12/14/2020
I know this Hootsuite report can be very helpful, so I wanted to share a little more. OR if you head over to Hootesuite, you can download this. It is called Hootsuite - Social Trends 2021. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I was, personally, shocked when I read this for two reasons: 1. I noticed this is a generation that I also do not consider 2. Hootesuite mentioned this is stereotyping and ageism, and I agree. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here is what they had to say: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
"Stereotypes, ageism, and a years-long habit of chasing newness over effectiveness have left marketers underestimating - and underrepresenting - an increasingly digitally savvy and lucrative demographic: baby boomers. By using smart segmentation and thoughtful representation, marketers that include baby boomers in their digital strategies can leapfrog those stuck in stereotypes."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It is okay to have a consumer that doesn't include this age group, but it might be valuable for your brand to see if you should either add them on or consider targeting them every now and then. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Do you think your brand can improve in this area? We offer marketing consultign, and can figure out a strategy for the new year together!