If you feel this in your soul, let’s be friends 🫶
Because there are SO many ways to market your business effectively… but the #1 way to fail is to do NOTHING AT ALL.
Trust me, I’ve been there, overthinking every post, wondering if I was doing it “right.”
And once I stopped obsessing over the “perfect” strategy and started focusing on what my audience actually needed, it all became simpler, more effective, and WAY more fun 🙌🏻
So tell me… what’s one thing holding you back from showing up in your business? 🤔 Drop it below and let’s work through it together! ⬇️
When I first started showing up on Instagram, I was the queen of overthinking 🙋♀️
Until I realized…being scared doesn’t bring in leads, but ACTION sure does.
So I started being consistent, not perfect, and the results were BIG.
In 2.5 years, we’ve grown from a one-woman show to a team of amazing marketers!
Not only is consistency key to building trust and connecting with your audience, but it also drives real growth for your business 🫶
So this is your sign to post the reel. Take the picture. Make the graphic.
And if social media still isn’t your thing… you can hire us to do it for you 😉
#socialmediaagency #socialmediastrategy #socialmediastrategist #socialmediamarketing #marketingstrategy
The next time you feel disappointed because your Reel flopped, just remember that not every piece of content is meant to get a lot of engagement!
Trust me, as a social media strategist, I know just how hopeless it can feel when you pour love into a reel and it seems like NOBODY is seeing it 🥲 sometimes even tempting enough to want to hit that delete button 🙈
But before you try to scrub all memory of your content from the internet, what you need to ask yourself is… was this post REALLLYYY designed for engagement, or was it designed for conversion? 🤔 and if you’re not sure, then you need to know THIS about the sales funnel 👇
✨ Top of content reaches new audiences. Posts like educational tips, relatable memes, or inspirational content that get people to follow or share
✨ Middle of funnel content builds trust. Show how you work, share client reviews, and explain how you solve their problems.
✨ Bottom of funnel converts! Case studies, testimonials, before-and-afters, and special offers drive action.
REMEMBER: Understanding your buyer, their behaviors, buyer type, and journey within the sales funnel can help you feel confident that every piece of content you post has a purpose!
#socialmediamanager #socialmediastrategy #socialmediastrategist #socialmediamarketing #417marketing
They say variety is the spice of life 😘
Our ideal client? 🤔 Brands who make an impact.
Businesses who use their influence to make a difference in the lives of their people, on social media or otherwise 💖
Consider this your impactful brand roll call for the rest of 2024 🙌🏻
If this aligns with your mission, then we’d love to chat with you about full management, 1:1 strategy, and content creation days!
DM to set up a disco call!
Absolutely not.
Jokes aside, here’s why…
Because strategy guides E V E R Y T H I N G.
It dictates how we talk, who we are talking to, what visual assets we create, the content ideas we come up with…everything.
If we sign you as a client and start creating content right off the bat, we are missing the goals and mission of your business, who your people are, what they need to hear, and how we can make them feel seen, heard, and loved through your content.
When people TRUST you as a business or brand, they trust their dollar will do what it’s supposed to do.
If you have never created a marketing strategy for your business before, here’s where to start:
💖 Create a SWOT (strengths, weaknesses, opportunities, threats) analysis so you know where you currently stand
💖 Run a competitor analysis so you are aware of your competition
💖 Create 1-3 target audience segments so you have a better idea of who you’re talking to, what their goals, pain points, and life experiences are
Creating content for your business becomes easier when you know WHO and WHAT you’re creating it for!
But first who else is digging this song 😅 I know I can’t be the only one!
Ok back to the content. Here’s what I mean 👇
If you’re too focused on listening to what the ‘gurus’ say and pleasing the algorithm, then you can’t be focused on what your audience wants to see and hear.
We can’t forget that the algorithm is based on each person’s unique interactions, so if you’re making content to try and please someTHING instead of someONE, you’re never going to get the results you’re looking for.
Instead of chasing the algorithm, focus on creating content that resonates with your audience. Authentic, meaningful content will always perform better and help you build a loyal following.
A few things are always true when it comes to content:
💗 Quality over quantity always (stop trying to post 5 days a week and start trying to make a few really great pieces of content that speak directly to your target audience)
💗 Good content is going to perform (it just does. If you feel like a piece of content was great and didn’t get the results you were hoping for, try repurposing it)
💗 Your content should be helpful, make your audience feel heard, provide humor, and show the happenings in your business (following the 4 H’s helps you connect with your audience on a deeper level)
Need help connecting with your people? You’re in the right place! 🫶 We are currently accepting applications for full-management clients with a September 1st start date!
I can’t lie… I’m OBSESSED with making my client’s lives easier, and for a lot of them… that starts with their marketing!
🤔 Have you ever wished you could have a marketer in your back pocket?
🤔 What about a social media strategist on call without having to hire another team member?
🤔 Wouldn’t that make your life a million times easier?
Making your life and your marketing easier is EXACTLY what a 1:1 strategy session is designed to do!
During a strategy session, we look at your business from a holistic perspective.
We run a SWOT analysis, audit your social media, take a look at your Google Business profile, analyze your website, and check out your keywords in relation to your competitors.
1:1 sessions provide the support you need and the attention your business deserves! 💖
Spots are limited for June & July! Comment ‘STRATEGY’ and I’ll send you a DM with all the details! 🫶
Let’s stir the pot! 👀 Here are my #socialmedia hot takes 👇
✨ Likes are not everything!
Likes do not equal sales, a successful business, or a solid social media strategy. Forget this obsession with likes and focus on meaningful engagement instead.
✨ Authenticity > Aesthetic
Yeah, I said it! Perfectly curated feeds might look nice, but authenticity is what truly resonates with audiences. Embrace imperfections and show the real, unfiltered side of your brand.
✨ Quality over Quantity
When less is ACTUALLY more... Focus on creating valuable, high-quality content that resonates with your audience, even if it means posting less frequently.
✨ Video Content and high-value carousels are key!!! (But using ALL types of content is important)
We all know video content is BIG on social media, but so are educational carousels. Last week, we had a client account hit 191 shares on a carousel! Test out different types of content on your audience to see what resonates.
💖 Pro-tip: you can repurpose content and make it new again. For example, if you had a high-performing reel from the last year, turn it into a carousel and vice versa. This helps you to save time and also see what your audience prefers.
✨ Newsflash: FOMO isn’t healthy
Constantly chasing trends and envying what other businesses have? It is time to break free from the FOMO cycle and focus on what truly matters for your business long term.
✨ Humanizing your brand doesn’t have to be hard
Connection, connection, connection! Being a human builds connection! It’s easy to overthink what it means to bring a human element to your brand, but it’s as simple as behind-the-scenes content, sharing day-to-day stories, and helping users understand what it’s like to work with you.
What would you add to this list?! 🤔
#socialmediamarketing #socialmediamanager #socialmediamamagerforholisticproviders #socialmediatips #417marketing #springfieldmobusiness
Was this week a doozy for anyone else? 😅
As women entrepreneurs, it can be easy to let the negative talk creep in.
You’re in charge of it ALL.
Your business is dependent on YOU, and sometimes, that’s a lot of pressure.
Let that mean girl on your shoulder know that she should be afraid of you. You are so much bigger than the negative self talk. The fears. The what-ifs!
You have a purpose and a mission and people to help and you are going to DO IT👏🏻💖
NEW HASHTAG CATEGORIES 👇
Click on a hashtag and you’ll see…
✨For you
✨Accounts
✨Audio
✨Tags
✨Places
✨Reels
HOW HASHTAGS HAVE CHANGED 👇
Instead of using sets of 15-30 hashtags, try for 3-5 really targeted hashtags.
I haven’t tried this for myself and my clients YET but we are starting today
Remember, Instagram is TRYING to send your content to the right people! They WANT your content to be seen so you (and your people) will spend more time on the app.
Using keywords AND hashtags to categorize your content is going to help you get found by the RIGHT PEOPLE!
Check it out for yourself and let me know what you think! 💖
#socialmediamarketer #socialmediaforwomeninbusiness #417local
It do be like that sometimes 🤷♀️
Just a reminder that you don’t have to be ON every single week! And with a social media manager, your post queue will NEVER look like mine 😅💖
✨ Your new social media BFF 🫶
