TheDajjah

TheDajjah What’s today’s Dajjah? Your portal to Saudi Arabia. Powered by Hype Marketing

: Home is sacred. Work is hectic. But where’s the place in between? For more and more Saudis, it’s their favorite café....
26/06/2025

: Home is sacred. Work is hectic. But where’s the place in between? For more and more Saudis, it’s their favorite café. Or concept store. Or cultural hub with overpriced matcha and surprisingly good WiFi.
These “third places” — neither home nor office — are where the magic’s happening. Gen Z and millennial Saudis are rewriting the script on daily rhythm. Meetings in the morning, laptop open at 11am, a poetry zine beside your espresso, then maybe a product shoot in the back room by 3pm.
Riyadh is the epicenter. Spaces like Sidewalk, Pour Decisions, and Greem are less about coffee and more about community. Design-forward spaces where creators, freelancers, consultants, and dreamers can plug in, vibe out, and maybe meet their next collaborator.

It’s not random. The shift is structural. Hybrid work culture, solo entrepreneurship, and the rise of the personal brand mean Saudis aren’t just working differently. They’re living differently. And these spaces are reflecting that.
They offer identity, not just service. Your order says something about you. So does your seat, your playlist, and whether or not you bring a tote. In a city known for speed and scale, these are the pockets of pause. And people are building lives around them.
The third place isn’t a trend. It’s the new town square. Just with better lighting and more oat milk.

: A founder with a camera crew. A deck with no business model. A pitch without a product. It’s not rare anymore — it’s ...
25/06/2025

: A founder with a camera crew. A deck with no business model. A pitch without a product. It’s not rare anymore — it’s rewarded.

Saudi’s entrepreneurship ecosystem is still maturing. And with that comes a new dynamic: personality is being overvalued, while ex*****on gets left behind.
This article breaks down the types. The Hustler. The Operator. The Pitch Pro. The Product Purist. We analyze which founder types are winning funding, which are building real businesses, and what VCs secretly worry about.
It’s not just a Saudi problem. But it’s visible here — especially in events and competitions where charisma often beats cashflow.
The question is: when the hype fades, who’s still standing?

: A founder with a camera crew. A deck with no business model. A pitch without a product. It’s not rare anymore — it’s ...
25/06/2025

: A founder with a camera crew. A deck with no business model. A pitch without a product. It’s
not rare anymore — it’s rewarded.

Saudi’s entrepreneurship ecosystem is still maturing. And with that comes a new dynamic:
personality is being overvalued, while ex*****on gets left behind.
This article breaks down the types. The Hustler. The Operator. The Pitch Pro. The Product
Purist. We analyze which founder types are winning funding, which are building real businesses,
and what VCs secretly worry about.
It’s not just a Saudi problem. But it’s visible here — especially in events and competitions where
charisma often beats cashflow.
The question is: when the hype fades, who’s still standing?

: Call it Saudi’s soft launch into luxury. The Red Sea coast, long overlooked in favor of flashier urban skylines, is q...
25/06/2025

: Call it Saudi’s soft launch into luxury. The Red Sea coast, long overlooked in favor of flashier urban skylines, is quietly turning into one of the most high-stakes lifestyle bets of Vision 2030. AMAALA, The Red Sea Project, Sindalah — these aren’t just resorts. They’re identity plays.
Here’s the twist. It’s not trying to be the next Dubai or Mykonos. It’s more restrained, more curated. Think private island vibes with coral reef diving, desert-to-sea eco trails, and chefs flown in from Paris plating local catch with pomegranate glaze.
This coast isn’t showing off. It’s inviting you in. And it’s designed for Saudis first. Local travelers are trading passport stamps for domestic weekends that still feel like a flight away. Riyadh to Tabuk isn’t a business trip anymore. It’s a long weekend with SPF.
Fashion brands are also noticing. Resort wear pop ups are being timed with coastal launches. We’re talking linen sets made for yacht decks, prayer-friendly swimwear, and influencer-ready hammam towels that somehow also match your car.
It’s luxury without shouting. Sand without chaos. A flex that feels more like a secret. And in the current global tourism fatigue, that just might be the smartest kind of luxury there is.
The Red Sea is no longer just a side note. It’s the main character.

: If you’ve walked through Riyadh Boulevard or hit up a gallery night in JAX lately, you’ve probably clocked it. A whol...
25/06/2025

: If you’ve walked through Riyadh Boulevard or hit up a gallery night in JAX lately, you’ve probably clocked it. A whole new generation is rewriting street style in Saudi—and it’s coming in strong.
This isn’t borrowed. It’s blended. Traditional thobes with utility vests. Abayas worn open over graphic tees and Nike Shox. Prayer beads paired with bucket hats. Even ghutras reworked into crop tops (yes, really) on some of the braver fit check posts.
What’s wild is how casual it feels. There’s no costume to it. It’s just what people wear now. A kind of cultural fluency that says, “I can respect tradition and remix it in one breath.”
These aren’t trends for trend’s sake. They’re declarations. The rise of oversized bags. The sneaker resale culture thriving on Telegram. The quiet flex of local accessories made in limited runs. Every piece has a story. Every look is layered.

And with events, pop-ups, and local collabs ramping up, this version of Saudi street style is only getting louder. But it’s not yelling. It’s speaking in codes, in color, in confident details.
The streets are the new front row. And Saudis aren’t just watching. They’re designing the show.

: Everyone’s heard the promise: you can open a Saudi company in under 72 hours. We put that to the test.Spoiler: it’s d...
24/06/2025

: Everyone’s heard the promise: you can open a Saudi company in under 72 hours. We put that to the test.
Spoiler: it’s doable. But only if you know what you’re doing — or who to call. From commercial registration to tax number to bank setup, this article walks through what it’s like to actually launch a business in Saudi Arabia, end-to-end.
We tested platforms like Meras, interacted with banks, and spoke to founders who did it recently. The experience? Mostly smooth. But the final 10% still requires hustle. Paperwork, payment portals, and human bottlenecks are real.
Still, the shift is happening. Saudi is no longer a place where business starts slow. If you’re fast — and slightly obsessive — you really can soft-launch a startup in a long weekend.

: Think smart abayas that cool you down. Hijabs with built-in UV filters. Breathable, antibacterial prayer sets that fo...
24/06/2025

: Think smart abayas that cool you down. Hijabs with built-in UV filters. Breathable, antibacterial prayer sets that fold into elegant micro pouches. Welcome to the era of modestwear meeting tech.
Saudi designers are tapping into performance fabrics usually reserved for athletic gear and turning them into everyday essentials. The goal? Stay covered, stay comfortable, and still look like you know what a good silhouette means.
And it’s not niche anymore. Startup brands in Riyadh and Dhahran are experimenting with textiles that react to heat, minimize odor, and resist water — without losing the fluid drape modestwear is known for. One brand even created a thermal-responsive hijab that subtly shifts tone as the temperature rises. Because why not look like a mood ring in 45 degrees?
It’s practical, yes. But it’s also political in its own quiet way. It says: you can innovate without shedding culture. You can be future-focused and still grounded in values. And you don’t need to compromise coverage to stay cool — physically or socially.
With Saudi Arabia leading conversations around both tech and fashion, this new wave of functional modestwear feels less like a category and more like a correction. A reminder that fashion isn’t just about what’s seen. It’s also about what’s felt.
Smart, stylish, and still sacred. That’s the upgrade.

: It used to be simple. You went for Umrah, you prayed, you came back. But lately, a new kind of spiritual traveler is ...
23/06/2025

: It used to be simple. You went for Umrah, you prayed, you came back. But lately, a new kind of spiritual traveler is emerging in Saudi. One that’s swapping weekend getaways for holy cities. And they’re not calling it a vacation. They’re calling it a reset.
Welcome to the Umrah-wellness crossover. A subtle shift where pilgrimage is being approached not only as an act of devotion, but as a form of mindfulness. No phones. No noise. Just intention, walking, and a lot of water.
Hotels in Makkah and Madinah are catching on. Packages now offer guided Quran reflections, rooftop yoga (facing away from the Qibla, relax), healthy suhoor menus, and sleep coaching

based on prophetic traditions. Even spa treatments are being rebranded with names like “wudhu-inspired hydration therapy” and “sunnah scrubs.”
The crowd is mostly Gen Z and millennial Saudis. Those who see faith not as separate from wellness, but central to it. They’re journaling between tawaf rounds. Scheduling digital detoxes with ihram packing lists. One Riyadh-based wellness coach called it “a return to stillness without needing to go to Bali.”
It’s not about trends. It’s about trust. Spiritual spaces are being reframed as places of both ritual and recovery. Because healing doesn’t always require a retreat. Sometimes it starts with intention, two white cloths, and a one-way train ticket to the Haramain.

: The Saudi 100 Brands showcase has officially returned to Paris Fashion Week — and it’s hitting harder than ever.From ...
23/06/2025

: The Saudi 100 Brands showcase has officially returned to Paris Fashion Week — and it’s hitting harder than ever.
From June 24 to 27, 11 Saudi designers are presenting their SS26 collections at Tranoï, hosted on the 5th floor of La Samaritaine. Backed by the Saudi Fashion Commission, the showcase isn’t just a display of talent. It’s a play for global relevance.
This year’s lineup features a mix of womenswear and menswear labels, each representing a different angle of Saudi creative identity. Names like 1886, Awaken, and RBA bring clean, contemporary menswear. On the womenswear side, designers like Razan Alazzouni, Waad Aloqaili, and Rebirth are reimagining silhouettes with craftsmanship and edge.
Many of these labels play with traditional references: abaya-inspired drapes, keffiyeh details, desert tones, Arabic typography. But the ex*****on is international. Fabrics, cuts, and styling all meet the standards of a global fashion buyer — and that’s exactly the point.
For the Fashion Commission, this isn’t just cultural diplomacy. It’s a long-term vision to position Saudi Arabia as a real contributor to the global fashion industry. CEO Burak Cakmak says the goal is deeper partnerships, not just visibility.
Tranoï’s team agrees. Their CEO, Boris Provost, calls the moment “a spotlight on real creative momentum coming out of Saudi Arabia.”
And the industry is noticing. What started as a regional curiosity now feels like a rising fashion force. These aren’t concept pieces. They’re ready-to-wear collections with shelf value.
This isn’t about one week in Paris. It’s about building a runway that starts in Saudi — and leads anywhere.

: No one posts about business credit. But in Saudi, SME lending hit 88 billion dollars in 2024 — a 22.6% jump. That’s n...
23/06/2025

: No one posts about business credit. But in Saudi, SME lending hit 88 billion dollars in 2024 — a 22.6% jump. That’s not a stat. That’s an ecosystem.
Banks are waking up. Fintechs like Lendo, Forus, and Raqamyah are making credit smoother, faster, and more data-driven. The Saudi Central Bank is easing digital KYC requirements, and alternative credit scoring is helping SMEs without legacy records finally get financed.
Most importantly, it’s not just funding cafes. It’s fueling factories, logistics hubs, small clinics, and software agencies.
This is the real oil of the non-oil economy. And the smartest founders are building businesses that serve the lenders themselves.

: Black may be classic, but pastel is powerful. And across the Saudi fashion scene, pale tones are replacing hard lines...
22/06/2025

: Black may be classic, but pastel is powerful. And across the Saudi fashion scene, pale tones are replacing hard lines. Tailoring is shifting. Out are the heavy wools and power blazers of a decade ago. In are bone white, dove grey, pistachio, and sandstone suits with barely-there structure and maximum cool.
It’s a soft revolution. One driven by a younger generation of professionals who want to look polished without looking pressed. Designers are responding with single-breasted jackets in crepe, wide-legged pants in ice pink, and trench coats in muted lilac that somehow read as both fresh and formal.
This isn’t trend-chasing. It’s identity work. These pastel pieces aren’t neutral. They’re nuanced. They nod to heritage (think the subtle tones of desert landscapes and traditional clay houses), but land firmly in the now.
We’re also seeing gender fluidity in the tailoring. Cropped jackets with abaya volume. Matching sets worn loose and low. Layered looks that work across seasons and occasions.
Saudi power dressing doesn’t need shoulder pads anymore. It needs tone, texture, and tailoring that can command a room without ever raising its voice.

: Everyone loves a seed round. Everyone chases a unicorn. But what happens in between? InSaudi, that’s where startups g...
22/06/2025

: Everyone loves a seed round. Everyone chases a unicorn. But what happens in between? In
Saudi, that’s where startups get stuck.
Series B capital is still scarce. Many startups raise pre-seed, build MVPs, win pitch competitions, and then stall. Why? Because local VC appetite is still risk-averse, and international VCs want more traction than most Saudi startups can show.
But the tide may be turning. Funds like STV and Raed Ventures are shifting focus to growth equity. And government-backed investors are being pushed to absorb more mid-stage risk.
Still, founders are frustrated. They’re running out of bridge cash, not ambition. This article digs into the math, the myths, and the quiet panic of running a company that’s too grown-up to be scrappy — but not big enough to feel safe.

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