Wilak Media

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Wilak Media

Wilak Media is a Ecom specialization agency in and digital marketing.

08/03/2023

🎉Happy International Women's Day to our 👑CTR QUEENS👑

These beautiful women are the heartbeat to all things design, creative, and EDM!

You truly are what Wilak stands for, breathing life into our culture, and we appreciate you all massively!

14/12/2022

Just arrived - the cutest gifts EVER 🎄

The crew sent us the most amazing gifts this week for Christmas 🎁

We have always had the opinion that our clients are our family - they are more than just a number, and people like Jo, Kai & Mike are perfect examples of this! 🥰

09/11/2022

Big welcome to the Legend that is Sam!
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Bringing more specialty to our clients through her amazing creative edge and passion for design, Sam is our newest edition to the email Squad!
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She has already pumped out some incredible work and we can't wait to see what she will produce next!

02/11/2022

😅So morning meeting rolls around...

I think Bobby (left) wants to take a stab at the CEO roll

Gotta love unplanned matchy match!

31/10/2022

👋Meet one of our newest editions to the team!
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We are pumped to have Jasmine on board working with us as a Design and Email expert.
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🫶Welcome to the team Jas - we already love your enthusiasm and competitive spirit!

20/10/2022

A LOT can happen in a month...

New sales events. Algo changes. Creative fatigue.

The list goes on...

If your agency still only communicates results monthly, ask yourself:

"If my current marketing strategy doesn't or stops working, how much money am I losing in between my monthly communications?"

That's why we do weekly reporting & catch up calls 😎

20/10/2022

The era of using ROAS as your North Star is OVER...

We'll let that sink in for a second.

If you and/or your agency aren't looking at profitability as a channel you could find yourself with nothing but cobwebs & crickets in the business bank account.... WOOPS 🙄

DO THIS INSTEAD:

1) Know your numbers.

We ALWAYS start every onboarding by doing a profitability analysis to identify the brand's unit economics & break-even metrics.

2) Use all 3 ROAS formulas to measure performance.

Blended: Revenue / (Spend + Agency Fees)

nROAS: New Customer Revenue / (Spend + Agency Fees)

POAS: Gross Profit / (Spend + Agency Fees)

3) Invest in 3rd party tracking software

People that double-dip at parties are gross (sorry double dippers).

Ad platforms are notorious for doing the same as they're incentivized to do so...

So use a third-party attribution software to help identify & eliminate cross-platform attributions.

We've been using Triple Whale & seeing success 🐋

TL;DR - Profitability > Revenue & ROAS

20/10/2022

Controversial Take: Brands should own their ad accounts, NOT agencies 👀

Trust is important for any partnership, but recently we have seen a lot of agencies doing the dirty on accounts that brands were completely oblivious too.

If you don't own your ads account or worse, don't own and regularly monitor ad account activities you might not be seeing the full picture of money spent or returns gained.

Own your accounts & the learnings inside them.
..and watch for the red flags such as no transparency on the ad accounts.

20/10/2022

Does your website pass the MUM TEST? 🙆‍♀️⁠
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The test is simple but effective...⁠
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Would you be able to pass your phone to your mum and her understand what you do/sell & how they can buy within 10 seconds.⁠
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If not, it's time to rework and simplify the messaging or design.⁠
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Try it yourself :)

01/09/2022

Let's see what all the fuss is about... 🤔

📲 If you don't have that one mate in your ear telling you to start using your SMS database, then here's the information to BE that mate.

💬 SMS can get you in front of a highly engaged audience in an instant. Hold on, I don't think that sunk in properly, I said, in an INSTANT!

That seems pretty important when you're running low on stock you want to push, have a new collection dropping or just like keeping in close contact with your customers! Who doesn't? 🥰

This can translate into higher repeat purchases & customer lifetime value (LTV), helping you keep that retention rate up, & keep your brand top of mind to your customers. 💥

🚀 So, is it time to start capturing that data? 🚀

01/09/2022

Did we read that right… 😶

🚨 40% of people aren’t staying on your website for longer than 3 seconds!

That’s not a lot of time to make a first impression, let alone sell your products to customers 😰

So how do we combat this 👇
🚀 Speed up your site through optimisation techniques
🚀 Optimise images & files sizes
🚀 Get in contact with us for expert advice on what your brand needs

DM us & find out how 💬

01/09/2022

Knocking down pins 🤝 knocking up client results 🤪

Team event at 🎳

01/09/2022

🛍 Are you leveraging your VIP customers?
🛍 Contacting people who add to cart and don’t follow through with checkout?
🛍 Running loyalty programs to create lifelong customers?

Well… it’s time to. 💸

DM us & find out how 💬

01/09/2022

BREAKING NEWS 🚨 it’s never too late to make the switch…

What’s to love about Shopify? 🤔

🚀 more customisable sale features
🚀 easy to scale for small & big online stores
🚀 secure & reliable - not worth risking sensitive customer data
🚀 intuitive & user-friendly interface (because who’s a tech wizard these days anyway)

Are you considering making the switch? Or are you already in love with Shopify? Let us know 👇

01/09/2022

Early knock off on Friday’s are always a crowd favourite! 🍻🕺🏼🤪

01/09/2022

We call them… thinking caps 🎩

Our very own ROAS Arena of marketing managers getting creative as usual 🤪

05/08/2022

A note from Wilak Media ownership regarding the past 24 hours.

01/06/2022

We’ve just wrapped up our biggest month to date!! & we know how to celebrate at our team events 👨‍🎨👊☺️

Here’s to June & WM getting bigger & better 🙈👀

30/05/2022

In honour of National Creativity Day, we’re taking this opportunity to do things a little differently 🤭🍊💜

Because where would we be if we didn’t try to solve old problems in new ways? 🤓

Digital Marketing is a fast-moving beast, with so many new ways of optimising and building brands every day. So it’s only fitting that we grasp the potential of finding better and more effective methods to accomplish our goals! 🏆📈

No more boring, same-old, same-old. Instead, get those creative juices flowing and let your imagination run wild! 🎭🎨👨‍🎨

The sky’s the limit 🚀

08/05/2022

We’re Hiring! 📣

We’re on the hunt for:
💥 Appointment Setter - Sales
💥 Marketing Manager
💥 Creative Designer

Think you’ve got the skills to join the WM Team? Drop us a DM for more details 🙌🚀

15/04/2022

The Easter bunny came early for the WM team! 🐰💖🍫

(p.s. couldn’t get a photo quick enough before Tristan ate his) 🙈🤣

Happy long weekend everyone! 🧘🏼‍♀️😎

14/04/2022

Time to cut the bull***t! 😵

If your e-commerce business hasn’t started investing in email marketing, your missing out on a massive revenue stream 💰💰💰

Ever think about how many customers add a product to their cart, then drop off? Well, according to the Baymard Institute, an independent web research company, 67% of online shopping carts are abandoned 🙈

This means online retailers lost as much as $4 TRILLION (with a “T”) to cart abandonment in 2015, says Business Insider 🏃‍♂️

Ready to start boosting our revenue? Give us a call 📞

08/04/2022

6 Reasons to Hire an EDM Specialist! 🚀👩‍💻

Frustration 😤
We know the struggle of not knowing where to start! Let us take the uphill learning curve off your hands.

Confusion 😵‍
There are SO MANY types of email marketing that will suit your business. An EDM specialist knows exactly where to start.

Headaches 🤕
Building email flows is hard. Save yourself the headache and leave the job to the experts.

Time ⏰
A professional that knows what they’re doing will undoubtedly get the job done faster!

Money 💰
Your time is valuable, and hiring an outside expert can save you that time, to start investing in other areas of your business.

Embarrassment 😳
Generating email content that reads well, is error free, and has all the behind the scenes bits and bobs that you need, takes a lot of effort and skill.

Ready to start saving?
Drop a DM and talk to the marketing experts.

01/04/2022

Always something fun & exciting happening at WM HQ 👏😇 especially when the gorgeous Jess behind drops by with her MONSTER ‘Nessi’ candle that burns for 450 HOURS! 💖

Yes, you heard that right, 450 hours! 🤯

You’re going to want to check out her range 👉

31/03/2022

YOUR👏BUSINESS👏NEEDS👏FB👏ADS👏

We get it!! You’re so busy running your budding little business. But we have SO MANY tools to start converting your customers into lifelong brand advocates and bringing in so much more revenue 🥳👩‍💻

!!REMEMBER!! We’re only a call away to start discovering your next level 🚀

30/03/2022

We shed a little tear of joy when we get fresh content from our clients 🥲

❤️ react if this has been you!

28/03/2022

How time is flying 😵‍💫 Q1 has already come to a close and we’re reflecting on what’s come & gone over the last 3 months and working towards kicking new goals for Q2 🚀

How is your business reflecting, optimising and planning ahead for Q2? 🙌

25/03/2022

Best way to knock off for the afternoon - some friendly competition 😎⛳️

Are we surprised by the winner? 👀

24/03/2022

Time to get those ads converting! 🏃‍♂️

Here are my 3 Top Tips to creating engaging Facebook Ad Creatives to get your customers to stop the scroll 🚨

Follow along for more handy tips to get your e-comm business to the next level 🤩🙌🏻

23/03/2022

Showcasing our new leafy additions to WM HQ 🪴🤩👨🏻‍🌾

Everyone has their own peace lily to look after… you’ll be updated on who’s dies first 🥴🙏🏼

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

http://www.wilakmedia.com/

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Transform your email marketing—Klaviyo now lets you add videos directly into your emails!

My boss said to stop having fun on TikTok, so welcome to 'Things That Trigger My Inner Ecommerce Marketer'—where Google Ads icons are plotting, and clients think 'everyone' is a target audience! 🙃

Boost your content production with AI—InVideo.IO makes creating ecom videos effortless! No filming needed—just input your script, choose your style, and let the AI do the rest!

Brilliant viral stunt or disrespectful controversy Raygun’s breaking performance has the world talking—47% of Aussies tuned in just to see her! What do you think—did she shine a light on the sport or cross the line Let us know in the comments!

See how this simple TikTok video raked in $132k in just 7 days—no fancy edits, just pure profit!

Feeling overwhelmed by constant content demands? You might be suffering from 'Content Overload Syndrome.' But don't worry—there's a cure!

This strategy works across industries and boosts your conversions by reaching new audiences. Ready to scale? Give it a try and watch your results soar!

POV You’re a Digital Marketer with 100 tabs open..

Moodi's running 57 live ads with 70% focused on video, spending mid 5-figures and sticking with what works. Their secret? Precision targeting for gut health issues. Want to see how they’re dominating the game?

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Wilak Media - Who are we?

Wilak Media was founded in 2018 by Tristan Back, on the back of watching other businesses fall short and throw money away on what they thought were successful social media and digital marketing strategies. Tristan set out to build an agency that not only delivered results but differentiated itself in the market as it could solve one of the biggest problems businesses had.... creating marketable content.

So as one of the rare few we are proud to be able to deliver both content that will sell and strategies and marketing campaigns that return an ROI. Otherwise, why else would you invest in marketing...if not to generate a positive ROI.

💻 DIGITAL MARKETING & SOCIAL MEDIA 👀

Digital marketing has quickly become the most productive and cost effective form of marketing in 2019/20. Wilak Media has positioned itself as one of the fastest growing agencies in Australia and North America. For good reason. Our marketers get results and have never not delivered on a POSITIVE ROI FOR OUR CLIENTS.

08/03/2023

14/12/2022

09/11/2022

02/11/2022

31/10/2022

20/10/2022

20/10/2022

20/10/2022

20/10/2022

01/09/2022

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05/08/2022

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30/05/2022

08/05/2022

15/04/2022

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31/03/2022

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Wilak Media - Who are we?