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Pivot Social Creative Helping busy entrepreneurs take the guesswork out of social media in order to grow their business.✨
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Does writing captions make you wanna throw your keyboard against the wall?☠️ Trust me, you're not the only one.⁠⁠⁠⁠If yo...
26/12/2023

Does writing captions make you wanna throw your keyboard against the wall?☠️ Trust me, you're not the only one.⁠⁠
⁠⁠
If you're spending hours trying to write the "perfect" caption but getting ZERO engagement once your post goes live, swipe 👉🏼 for my top tips for better IG captions⁠. And psssttt, don't sleep on number 5! 👀⁠

Save this post for the next time you're creating content, then comment below and let me know what part of content creation you find most time consuming! ⤵

At some point, most small business owners find themselves stuck between a rock and a hard place on Instagram. Feeling li...
21/12/2023

At some point, most small business owners find themselves stuck between a rock and a hard place on Instagram. Feeling like a slave to their phone, overwhelmed by updates and features, and fumbling their way through content creation—all without ever seeing the results they want to actually grow their business. Sound familiar? The solution to this problem is actually pretty straightforward: it’s time to replace all that guesswork with strategy.

At some point, most small business owners find themselves stuck between a rock and a hard place on Instagram. Feeling like a slave to their phone, overwhelmed by updates and features, and fumbling their way through content creation—all without ever seeing the results they want to actually grow the...

STOP 🛑 Before you click post, be sure you answer "YES" to these 3 questions.⤴⁠⁠I won't sugarcoat it 👉🏼 there are SOOO ma...
20/12/2023

STOP 🛑 Before you click post, be sure you answer "YES" to these 3 questions.⤴⁠

I won't sugarcoat it 👉🏼 there are SOOO many details that factor into creating high performing content. ⁠

But regardless of your industry, account size, or even your specific goals these are three fundamental questions you should reference before hitting publish.⁠

Save this post (see what I did there?! 😏) for the next time you're creating content!

Does caption writing make you wanna rip your hair out?☠️ Trust me, you're not the only one.⁠⁠⁠⁠If you're spending ages t...
19/12/2023

Does caption writing make you wanna rip your hair out?☠️ Trust me, you're not the only one.⁠⁠
⁠⁠
If you're spending ages trying to craft the "perfect" caption but hearing crickets once your post goes live, be sure you're keeping these 3 things in mind.👇🏼⁠⁠
⁠⁠
〰️ Your audience's pain points⁠⁠
Keep content engaging and relatable by addressing your audience's struggles. ⁠⁠
⁠⁠
〰️ Your voice & tone⁠⁠
Don't sweat less-than-perfect grammar! You're much more likely to connect with your audience by simply writing the way you speak.⁠⁠
⁠⁠
〰️ Your call-to-action⁠⁠
If you aren't crystal clear on what action you want your audience to take after reading your caption, they are far less likely to interact with it. Use simple, explicit CTAs like asking a question or directing them to where they can learn more.⁠⁠
⁠⁠
Which one of these do you find yourself guilty of forgetting the most?😬

What could a professional organizer, a brick and mortar shop, and an e-commerce business POSSIBLY all have in common? Sw...
18/12/2023

What could a professional organizer, a brick and mortar shop, and an e-commerce business POSSIBLY all have in common? Swipe to find out.😏⁠

There's a lot of generic advice and worn out tactics when it comes to social media marketing right now. ⁠

BUT there are a few things I'm seeing work for all my most successful clients—regardless of business size, industry, age, or budget.👇🏼⁠

1️⃣ They're not afraid to experiment. ⁠

Whether it's testing out a new content format, trend, or design, they know that adapting to change and rolling with the punches is pretty much non-negotiable when it comes to growth.⁠

2️⃣ They show up personally—and often!⁠

They understand that in order for their audience to be comfortable spending their hard earned dollars 💸 on their offer, they need to feel connected to them. ⁠

So they show up—consistently and in a variety of ways. (And as a bonus, showing up personally is also a major part of what makes them stand out against their competition.💥)⁠

3️⃣ They view social media as a long game.⁠

They didn't start their business and expect to become millionaires within the first 30 days. They understand that success comes from strategic, consistent, and long-term work. So they also apply that mindset to social media marketing!⁠

And one final thing they ✨ALL✨ have in common? They know the value of expert support. ⁠

That's why they hired me! ☺️⁠

Curious if your biz could benefit from 1:1 social media support? Visit my website to find out how we can work together.⁠

In the meantime, which of these 3 areas are you currently doing well in? ⤵

6 Questions to Ask When Researching Your Competitors on Instagram👆🏼⁠⁠Researching the competition is one of the most impo...
14/12/2023

6 Questions to Ask When Researching Your Competitors on Instagram👆🏼⁠

Researching the competition is one of the most important steps when creating a social media strategy for your brand.⁠

But good, solid social media research is soooo much more than just stalking their latest posts!👀⁠

Swipe ➡️ through for my top tips and 6 questions to ask when scoping out your competition.

REMEMBER 👉🏼 engagement rate isn't the only indicator of success!⁠⁠The next time you're feeling discouraged with your pro...
12/12/2023

REMEMBER 👉🏼 engagement rate isn't the only indicator of success!⁠

The next time you're feeling discouraged with your progress on social media, be sure to also consider...⁠

💡 Are you having meaningful conversations with your audience, in DMs or in comments?⁠

💡 Are your profile visits and website clicks steady?⁠

💡 Are you forming connections with others in your niche or community?⁠

💡 Are the actions you're taking aligned with your bigger business goals?⁠

💡 Are you providing value and showing up for your audience in a way that feels balanced and sustainable for you?⁠

Social media is a long game.🏃🏻‍♀️ And progress and growth look different for everyone. But consistency, clarity, and patience are key to ANY strategy, no matter your follower count or the number of likes you receive.⁠

Have you been feeling discouraged with engagement lately? Which one of these tips⬆️ are you up for trying?

Feeling stumped for what to post 🤔 but still want to show up for your audience? Swipe for 5 content ideas to use on soci...
11/12/2023

Feeling stumped for what to post 🤔 but still want to show up for your audience? Swipe for 5 content ideas to use on social media this week.

I say this with love.❤️ It doesn't matter how great your content is, if your audience can't easily view it, you're losin...
07/12/2023

I say this with love.❤️ It doesn't matter how great your content is, if your audience can't easily view it, you're losing out on engagement, follows, and yes—even potential customers.⁠

While I'm not a professional designer, I *am* someone who both consumes and creates hundreds 😅 of pieces of content each month, for myself and my clients.⁠

Swipe through for 3 of the most common Instagram design mistakes I see business owners making, and how to fix them!⁠

Which one of these surprised you the most? ⤵

Wondering what type of content gets more engagement?🤔 The official answer is video—but it comes with a big ole' caveat.⁠...
06/12/2023

Wondering what type of content gets more engagement?🤔 The official answer is video—but it comes with a big ole' caveat.⁠

If you've been following along for longer than 5 minutes, you'll know I don't dish out generic social media advice.🙅🏻‍♀️⁠

So by sharing these numbers, I am NOT telling you to prioritize video over photo.⁠

But understanding what's considered "normal" when it comes to engagement can be incredibly informative when it comes to setting expectations, optimizing content, and adjusting your strategy accordingly.⁠

So yes, according to a 2022 Q4 study conducted by Hootsuite, video content 🎥 tends to see higher levels of engagement than static photos or graphics.⁠

But whether or not that is true for YOUR account is a question that only you can answer.⁠

Remember, every audience and every business varies WILDLY from the next. ✨⁠

If you are a product-based business targeting Gen Z, it's likely that video will play a bigger role in your social media marketing. On the flipside, if you're a service-based business targeting Gen X entrepreneurs, video might be less impactful for your audience. ⁠

The key 🔑 takeaway here this: The 𝙊𝙉𝙇𝙔 way to know what content works best for you is to experiment, observe, and adjust.⁠

So tell me! Which type of content tends to see more engagement with your audience, photo or video?👇🏼

From simple setting changes to features you didn’t even know existed, these 6 Instagram hacks are designed to help you s...
05/12/2023

From simple setting changes to features you didn’t even know existed, these 6 Instagram hacks are designed to help you save time, optimize your performance, and better serve your audience

From simple setting changes to features you didn’t even know existed, these 6 Instagram hacks are designed to help you save time, optimize your performance, and better serve your audience.

Note to self on this busy Monday.😅 It doesn't matter how fast you're going if you're headed the wrong way. Don't underes...
04/12/2023

Note to self on this busy Monday.😅 It doesn't matter how fast you're going if you're headed the wrong way. Don't underestimate the power of defining your goals and working toward them, one tiny step at a time.

Earlier this year, Meta (the parent company behind Facebook, Instagram, and WhatsApp) announced the rollout of a new mon...
30/11/2023

Earlier this year, Meta (the parent company behind Facebook, Instagram, and WhatsApp) announced the rollout of a new monthly subscription program that will allow users to pay for account verification, making that elusive blue checkmark finally attainable—for a price. Its introduction has most business owners wondering, what does verification mean for the future of social media marketing?

This month Meta (the parent company behind Facebook, Instagram, and WhatsApp) announced the rollout of a new monthly subscription program that will allow users to pay for account verification, making that elusive blue checkmark finally attainable—for a price. Its introduction has most business own...

Now booking for 2024! 🤯 I've got just a handful of openings for 1:1 consulting left in 2023 and am already booking ahead...
29/11/2023

Now booking for 2024! 🤯 I've got just a handful of openings for 1:1 consulting left in 2023 and am already booking ahead for 2024.⁠

Listen, I know the last thing you want to think about is ramping up your social media efforts—so let's take it off your plate!

If social media for your biz has you stressed and you're tired of all the guesswork, DM me to see what support services might be a good fit for you.

Still not ready? Then keep hanging around for more free tips and resources (and be sure to sign up for my newsletter, link in bio). ⁠

For now, just know I'm rooting for you.❤️

Wondering why you feel so burned out on social media? Running around in circles is inevitable if you don’t know where yo...
28/11/2023

Wondering why you feel so burned out on social media?

Running around in circles is inevitable if you don’t know where you’re headed.

Listen, I *know* this sounds basic, but you’d be shocked at how many biz owners don’t have an answer when I ask, “What’s your number one goal for your brand’s Instagram?”

Instagram can be SUCH a powerful tool for entrepreneurs…

…but it’s also an endless abyss filled with distractions and comparison traps located around every corner.

The key to avoiding these traps? Having a clear set of goals you can focus on.

Having a definition of what success looks like FOR YOU gives you something specific to work toward and refer back to any time you feel yourself veering off track.

We’re nearing the end of the year, and I know you’re tired. But if you do nothing else to prepare for 2024, take ten minutes to identify 1-2 specific goals for your business’s social media presence. So you can start the new year off knowing exactly where you’re headed.

And if you need help setting yourself up for sustainable social media success—that’s why I’m here.🙂

Slide into my DMs or head to my website to learn more about 1:1 social media support.

Do you hear that? It's the sound of crickets when you sit down to brainstorm Instagram content ideas.👀⁠⁠⁠⁠Don't sweat it...
27/11/2023

Do you hear that? It's the sound of crickets when you sit down to brainstorm Instagram content ideas.👀⁠⁠
⁠⁠
Don't sweat it. Creative block happens to the best of us (yes even those of us who create content for a living 🙋🏻‍♀️) which is why it's so important to have a go-to process for finding fresh, value-driven content that *actually* serves your audience.⁠⁠
⁠⁠
Here are 6 of my favorite places to find content inspiration...⁠⁠
⁠⁠
1️⃣ Your IG Insights⁠⁠
Don't forget 👉🏼 the posts and topics that have performed well for you in the past are the biggest indicator of what your audience cares about the most.⁠⁠
⁠⁠
2️⃣ Your DMs and Story Replies⁠⁠
Look for trends in questions and topics that you've received via DM💬 and use these as a jumping off point when brainstorming content ideas.⁠⁠
⁠⁠
3️⃣ Pinterest⁠⁠
Pinterest is a seriously powerful search engine.🔍 Just type in keywords or questions related to your brand's niche and voila—endless ideas!⁠⁠
⁠⁠
4️⃣ The Explore Page⁠⁠
Your explore page is tailored to help you find new content based on what you interact with the most.💥 For that reason, it's a great way to find content ideas related to your industry without wasting time aimlessly scrolling.⁠⁠
⁠⁠
5️⃣ Industry Hashtags⁠⁠
Another great way to search for relevant content without getting too distracted. (P.S. if you're not already following hashtags related to your industry, NOW is the time to start.)⁠⁠
⁠⁠
6️⃣ Competitor's Comments⁠⁠
Last, and my personal favorite 😇—don't forget about your competitors! Rather than ripping off their ideas (please don't), instead head to the comments section of one of their top performing posts. Scroll through to get an idea of what questions your shared audience is asking or what their biggest struggles may be.⁠⁠
⁠⁠
Do you have a go-to process in place for when you're in need of content inspiration? Share with me below!👇🏼

Hey look, I made somethin' for ya!🎁 One of the MOST common questions I get from 1:1 clients is, "How do I know what to p...
24/11/2023

Hey look, I made somethin' for ya!🎁 One of the MOST common questions I get from 1:1 clients is, "How do I know what to post?" ⁠And my response?⁠

Check your insights!📈⁠

The only problem is, most entrepreneurs find analytics hella confusing and overwhelming.😫⁠

That's why I created my ✨FREE✨ guide, Insights Without Overwhelm! If you are a biz owner who is tired of wasting time guessing what type of content you should be creating, this guide was designed to help you finally understand your insights to create content that works.🙌🏼⁠

Link below 🔗 to grab yours now!⁠

https://view.flodesk.com/pages/6256e4ec69d304440734a926

No matter what type of business you’re running, social media plays a huge role in the way you market yourself. But it ca...
22/11/2023

No matter what type of business you’re running, social media plays a huge role in the way you market yourself. But it can also be a HUGE time suck. Keep reading for time-saving tips to help you market your business on social media more effectively and efficiently.

No matter what type of business you’re running, social media plays a huge role in the way you market yourself. But it can also be a HUGE time suck. Keep reading for 8 tips time-saving tips to help you market your business on social media more effectively and efficiently.

PSA👉🏼 Inaction is what's holding you back.⁠⁠⁠⁠If you're procrastinating showing for your audience because you're worried...
21/11/2023

PSA👉🏼 Inaction is what's holding you back.⁠⁠
⁠⁠
If you're procrastinating showing for your audience because you're worried about looking silly or not having the right caption, remember this:⁠
⁠⁠
Less than perfect action still moves the needle forward.✨⁠⁠ ⁠

(And 99% of the time, the real learning happens by doing!)⁠
⁠⁠
⁠⁠Share this with someone who could use a little extra nudge!😉

20/11/2023

This IG security feature could save your account!⚠️

Did you know that social media account scam takeovers increased by a whopping 288% last year!😳

If you’re a business owner who has worked HARD to build up your brand and community on Instagram, do not make the mistake of losing it all with one wrong click.

Security is one of the most important but overlooked aspects of Instagram. Here’s how to tell if that suspicious login email you received is legitimate or fake.

Be sure to share this tip and follow along for more! ✨

Not convinced that social media is worth the effort?🤷🏻‍♀️It’s time to start thinking about it from your customer’s POV. ...
16/11/2023

Not convinced that social media is worth the effort?🤷🏻‍♀️It’s time to start thinking about it from your customer’s POV. ⁠

You might have more experience, better service options, and you may even be more affordable than your competitors. But your audience won't just take your word for it.

You NEED social proof to back it up.⁠✅ Never underestimate the power of a professional and consistent social media presence.

Sick of losing out on business and ready to finally have the social media presence your biz deserves? Visit my website to find out how I can help! 🖇️

Did yours make the list?! ➡️You'll hear a LOT about niching down in the world of small business.And while I totally agre...
15/11/2023

Did yours make the list?! ➡️

You'll hear a LOT about niching down in the world of small business.

And while I totally agree it can be a great move for some, for me, intentionally choosing to work with a variety of business owners and industries has made me a MUCH stronger social media manager.💥

Over the last decade I've worked with everyone from solopreneurs to big corporations, in both product-based and service-based businesses, and it's the diversity of my experience that has kept me sharp.✏️

Rather than approaching social media in a generic way or relying one-size-fits-all methods 🙄 partnering with different types of businesses has taught me just how important a custom approach is for making social media *actually* work.

Plus...it's more fun! After all, variety is the spice of life. 💃🏻

Comment below and let me know if I've worked within your industry! 👇🏼 And of course, if you’re curious about what you could gain from handing your business’s social media off to a pro, let’s chat!

📲Visit my website to get in touch and schedule your free discovery call today!

Here's what nobody wants to admit about growing your business with Instagram...⁠👇🏼⁠⁠What *actually* works usually isn't ...
14/11/2023

Here's what nobody wants to admit about growing your business with Instagram...⁠👇🏼⁠

What *actually* works usually isn't all that glamorous.🤷🏻‍♀️⁠

Regardless of whether your biz account is brand spankin' new or has a well-established audience, the 🪄 formula for growing your social media presence isn't all that complicated.⁠⁠
⁠⁠
1️⃣ If you want your account to reach new eyeballs 👀 there's no better way to do it than by collaborating. Brainstorm creative ways you can join forces with accounts who share a similar audience with you, and reach out to see if they're open to an IG Live or a collaborative post.🤝
⁠⁠
2️⃣ For the the love of all that is holy, pay attention to your insights! 📈 Using this data is the simplest way to understand what is and is not working about your current content strategy.⁠⁠
⁠⁠
3️⃣ Know your competitors. And NOT so you can rip off their ideas ❌ but so you have a clear understanding of what's working for them and what's not. Use these takeaways to fill in the gaps and learn how you can better serve your shared audience.⁠⁠
⁠⁠
4️⃣ Last, and my personal favorite...MIX IT UP with your content!📣 That's right, if what you're doing is no longer helping you achieve your goals, it's time to start experimenting.

Maybe this means finally showing up on stories or IG Live.🎥 Or it might mean swapping your overused Canva templates for more dynamic carousels or short form video. Start with small and sustainable changes, test them, then adjust your approach based on your findings.

⁠Which one of these "unsexy" growth methods will you try next?👇🏼

Reach is one of the MOST important metrics for brand awareness. Why?👇🏼⁠⁠Because the higher reach your content receives, ...
13/11/2023

Reach is one of the MOST important metrics for brand awareness. Why?👇🏼⁠

Because the higher reach your content receives, the more eyes that see your content 👀 increasing your exposure and keeping you at the forefront of your audience's mind.⁠

Without increasing your reach, you can't increase your following, (and it's much harder to increase your engagement).⁠

If reaching new audiences is an ongoing struggle for you, there are a few tricks and features you'll want to take advantage of. ⁠

Swipe through for 4 of my most-recommended tips for increasing your content's reach.💥 Then comment below letting me know which you'll try next!⤵

Friendly reminder👉🏼 Just because everyone else is doing the end of year mad dash doesn't mean you have to. After all, th...
10/11/2023

Friendly reminder👉🏼 Just because everyone else is doing the end of year mad dash doesn't mean you have to. After all, there's no finish line and there's trophy for "most productive."⁠

If you need to rest, if you need to press pause, or if you need to scale back—consider this your permission to do what feels right.💫⁠

Happy weekend! Get out there and enjoy all the good stuff that happens offline!😉

Don't you just hate when you finally show up on stories...only to hear crickets?🫠Stories are one of the most underrated ...
09/11/2023

Don't you just hate when you finally show up on stories...only to hear crickets?🫠

Stories are one of the most underrated tools here on Instagram, the kicker is knowing how to use them to your advantage.

If you're struggling with low story views, swipe through for 3 of my top tips for increasing the amount of eyeballs on yours. 👀 (Plus a bonus tip at the end!)

Which one of these tips will you try first? Let me know in the comments! ⤵

It's not a weakness, it's a superpower.💥 One of the things I respect & admire most about the entrepreneurs I work with i...
07/11/2023

It's not a weakness, it's a superpower.💥 One of the things I respect & admire most about the entrepreneurs I work with is how damn scrappy they are.⁠

They're the ones whose experience has come from rolling up their sleeves and diving in headfirst, unafraid to be a little bit messy and learn as they go. ⁠

And it's what makes them so badass at what they do.👏🏼⁠

What's one of the most ✨valuable✨ business lessons you've learned by figuring things out as you go? Let me know in the comments below!

Planning to DIY your small biz Instagram strategy?✨ Be sure it includes these 5 key elements!⁠⁠Remember, a strategy is s...
06/11/2023

Planning to DIY your small biz Instagram strategy?✨ Be sure it includes these 5 key elements!⁠

Remember, a strategy is soooooo much more than a posting schedule or content calendar. ⁠

A comprehensive Instagram strategy should tell you *exactly* what to post, when to post it, and why. ⁠

Do you follow an Instagram strategy for your biz?

Can I tell you something, business owner to business owner? ❤️ ⁠⁠Most of my clients are wildly successful small business...
02/11/2023

Can I tell you something, business owner to business owner? ❤️ ⁠

Most of my clients are wildly successful small business owners, many of them with more than a DECADE of experience and consistent growth.⁠

So then...why did they hire me? ⁠

Because despite their thriving business (and all their best efforts), they realized that their social presence wasn't accurately reflecting their level of success and expertise.😕⁠

And the fact is, these first impressions MATTER.

Sure, you might *say* you provide a highly professional, white glove experience, but if a potential client were to take a look at your Instagram and find it to be...⁠

❌ Cluttered⁠
❌ Inconsistent ⁠
❌ Unclear⁠
⁠..what impression will they actually be left with? Will it be compelling enough for them to hire you?⁠

Or will they keep swiping, and ultimately move on to one of your competitors? 👀⁠

Ready to *finally* show up as professionally here on social media as you do in the other areas of your biz?✨ Head to my website to find out how I can help!

Here's what nobody wants to admit about growing your business with Instagram...⁠👇🏼⁠⁠What *actually* works usually isn't ...
02/11/2023

Here's what nobody wants to admit about growing your business with Instagram...⁠👇🏼⁠

What *actually* works usually isn't all that glamorous.🤷🏻‍♀️⁠

Regardless of whether your biz account is brand spankin' new or has a well-established audience, the 🪄 formula for growing your social media presence isn't all that complicated.⁠⁠
⁠⁠
1️⃣ If you want your account to reach new eyeballs 👀 there's no better way to do it than by collaborating. Brainstorm creative ways you can join forces with accounts who share a similar audience with you, and reach out to see if they're open to an IG Live or a collaborative post.🤝
⁠⁠
2️⃣ For the the love of all that is holy, pay attention to your insights! 📈 Using this data is the simplest way to understand what is and is not working about your current content strategy.⁠⁠
⁠⁠
3️⃣ Know your competitors. And NOT so you can rip off their ideas ❌ but so you have a clear understanding of what's working for them and what's not. Use these takeaways to fill in the gaps and learn how you can better serve your shared audience.⁠⁠
⁠⁠
4️⃣ Last, and my personal favorite...MIX IT UP with your content!📣 That's right, if what you're doing is no longer helping you achieve your goals, it's time to start experimenting.

Maybe this means finally showing up on stories or IG Live.🎥 Or it might mean swapping your overused Canva templates for more dynamic carousels or short form video. Start with small and sustainable changes, test them, then adjust your approach based on your findings.

⁠Which one of these "unsexy" growth methods will you try next?👇🏼

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