it soon!

But there's a twist. 67% state that their company’s data is NOT properly set up for working with Generative AI. Questionable data quality, a lack of training, and proficiency gaps, make it a tricky subject! Yet, 71% believe it can eliminate their busy work. Just imagine that... more time for strategic tasks.💼

What do these insights mean for small businesses? It's time to adapt, innovate and yes, embrace Generative AI. But, how?

🔹Explore Generative AI and its potential benefits
🔹Invest in training to harness its power
🔹Prioritize data quality and management
🔹Leverage AI for routine tasks to free up time for more strategic planning

And never forget the human element! Keep a close watch for ethical use and data quality. 👀

So we'd love to know... are you ready to ride the wave of Generative AI? Share your thoughts and let's keep the conversation going! 🗣

📊

05/12/2023

🌐 Boosting Your Business's Digital Impact 🌐

In the vast digital landscape, businesses big and small grapple with the challenge of making their mark. Here are some concrete steps every business can take to amplify their online presence:

📝 Prioritize Quality Content: Quality beats quantity every time. Create content that offers value to your audience - this could be informative posts, a sneak peek behind the scenes, or relatable stories for your clients.

⏰ Strategic Consistency: While quality is king, a strategic presence is crucial too. This doesn’t mean frequent posting, but consistent and purposeful posting. Build a content calendar in line with your audience's needs and your marketing objectives, ensuring every post is impactful.

🎥 Leverage Video Content: Videos are a compelling way to captivate your audience. Even simple, well-crafted videos can skyrocket your engagement and reach. Kick off with short videos that display your products, offer tips, or narrate your brand’s story.

💬 Engage with Your Audience: Social media is all about interaction. Reply to comments, join conversations, and engage actively with your followers. This is key to nurturing a community around your brand.

📊 Monitor and Adapt: Don't ignore the numbers. Use analytics to understand what clicks. See which posts get the most interactions and modify your strategy accordingly. Be ready to adapt and evolve as you discover more about your audience.

In today's scenario, an effective digital strategy is the secret to business growth. To help you level-up your social media game, we're offering a FREE Brand Strategy Guide 📘. This guide is packed with insights and tips to fine-tuning your approach and maximizing your online footprint. Interested? DM us and grab your guide today!

05/12/2023

Remember when Fanta was somewhat forgotten? It seemed the popular soda brand had lost its fizz. But then, a significant rebranding changed it all. Fanta partnered with Jones Knowles Ritchie to create a fresh and appealing identity that was both fun and appealing to not just kids, but also young adults. 🎯🚀

The new design took aim at common issues. It ditched the orange leaf from the logo that was misleading for the variety of Fanta flavors, switched to a bold typeface, embraced vibrant colors, and added some dynamic energy with fresh photography and illustrations. Besides this, extensive consumer testing was conducted to ensure the changes resonated with their worldwide audience. The rebranding struck a balance between modernization and legacy. And the result? Thumbs-up all around the world! 👍🎉

Seem familiar? This mirrors a similar strategy employed in the Burger King rebrand. Both rebranding efforts focused on modernizing the brand identity while maintaining core brand values. For Burger King, this approach resulted in a significant 14.3% increase in sales over two years. This similarity suggests that Fanta's rebrand could similarly revitalize the brand and potentially lead to increased sales, demonstrating the effectiveness of a well-executed rebranding strategy in refreshing a brand's appeal and driving business growth.

What can small businesses take away from this? Keep an ear 📢 to the ground and eye 👀 on the market trends to know when your brand might need some refreshing. Align your design with an understanding of your target audience. Be consistent across different markets. Inject color and expression to create a visually appealing brand presence. Yes, change can be good, but never forget where you started. Your roots, your essence; they're key. Like Fanta, use strategic partnerships and promotions to keep the excitement alive. And remember, your consumers should always be at the forefront of your decisions 🎯🚀

Now we're curious - Considering Fanta's rebranding approach, what else do you think a brand should focus on while planning for a rebrand? Drop your thoughts below!👇

04/12/2023

🔥Branding is your recipe for resilience in uncertain times!🔥 A brand-new survey of 450 Chief Marketing Officers (CMOs) across US, UK, and other regions show that investing in your brand is not just a good idea; it's a survival strategy. 🚀

Staggering stats suggest 9 out of 10 CMOs are beefing up their brand-building initiatives this year. And guess what? This investment is paying off BIG TIME. 💪 Take Burger King for instance, which pumped $150 million into brand building across two years and savored a tasty 14.3% in sales growth! 🍔💹

But here's the kicker! Even as the economic rumblings make CMOs sweat, 74% believe that brand-building is now more crucial than ever. 💡 The silver lining amid these tumultuous times? An unforgettable brand concept that stands out from the crowd.

Do you agree that brand-building is the super food your brand needs to thrive? Share your thoughts below! 👇

This detailed summary of Frontify's findings is sure to give you food for thought 🤔 ➡ https://www.frontify.com/en/blog/brand-investment-report/?utm_campaign=%5B2023-11%5D%5Bl%3Aen%5D%5Bt%3Aaw%5D%5Bc%3Abrand_investment%5D%5Bs%3Acmo_survey_report%5D&utm_content=nov-27&utm_medium=marketing-brew&utm_source=3rd-party&utm_term=newsletter

04/12/2023

🎉Exciting news! Our fresh, revamped website is live now! 💻 We've optimized your online journey for smoother communication and a richer experience👌. Plus, our updated list of services is designed to elevate 🚀your small business's social media game. Head over to Durangopaynemedia.com and explore more! 🕵️‍♀️💼

04/12/2023

You're probably using Google, right? Ever realized your search queries are being answered right on the result page, without even needing to click on any specific link? 🤔🔍 That's what Zero Click Content is, folks! A treasure trove for small business owners to take their online presence to the next level. 💻📈🎯

Zero Click Content is the result shown by Google when it directly provides an answer or result without you needing to click further. Precise, concise, and hands down effective! 👌💡 For instance, when you search for "weather in Indianapolis," ☀️🔎 you get the forecast directly. That's Zero Click content in action. 🌐💥

Now, thinking about using this in your small business? 🤔💼 Here come the golden rules:

1️⃣Offer Standalone Value: Make sure the content you create holds its own. It shouldn't depend on another content piece to make sense. It should be easily understandable and provide a full answer to a search query. 🖥️📚

2️⃣Share the Punchline Up Front: There's no place for suspense here. Reveal the critical information early on. Make your content straightforward, focused and compact because users are looking for quick answers. 🕵️‍♀️💡

3️⃣ Keep It Short: "Less is more" applies here. Aim for a clear, concise response to the search query. Putting it all out upfront is the key! 🗝️🔗

The catch? Well, it's all about understanding the algorithms of search engines. The more you provide relevant, compact and quick information, the more visible you become. And hey, visibility is the endgame, right? 👀🎯

To level up, always keep in mind, the goal isn't just to get clicks, it's to provide value and establish your expertise in a simplified manner! 👑💫 Magic happens when you focus on helping, not selling. Agree? 🧙‍♂️✨ Let us know your thoughts below in the comments! 💭💬

30/11/2023

🎈Ready to master the art of ad campaign success? Carousel Ads are your magic formula to boost your ROI.

08/09/2023

01/09/2023

[FREEZE FRAME]: 90’s House Party (ft. Flava Flav x Rob Base x Tone Loc)