Apeworks Digital

21/11/2022

Remember when Google announced an AR-based Live View search for Maps back in September? 👀

Just a few days ago, Google announced that it is ready to move forward with its AR-based Live View update. The feature works just like the current Live View that helps you navigate using the phone's camera in real time. The Live View mode will overlay arrows on top of your surroundings as well as point to landmarks or other places you are looking for. The new functionality, however, will be made available in select cities starting with Los Angeles, London, New York, Paris, San Francisco, and Tokyo. Thoughts? 😋

Source:

In a blogpost, Google detailed a couple of changes coming to Maps in a future update. The new features include AR-based search with Live View, EV charging stations search, and more.

18/11/2022

GM! See you all IRL at the Synergy Party!!!🥳

Let's catch Zee and Jiro later as they talk about crypto, Web3, and... 👀

Don't forget to wear your WFH outfits and bring your IDs for verification.

Check some of our important reminders here: https://m.facebook.com/story.php?story_fbid=169495205688845&id=100078850992488&mibextid=gBTuAL

Happy Friyay and see you! LFG! 🚀

17/11/2022

One more day before the Synergy Party!

Still thinking about what to wear? Where to park? What to expect at the event?

Here are some event reminders for the PH Web 3 Synergy Party, happening tomorrow at 6pm in Draper Startup House, Poblacion Makati!

We won't accept walk-ins! PM us if you want an access pass. 🚀

See you there!

16/11/2022

GM Web3! 🌞

2 days to go before our first PH Web3 Synergy Party - we are excited to network with the best Web3 builders and crypto enthusiasts!

Meet Your Awesome Hosts:
• Pow Macahilig and Ulrike Bondoc •

In case you want to know more about your hosts before the event, you know where to stalk them 😉... DYOR!

And for those who already signed up for the event kindly check your emails and make sure to confirm your FREE pass.

We'd love to see you in person.

Don't miss out! 🚀🚀🚀
📌Event Details
Where: Draper Startup House
When: November 18, Friday, 6-11PM
Theme: WFH Outfits - wear your go-to WFH meeting outfit
Walk-ins are not allowed. Please make sure to register ahead of time.

P.S.

If you want to come and haven't signed up yet, you can still catch up! The last day of registration is tomorrow! We opened another FREE 25 slots.

Register here: https://tinyurl.com/Web3SynergyParty

09/11/2022

With faster transactions and contracts in Web 3.0, disputes are also becoming more complicated.

Now, what do we do when we get ourselves into a sticky situation and we want settle disputes in the blockchain? Luckily, we now have Decentralized Arbitration Courts which provide fair decisions and resolutions.

These DACs work as a DAO (Decentralized Autonomous Organization) which serve as jurors. Two of the leading DACs today are Aragon and Kleros.

Check them out through these links:

ARAGON: https://aragon.org/aragon-court
KLEROS: https://kleros.io/

08/11/2022

GM Cryptoverse! ✨

Let's meet up IRL with some fellow Web3 builders this coming November 18! 🥳 Enjoy the first ever PH Web3 Synergy Party where we come together to spark ideas and have fun! It's a night you don't want to miss! 👀

Where: Draper Startup House
When: November 18, Friday, 6-11PM
Theme: WFH Outfits - wear your go-to WFH meeting outfit

📌 Register here: https://tinyurl.com/Web3SynergyParty

Limited to 100 passes. Walk-ins are not allowed. Please make sure to register ahead of time.

01/11/2022

Four E’s are the Future of Marketing ✨

The 4 P’s of Marketing have been around for a long time. They represent the traditional marketing process that companies would follow to sell their products and services - product, price, placement, and promotion.

To put it simply, the four P’s have lost their punch. It’s time to enter some E’s into the equation.

The future of marketing involves the 4 E’s: experience, engagement, exclusivity, and emotion. Instead of how and when the 4 E’s consider why someone would connect with a product or service.


1. Experience
Through experience marketing, customers get to know you and your product or service so they can make a lasting and real connection.

Consider live events, product launches, demonstrations, and pop-up shops. According to a recent survey conducted by Event Track, 85% of consumers are likely to purchase a product after participating in these types of experiences.

2. Engagement
As with any type of engagement, it takes time but is worth the effort. Around 74 percent of customers said engagement marketing was more likely to convert them into buyers than other types of promotion.

There are five types of engagement marketing and specific examples include:

-asking for feedback
-free classes
-how-to videos
-sharing information about a complementary product after a purchase
-donating an item to a charity for each item bought

3. Exclusivity
Whether it's FOMO (Fear of Missing Out) or the desire to belong, exclusivity strikes at the very core of human needs. Offering exclusive experiences and offers builds loyalty and momentum for businesses.

Creating waiting lists, having company owners personally invite clients to product launches, setting deadlines for purchases to earn discounts, creating preview sales, and limiting quantities are key components of the exclusivity strategy.

4. Emotion
Most of us want to feel like we are part of something bigger than ourselves and that our choices influence the greater good. Brands and companies can leverage these emotions to build loyal followers through storytelling, imagery, and authenticity.

You can share why your company developed a product or service, staff bios, pictures and history of the "early days" of your company, customer success stories, photos of your product in action, and videos demonstrating your company's community service.

Read more here: https://buff.ly/3gvsJ0M

Save this for later and don't forget to follow Apeworks Digital for more valuable content like this! 😏

30/10/2022

Adidas has partnered with the Web3 team, Qurable to issue a unique NFT medal for those who complete the latest Buenos Aires International Marathon. 😎

While crypto is dominated by wild speculation and get-rich-quick schemes, it’s always nice to see an NFT project that prioritizes function over income.

Qurable designed the grand new tokens for Adidas. Each token records each runner's name, event, and time of each competitor in the race, while also unlocking merchandise for them to claim at their local Adidas store.

To make the NFT collection process more accessible to everyone, Qurable simplified the process by removing the hurdle of setting up and maintaining a personal crypto wallet. Now users can interact with the tokens directly through Qurable's interface while also including the option to send the digital medal to an external location.

So, you can now keep those crowning achievements forever, as certificates will never turn to dust and memories won't fade. The blockchain's ability to record transactions permanently, securely, and transparently makes it a perfect tool for preserving history.

Read more here: https://buff.ly/3yHbP5t
Tag a runner friend who needs to see this! 😋

28/10/2022

What Is a Block Time? 🤔

Block time measures how long it takes miners or validators within a network to verify transactions within one block and produce a new block in that blockchain.

The block time of each cryptocurrency varies—Bitcoin takes about 10 minutes, while Ethereum only takes about 14 seconds. The exact amount of time it takes for block generation depends on the difficulty of the hash (the hexadecimal number-generated by the hashing algorithm). Therefore, block times will not always be the same.

Read more here: https://buff.ly/3CuJXTh

Share this post so others can learn too!

26/10/2022

Would you rather spend $2,000 on a vacation or invest $2,000 in Bitcoin today? 😋

Share your thoughts in the comments below. 😉

24/10/2022

✨ 4 Phases of a Marketing Plan✨

Phase 1: Reaching Your Audience

The first phase of a strategic marketing process focuses on a foundational step – figuring out if and how you can reach and get noticed by your target audience, helping you stand out from the crowd.

This stage is focused on being helpful and building your EAT (expertise, authority, and trust) online. Reaching your audience is about creating content and building relationships for them to find you in the right moments.

Phase 2: Interacting with Your Audience

It is important for your business to be accessible. You risk losing your audience at this stage if you don't have the right infrastructure in place.

This is the point where good design and user experience are key.

Phase 3: Converting Your Audience

Now comes the moment everyone has been waiting for - the conversion. As marketers, we know it can take a long time for someone to convert after meeting your brand for the first time.

As part of your marketing, make sure you consider the sales funnel your business has built. It will ultimately affect your marketing strategy and how much time it takes to establish and repeat the 4 phases of marketing.

Some factors that influence the length of time to conversion are the 4Ps (product, place, price, and promotion). The amount of time to convert on selling a home improvement product for $30,000 will look different from selling $10 books.

Knowing the time it takes for your audience to decide will better help you make marketing decisions about where and how to reach and interact with them, ultimately pushing them towards converting.

Phase 4: Engaging Your Audience

Did you know that roughly 65% of your business can come from existing customers? While it’s tempting to consider marketing a success at the conversion and call it a day, what you do to engage your audience after the sale is what sets you apart. You’ll notice any successful strategic marketing management process accounts for this final step in the 4 phases of marketing.

Now you’ve got new customers, you want to see them happy and do business with you again. This is what customer retention is all about! You’ll want to make sure they have a great experience so they choose your product or service again and recommend it to their peeps.

Read more here: https://buff.ly/3EEhe10

Comment your favorite emoji if you find this helpful! 🤗

22/10/2022

You are your most valuable investment, so invest in yourself! 😉

This motivational quote should be a reminder that you can never stop growing and gaining knowledge because that’s what will drive your life or business forward.

Cheers to continuous learning and never-ending improvement! 🍻

Comment LFG! or 🚀 emoji below if you agree!

20/10/2022

What is a DEX or a decentralized exchange??? 🤔🤔🤔

A decentralized exchange is a peer-to-peer marketplace where transactions occur directly between crypto traders. DEXs fulfill one of crypto’s core possibilities: fostering financial transactions that aren’t officiated by banks, brokers, or any other intermediary.

DEXs are cryptocurrency exchanges that are run by Smart Contracts instead of a central authority.

How does a DEX work?

-When you trade in a DEX, you send your assets to the Smart Contract.

-The Smart Contract can not seize your assets and you can withdraw your asset anytime.

-The Smart Contract then matches your assets to a Liquidity Pool 💧

-Finally, the transaction is completed when you accept the price given by the DEX based on that liquidity pool.

Note that this process ☝🏼 takes place in a matter of seconds ⚡️

Which is your favorite DEX? Let us know in the comments 👇🏼

18/10/2022

Avalanche has entered the room!!! 😎

OpenSea has added NFTs from the Avalanche blockchain to its online marketplace, the company announced Tuesday.

The largest NFT marketplace now offers art on seven blockchains, including the “smol” world of Avalanche.

The marketplace, which recorded $350 million in Ethereum NFT volume traded last month—now supports NFTs from seven different blockchains: Ethereum, Polygon, Klaytn, Solana, Optimism, Arbitrum, and now Avalanche.

Avalanche is an open-source network with the native token AVAX and three different blockchains, one of which is called the C-Chain. The C-Chain is optimized for Ethereum compatibility and smart contracts, which NFTs use (NFTs can exist on Avalanche’s C-Chain or X-Chain).

OpenSea’s announcement will be welcome news for Avalanche NFT fans, but it remains to be seen whether the increased visibility will boost the blockchain’s NFT economy. While some Avalanche proponents might call it an “Ethereum killer,” when it comes to NFTs, Avalanche has barely made a dent.

Read more here: https://buff.ly/3MwkzAX

Like this post, if you’re a fan of Avalanche NFT, or tag a friend who needs to see this. 😋

16/10/2022

Understanding the marketing funnel ✨✨

A marketing funnel is a description of how your customer moves from one stage to another. People start by learning about your product or service, then move on to considering it, eventually becoming a paying customer. 👇

Here are 6 stages of the marketing funnel in order:

1. Awareness. This is when your customer knows you exist. It doesn't matter if they're aware of your product or service—they just know that you exist.
2. Interest. Now your customer has become interested in what you have to offer. They've heard about it or seen it somewhere, but they haven't decided whether or not they want it yet.
3. Consideration. Your customer is considering using your product or service because they understand how it would help them solve a problem, accomplish something, or make their life better in some way.
4. Intent is when a consumer has made up their mind about what they are going to buy from your company but hasn't actually purchased it yet.
5. Evaluation occurs during the purchase process. Once a customer decides what they want (and where they want it), they will decide if buying from you is worth it.
6. Purchase is where the sale takes place – after all the buyer's questions have been answered and there are no more doubts left unanswered!

Take the time to create a marketing funnel that reflects what you want and what your target audience wants.

Are you into Web3 projects? If you need help building or improving your marketing funnel, we’d love to talk about how we can help! Link in bio. 😋

14/10/2022

The 4Ps of Marketing 👇

- Product: What are you selling? How does it meet the needs of your customers?
- Price: For how much? What is the right pricing strategy for you and how does that impact customer perception?
- Place: Where? Where are your products sold, and where will you advertise them?
- Promotion: How? How will you get people to buy? What messages and tactics will you use? How will you differentiate from the competition?

The four Ps of marketing are the pillars for any brand big or small. This is also known as the marketing mix; they are a fundamental part of marketing theory that has been around for 70 years. This concept is still valid to this very day. Make sure you apply this to your brand building.

Read more here: https://buff.ly/3CaKSJk

Follow us if you think you’ll get some value. 🙂

12/10/2022

What's a plan without ex*****on? If you want to make things happen, you need to execute.

Tag a friend who needs to see this.

10/10/2022

If you are thinking about buying an , please keep in mind that rug pulls are extremely common and that there are multiple factors that can lead to one. 👇

A rug pull occurs when the proprietor of an NFT project liquidates the NFT project to siphon funds. The major reason it happens is when NFT creators and artists decide to cease producing new content causing the NFTs to lose their value. The result is that investors lose all of their money in a very short period.

Here are some tips on how to avoid rug pulls:

EXCLUSIVITY - If the NFT fully or partially plagiarizes other efforts, it should be taken seriously. Although copying isn't always a bad thing, it usually indicates a lack of creativity and market direction.

COMMUNITY ENGAGEMENT- This is one of the most important factors for a project's success. A project can’t be successful without engagement.

COMMUNITY SIZE - Be sure to have a look at the number of people using the NFT collection’s Discord channel. It is either about to fail or has already failed if it has a very small community size.

INVESTIGATION FOR RUG-PULL - Investigate the project team members before investing to find out if they have had any shady dealings or rug pulls in the past. It is also advisable to stay away from projects whose creators are anonymous or commonly referred to as undoxxed.

TEAM AND COMPETENCE - Invest in teams with solid well-known founders. Having the right team of highly experienced experts assembled for a project greatly increases its chances of success.

MARKETING NFT - Projects can also fail because marketing is not given sufficient attention. There are so many prospective buyers and collectors in the market, so the marketing has to be intensive.

Read more here: https://buff.ly/3dKiHHO

Tag a Degen friend who needs to see this! 😁

08/10/2022

Did you know that Ethereum was $0.49 7 years ago? 🤔

If you had invested $100 in Ethereum seven years ago, you would have ____?

You do the math! 😉

Lets us know your answer in the comments section. 👇🏻

06/10/2022

Last month, Disney released a job listing for a principal counsel focused on and , hinting at the company's Web3 expansion.

Disney has planned to incorporate crypto and blockchain technology into its many business areas. The company is looking to expand its use of augmented reality, NFTs, and artificial intelligence characters. According to Disney's announcement, its Accelerator program will focus on "creating immersive experiences for a better world." This program will focus on "building the future of immersive experiences," such as augmented reality, NFTs, and AI characters.

Read more here: https://buff.ly/3SxTOyw

Leave a comment below to show your excitement about this news! 😋

04/10/2022

Did you know that the first commercial transaction was for a pizza? 😮

A little over 10 years ago, on May 22, 2010, a programmer bought 2 pizzas for 10,000 bitcoins. Today, those 10k BTC would be worth around $200 million 🤯

Do you think this is a bad trade? 📈

Share your thoughts in the comments. 👇

02/10/2022

There are many ways to reach out to your target audience. Here are a few types of digital ads you may want to consider for your company or brand.

Save this post for future reference! 💯

30/09/2022

In what now appears as the new trend for many brand giants, Puma has successfully launched its first metaverse platform, Black Station, along with an exclusive collection of .

Puma announced on September 7 that it would showcase its virtual sneakers, including the "NITRO NFRNO" and the "NITRO Fastoid," exclusively in its Black Station metaverse during the September 13 Annual New York Fashion Show.

At the event, Puma will also showcase new 3D-powered sneakers exclusively on its Black Station. As part of the highly-awaited show, there will be remixed signatures and innovative collaborations to strengthen its brand.

The Metaverse is the perfect place for brands to experiment with new designs and concepts. And with Black Station, Puma has set the bar high for other brands.

It will be interesting to see if Puma can maintain its momentum and compete with Nike in the digital world. After all, Nike has been killing it in the Metaverse ever since they entered the scene.

Source: https://buff.ly/3dJmYLL
Get the latest web3 updates by following Apeworks Digital 😋

28/09/2022

How well do you know your brand marketing strategy? 🤔

Knowing your brand's marketing strategy is important because it ensures your project is targeting the right people with relevant content that appeals to them. The more time you spend creating a clear strategy, the more opportunities you create to sell your product/service.

With Apeworks Digital, we'll work with you to gather information about your project and its goals, then use that information to create a customized marketing strategy designed specifically for you.

Link in bio! 😋

26/09/2022

If you ask anyone about where they bought their first crypto, you’d probably hear names like coins.ph, Binance, Coinbase, and KuCoin. These are examples of “centralized exchanges”, organized marketplaces run by a company. These provide sophisticated, at-scale services of an order book (much like a stock exchange) where buyers and sellers can list or bid for their assets. In exchange for centralization, trading on CEXs are generally safer (and easier) than their decentralized counterparts (DEXs), and 96% of spot trading volume is on CEXs.

This all sounds well and good, but what’s the catch? CEXs, similar to stock exchanges, tend to charge higher fees and may impose KYC and other requirements in the name of keeping the platform secure. More importantly, CEXs act as the custodian of your assets– they hold your crypto for you. While this doesn’t present day-to-day issues, exchanges can at times prevent you from withdrawing your crypto; therefore, this presents a certain level of risk especially in times of extreme volatility, where an exchange may choose to do this.

In spite of this, the organized services provided by CEXs, such as listing only reputable assets, in addition to offering other investment instruments, keep users coming as a one-stop shop for anyone looking to start their crypto journey.

Read more at https://buff.ly/3RTqSAr.

Follow for more info on crypto trading. 😋

24/09/2022

Do you know the impact of digital ads for your brand? Leveraging on these can attract new customers; however, it must be done strategically.

Work with Apeworks Digital to determine a strategic marketing approach for your digital ads! 😍

22/09/2022

The game marketplace of Fortnite creator Epic Games has listed its first non-fungible token (NFT)-powered Web3 title, Mythical Games’ Blankos Block Party! 😎

Mythical Games raised $150 million in a Series C funding round at a valuation of $1.25 billion.

Free-to-play multiplayer party game Blankos Block Party revolves around collectible digital vinyl toys called Blankos, non-fungible tokens that can be upgraded and sold within the game.

The game was co-developed by Mythical Games and Third Kind Games.

Though Gala Games announced in June that it would bring its Web3 games to the 194 million users of the Epic Games Store, but the studio’s first title GRIT is still listed as “Coming Soon” on the marketplace.

Source: https://buff.ly/3S1dNoQ

Tag a friend who needs to see this!
And follow us for more content like this. 😋

20/09/2022

Remember when the Internet was laughed at and the majority found it hard to believe in the Internet's capability? Yet here we are today, well-connected because the Internet has dominated the world.

Well, Bitcoin is already slowly changing the world as brands adapt to blockchain technology. It's only a matter of time before it fully becomes part of our everyday life.

Follow for more updates on blockchain adoption. 😀

18/09/2022

What is your biggest win in Web3?

Let us know in the comments section! 😜

16/09/2022

Accepting the fact that you don’t know everything is the first step to having a growth mindset. From there, you can focus on continuous learning and increasing your knowledge and experience rather than confining yourself in the box of “This is all I will ever know.” Expand your horizons. Break the limits.

Follow for more. 😋