We are a Singapore-based social media agency helping conscious brands to find their voice, build enga
in life, i believe there are two choices: we either a) stay strong and keep swimming or b) we let the course of the water drown us.
which path will you choose?
thank you for letting me share my story, the beige. social story, and most especially, my mum’s everlasting impact in everything that i did and am doing 🙏🏼
listen to us chat over a cup of tea!
Ring in 2022 with the key trends that will shape the winning social media strategies of the brands of tomorrow 🚀
In partnership with Found8, we are delighted to be back with our 'the future is conscious social' trends talk and here are 3 REASONS WHY you need to join us this January:
1 - We'll talk about trends AND shifts.
Trends are ephemeral, shifts are life-changing.
We'll equip you with the skillset to be ready to hop on social media trends as quickly as it appears.
We'll also dig into the changes in audience behaviour and habits to understand how you can pivot your 2022 social media strategy.
2 - Leave with an action plan in your back pocket.
What we love most about this event is that we get to share over 40 actionable tips that you can apply to your own brand.
3 - You get to ask us for advice.
Yes, you read that right. At the end of our presentation, you can ask us your most pressing social media questions specific to your own problem areas or needs and.
Date: Friday, 14 January, 10:30am
Venue: Moonshot at Found8, 100 Amoy Street
to book, visit: https://www.eventbrite.sg/e/the-future-is-conscious-social-8-trends-to-watch-out-for-in-2022-tickets-231387114087
today we turn ONE 🥳
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this time last year, I hit publish on my very first post and announced beige. social (previously beige.) to the social media world.
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it was a leap of faith born in the middle of the pandemic. after having had enough of the burnout and anxiety from the past years of working, i decided to start my own business, initially as a freelancer, only to realise that there is so much more we can bring to the table if more people became a part of the cause -- working with more brands who want to make an impact, hence the shift from a me to us -- from a freelancer to a conscious social media agency.
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we operate as an agency, produce quality work as an agency but we take pride in our mission of making long-term relationships with our clients through our honest, conscious and human approach.
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it has never been a smooth journey and i am thankful for that. starting beige. social has allowed me to embrace the failures and the hiccups to find nuggets of learning and wisdom along the way.
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starting a business is easy, but seeing it through when times are tough? it's no easy feat. looking back in the past few months, we have produced this much and more, there's only really one thing left but to be grateful for the team who's had my back.
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thank YOU and here's to helping more brands become conscious!
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love,
maria
yes, you read that right. for every month you choose to work with us, you get to plant a tree ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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we know being eco-conscious in a business setting can be challenging with all the packaging, stationery, travelling etc. this is our way to help you make an impact in the environment simply by choosing to work with us. in our own little way, we hope to encourage more brands and businesses to look at different ways in saving the environment.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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small conscious acts can ripple into bigger waves.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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we chose to donate trees even for our clients from the past months and we can't wait to share the big news to them in the form of their own tree certificates from One Tree Planted✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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thank you to our friend StudioKynd. for inspiring us to do more and taking this step towards a greener future x
save our blue planet 🌊
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did you know that the earth is about 71% water? 96.5% of which is contained with the oceans. but with climate change, pollution and overfishing, we are endangering the marine life and the waters in which they live in. we are endangering ourselves even. without healthy oceans, over 50% of the air we breathe will be gravely affected.
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so what can we do?
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as consumers, we should strive to make conscious consumer choices.
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as business owners, we must revisit our daily operations, our offerings, our communications and our values. we must make an effort to positively impact the world around us.
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we have rounded up 5 brands you can support. by making a switch to eco-conscious brands like them, you are making an impact. no matter how big or small, you conscious choices can make waves.
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but let’s not stop there. here are a few other resources to guide you on becoming more ocean-conscious:
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featured brands:
now more than ever, it’s essential to be conscious ✨ read along to find out how.
giving back to the f&b community ✨
are you a conscious f&b brand that has been impacted by the pandemic? the beige. fam would like to lend our hand to you 🤝🏼
the f&b industry holds a special place in our hearts and we want to help build your online presence during this heightened alert or empower your transition to the next phase.
we are looking for 1 conscious f&b brand to provide our content creation services on us, because we'd like to share our love.
register your interest at http://bit.ly/projectpassion2021 or tag your favourite conscious café or restaurant.
good luck x
*registration closes on 4 jun, 11:59pm sgt*
a message from our co-founder, Maria.
new look, now beige. social ✨
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from a vision of bringing honest content to your feed, in the past few months of starting beige., we realised that honest content is not enough. the way in which we see and manage social media should change: it needs to be conscious.
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as a team, we wanted to get clear on our values and make sure it reflects on the brands we work with and the work we do.
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we’re making it our mission to help you transform your brand into a conscious one, if it isn’t yet, by focusing on one of the most powerful communication and branding platforms out there: social media.
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take a look at our refreshed website in the link in bio to find out more: www.beige.social
thank you Niobe of StudioKynd. for the amazing work ✨✨
We hear you.
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As small business owners, you are conscious about where you invest your resources.
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Here's what you need to ask yourselves:
🌟 how important is social media to my business?
🌟 do I have enough tools, knowledge and resources to build a solid social media strategy that will bring the results my business needs?
🌟 am I better off using my time doing other things than creating and planning content?
🌟 do I have the time to keep up with the trends and be able to adapt and react when needed?
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Think about the POSSIBILITIES and OPPORTUNITIES you'll gain if you let someone help you.
➕ more time to grow your business (or more time for yourself)
➕ your social media will stay up to date with what's new and trending (because trust me, you need to)
➕ your social media will help you achieve your business goals (more website visits? sales? create a strong community?)
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So tell me... what is holding you back? Let's talk about it below.
want to know how to regain more of your time this week? swipe all the way to the end 👈🏼
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we know. social media can take so much more time than we think. that's we've rounded up 5 ways you can save time on social media this week ✨
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which social media activity is taking the most of your time? let us know below 👇🏻
COMMUNITY FIRST ✨
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At beige. we believe that social media is all about community and that means not only posting content that resonates with your brand but also actively building relationships and creation conversations with your community.
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🙅♀️ social media is not an announcement board nor an advertising platform.
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🌟 it's where you connect with people. social media is named SOCIAL media for a reason.
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So apart from checking in with your content and overall social media strategies, ask yourself: have you been making time to get social with your community?
we’ve been quiet for awhile to focus on a number of exciting things for this year.
there’s so much we want to share with you as you’ve all been part of this journey with Maria in the past few months and we really value the community we’ve created in over 6 months.
from being a team of one, we are now proudly a WE ✨✨✨✨
beige. is now a small but mighty team of people dedicated to tell your story, build your community and optimise your social media. our founder, Maria, has always believed in collaboration and synergy which is why we’re beyond thrilled to share this news with you all.
we promise to remain authentic and honest like we did from the very beginning— sharing our real thoughts on what social media should be: conscious.
we will also continue to campaign for wellness in the digital and entrepreneurial space because this is something we hold most dear.
over the next few weeks, we will introduce ourselves to you but for now, we wanted to THANK YOU for your continuous support ✨✨✨✨
with love,
Maria and the team x
being a woman is no feat, let alone being a woman entrepreneur.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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yourself and your limiting beliefs. allow yourself to grow and flourish in every aspect of your life: at your own time, in your own pace and based on your own measure of success. Because sometimes, the biggest challenge we have is the one we have against ourselves. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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give yourself the permission to thrive ✨
This is where the idea for beige. all started.
Right in the middle of a sleepless night, I asked myself if the social media industry is still the right path for me. Brands and people seemed to focus so much on followers, likes and aesthetics that I got tired.
I got tired of creating something for the sake of vanity. For the feel good factor. For the showmanship.
I just wanted... something honest. Something closer to real life and something realistic. I became more conscious about how what I do can impact the world and thought, “surely there are other people who feel the same way as I do.”
True enough, last year, more people felt like they needed more realness in their feeds. Less flawlessness, more empathy. Turns out we became more conscious about how we live our lives, too.
Hence the idea of conscious social media.
My aim is to educate more people and make you realise that social media is first and foremost, about COMMUNITY, ENGAGEMENT and AUTHENTICITY.
By providing the tools and help that you need through the social media services we offer, we will help transform your brand into a conscious brand by starting with your social media. We will focus on what matters to your community (first) and you (second).
And if you’re following us on here or on other platforms, my aim is to help you become a conscious person/business owner/social media manager/ceo through the conscious, wellness and time management content we share. Because we believe that it all starts from within ✨
3 key things you should know about social media strategy:
1. know your customers by heart
address their concerns and pain points, get to know their interests and behaviour. with these information, you’re already one step ahead of the game.
2. befriend your analytics.
look at the RIGHT metrics, analyse your trends. strategies are meant to shift and change as often as your community’s sentiment changes.
3. be open to trial and error. don’t be afraid or panic if things don’t work straightaway. give your community some time to digest what content you’re putting out there. analyse their feedback then refine your strategy. this is one of the things that i highly encourage my clients to be open to.
a friendly reminder to do things purposefully and to share your why to your community✨
We are looking for a project-based freelance photographer and videographer/content creator to work closely with the Founder in creating content for conscious brands in the F&B, lifestyle, wellness and sustainability space.
This is a partially remote and partially on site role as we need to travel around Singapore to create content for clients.
Tasks:
brainstorming with the Founder in creating a photoshoot plan
executing the photoshoot plan: shooting the content, editing photos, colour grading videos (video editing not necessary for now)
Requirements:
highly skilled in lifestyle, food and product photography and videography
highlight skilled in colour grading and photo editing
video editing skills will be a plus
owning your own professional gear e.g. DSLR is a plus
Bonus: a passion for small businesses, wellness and someone who resonates with our company values.
Please send your rate card and portfolio to [email protected]
✨conscious acts of kyndness✨
Today is Random Acts of Kindness Day - an annual celebration of kindness and paying it forward to the people around us.
I believe that kindness should be done with intention and meaning as with all the other things that we do. This is why when I've gotten to know about this celebration, Niobe of Studio Kynd was the person that came to my mind. She is by far the kyndest person I have ever (virtually) met and this kyndness resounds in everything that she does or says.
With your help, we have compiled a few ways to consciously show kyndness in different areas of our lives.
We hope this inspires you to be kynd and if it does, pay it forward and share the kyndness ✨
Less blaming, more doing.
Time to change your mindset about what social media performance really takes.
Share this post if you agree ✨
✨ FULLY BOOKED UNTIL MARCH ✨
Before the end of last year, I was doubting if I were ever going to make this business work. I had put in EVERYTHING that I had to beige.
I had no plan B. It was this or or this. Because truly, in my heart, I knew it was possible, amidst all the self doubts and limiting beliefs.
With hard work, support from my family & friends, clients who continuously trust me and a lot of grace, I am BEYOND GRATEFUL for all the small and big wins ✨ ✨
Being a means I have to do everything from creating strategies, taking and editing photos and videos, creating graphics, copywriting, engagement, scheduling and publishing posts for my clients. Not to mention running and growing my own business.
Fast forward to today, I have onboarded someone very lovely and we are beyond excited to work with more people, create more content and build more communities.
But as I've always valued quality and balance, we are going to take some time off onboarding new clients until the end of March.
Apart from client work, we are going to improve our systems and processes to ensure we only provide the service that you deserve.
If you are a conscious brand or business owner looking for a dedicated social media team to optimise your social media strategy, Head over to www.beige.social/services to inquire about working together.
We are now accepting inquiries for social media retainers and projects from April onwards ✨
What makes beige. different from the rest?
We produce raw, authentic and honest content that tells a story. It doesn't matter if it's taken using a fancy camera or an iPhone. We focus on value and quality that transcends.
At beige., we believe in content that goes beyond what you offer and instead, we like to talk about your STORY and EXPERIENCE.
We believe in creating content that resonates with your community -- almost as if they are picturing your brand as a part of their lives.
This is why I loved working with Muuse for their January campaign ✨✨✨
Give me a 🤯 if you feel the same way!
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As a small business owner, resources are often limited:
🧍🏻you are working with a very small team or are flying solo
💸 needs to be maximised to get ROI
⏳ do you even have time & energy left for taking a photo or engaging with your community?
💡 how do you make social media presence profitable?
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I HEAR YOU. Limited resources mean you have to make tough choices. You have to decide which part of the business you want to dedicate your time & effort the most. Social media is almost always at the bottom of that list.
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But let me tell you this: you can no longer ignore it 🙅🏻♀️
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Take last year for example. Establishments were forced to close for months and we were all stuck at home. That meant businesses who weren’t investing in social media pre-lockdown had to overhaul their strategy overnight to ensure they still have a business to run the next day. Everyone is using social media to be seen and be heard.
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Even if your business is small or you’re just starting new, it’s time to start considering a solid social media strategy in your business plan.
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Need someone to optimise your strategy and manage your social media? Get in touch with me at [email protected]
Do you even recall when's the last time your to do list has been completely cleared?
There's always work to do and you cannot let the demands of the day take your focus away from the things that are important.
Identify your 3 most important tasks for the day and aim to complete those first before anything else.
By identifying your top 3 priorities, you exercise your brain's ability to identify what is truly important.
By accomplishing these first, you train yourself to do the right things instead of doing things right.
Share your own productivity tip below 👇🏼
Consistent aesthetics and visuals attract,
Consistent quality and value make them stay.
aim to find the balance ✨
The only way you'll cut through the noise is if you start owning your story.
I have a confession to make.
I hate asking for help 🙈
All my friends and family know it. I will try to figure things out as much as I can before I even ask for an advice or ask someone to do it for or with me. Sometimes it works but for things that I really do not have a flair for, I fail.
So I understand when you keep telling yourself that you can still DIY your social media after all the time and effort that you've already invested in.
But let me tell you this:
Being resilient and resourceful is one thing. Acknowledging that there's only so much you can do by yourself is another.
It's time you start being more honest to yourself.
Do you want to put in more time and effort to your social media than you already have? Or do you want to regain that time and effort to do other things that you love?
Here's 5 reasons why you should hire a social media agency:
There’s no denying that small businesses and startups often mean limited resources. This means that business owners have to wear different hats from operations to marketing. While being resilient and resourceful is admirable, it’s also important to acknowledge that there's only so much you can d...
Guilty? Don't worry. You don't need to come clean 😉
But I want you to *finally* admit this:
copying can only get you so far.
Not so far, really. Copying is not only unhealthy, it's also not smart, not efficient and not helpful for your brand.
Why?
Is your BRAND exactly the same as theirs?
Is your EXPERIENCE exactly the same as theirs?
Is your STORY exactly the same as theirs?
Are your CIRCUMSTANCES exactly the same as theirs?
If you even ticked at least one of the above, why are you copying someone else's strategy and tactics?
Here's what I think:
🔎 you want the easy way out
🔎 you do not have the time and energy to plan, create and execute your own strategy
🔎 you do not know what to do
🔎 you do not know how to do what you want to do
Repeat after me:
"The only STRATEGY I need is the one that is intentionally and consciously designed for me and my brand."
Let me help unpack this for you.
Inquire about working with me at www.beige.social/services
Be the first to know and let us send you an email when Beige. Social posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Beige. Social:
in life, i believe there are two choices: we either a) stay strong and keep swimming or b) we let the course of the water drown us. which path will you choose? thank you @marybarrettglobal for letting me share my story, the beige. social story, and most especially, my mum’s everlasting impact in everything that i did and am doing 🙏🏼 listen to us chat over a cup of tea! #acupofteawithmaryb #wearebeige #beigesocial
today we turn ONE 🥳 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ this time last year, I hit publish on my very first post and announced beige. social (previously beige.) to the social media world. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ it was a leap of faith born in the middle of the pandemic. after having had enough of the burnout and anxiety from the past years of working, i decided to start my own business, initially as a freelancer, only to realise that there is so much more we can bring to the table if more people became a part of the cause -- working with more brands who want to make an impact, hence the shift from a me to us -- from a freelancer to a conscious social media agency. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ we operate as an agency, produce quality work as an agency but we take pride in our mission of making long-term relationships with our clients through our honest, conscious and human approach. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ it has never been a smooth journey and i am thankful for that. starting beige. social has allowed me to embrace the failures and the hiccups to find nuggets of learning and wisdom along the way. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ starting a business is easy, but seeing it through when times are tough? it's no easy feat. looking back in the past few months, we have produced this much and more, there's only really one thing left but to be grateful for the team who's had my back. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ thank YOU and here's to helping more brands become conscious! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ love, maria
new look, now beige. social ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ from a vision of bringing honest content to your feed, in the past few months of starting beige., we realised that honest content is not enough. the way in which we see and manage social media should change: it needs to be conscious. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ as a team, we wanted to get clear on our values and make sure it reflects on the brands we work with and the work we do. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ we’re making it our mission to help you transform your brand into a conscious one, if it isn’t yet, by focusing on one of the most powerful communication and branding platforms out there: social media. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ take a look at our refreshed website in the link in bio to find out more: www.beige.social thank you Niobe of StudioKynd. for the amazing work ✨✨
COMMUNITY FIRST ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At beige. we believe that social media is all about community and that means not only posting content that resonates with your brand but also actively building relationships and creation conversations with your community. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🙅♀️ social media is not an announcement board nor an advertising platform. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌟 it's where you connect with people. social media is named SOCIAL media for a reason. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So apart from checking in with your content and overall social media strategies, ask yourself: have you been making time to get social with your community?
New Year, New Me? ✨Why not start today?✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Set yourself up for success by doing these 4 things: 1. reset and refresh Give yourself some room to breathe. Rest. Relax. Do something you love. You cannot fill a cup if it's already full. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. evaluate this year What were the highlights? low points? What can you learn from the experiences of this year that can propel you to be better for the upcoming one? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. set your intentions Identify 1-3 things that will guide your choices and actions. Be realistic about this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. plan What will you do on a daily/weekly/monthly basis? How are you going to track your progress? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Grab a pen and paper and work on yourself now or SAVE this post for later.
...or simply rest 😊️ It's about time you fill your own cup x What are you doing for the holidays?
Sorry to break it to you but there's no one right answer for this 🤷♀️ These 3 questions will help you decide!
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