Farhat Imtiaz Minhas

28/12/2024

🚨 Office Politics: A Career Game You Can’t Ignore 🚨

Office politics can make or break your career, blocking opportunities you deserve if you don’t know how to navigate them.

Many think office politics are just gossip and rumors, but it’s so much more than that. It’s about understanding the unwritten rules of the game that determine:
✔️ Who gets noticed
✔️ Who gets promoted
✔️ And yes, who gets left behind

The truth? You can’t avoid office politics. Whether you like it or not, you’re already part of the game.

✅ Hard work isn’t enough if you’re invisible to top management.
✅ A lack of relationship-building can cost you opportunities.

But here’s the good news: A strong, commanding personality is your best defense.

✨ It helps you build authentic relationships.
✨ It gets you noticed for the right reasons.
✨ And it positions you as the leader management seeks.

Don’t let office politics hold you back. Learn the rules, play smart, and take control of your career trajectory! 💼

15/11/2024

As a Digital Marketing and SEO Expert, I’ve always believed in the power of staying ahead of trends. In today’s rapidly evolving digital landscape, the transition from Search Engine Optimization (SEO) to Artificial Intelligence Optimization (AIO) marks a transformative shift in how we create, optimize, and deliver content.

Discover the full article here:
https://www.linkedin.com/pulse/from-seo-aio-evolution-digital-marketing-2025-farhat-imtiaz-po3af/?trackingId=iYarJFM9Sp2%2BWtjyblNM6Q%3D%3D

As a Digital Marketing and SEO Expert, I’ve always believed in the power of staying ahead of trends. In today’s rapidly evolving digital landscape, the transition from Search Engine Optimization (SEO) to Artificial Intelligence Optimization (AIO) marks a transformative shift in how we create, op...

19/09/2024

The decline in human attention spans, driven by the constant barrage of digital stimuli, presents several challenges for marketers, particularly in crafting effective campaigns and engaging audiences. Here’s how it affects marketing strategies:

1. Shorter Time to Capture Attention
With attention spans shrinking, marketers now have only a few seconds to grab a viewer’s attention before they move on to something else.
Solution: Brands need to create eye-catching visuals, compelling headlines, and clear messaging that delivers value quickly. Platforms like TikTok or Instagram reels, which focus on short, bite-sized content, have grown in popularity as a response to this trend.

2. Increased Competition
Since people are exposed to a continuous stream of content across multiple platforms, competition for attention is fierce. Brands compete not only with other brands but also with personal content (friends, influencers, etc.).
Solution: Content needs to stand out and provide immediate value. This could mean focusing on highly personalized and relevant content, leveraging data and AI to deliver what matters most to individual users.

3. Content Skimming
People are more likely to skim through content rather than engage deeply, leading to less interaction with long-form articles or traditional ads.
Solution: Marketers are shifting towards content that is quick and easy to digest, such as infographics, short videos, and interactive media like polls and quizzes.

4. Ad Fatigue
Continuous exposure to ads in the digital space can lead to ad fatigue, where users tune out, scroll past, or even block ads, making it harder to get their attention.
Solution: Brands must prioritize authenticity and creativity in their content to prevent burnout. Offering engaging, story-driven content or user-generated content can combat ad fatigue and sustain interest.

5. Optimizing for Mobile
With most users consuming content on mobile devices, attention is more fragmented, and distractions are more common.
Solution: Marketers must optimize their content for mobile platforms, ensuring it loads quickly, is visually appealing on smaller screens, and keeps users engaged within the first few seconds.

6. Adapting Traditional Metrics
Traditional engagement metrics (like time spent on a page or watching a video) might not always reflect the effectiveness of content in today’s landscape, where users interact in shorter bursts.
Solution: Metrics need to be adapted to account for engagement in shorter timeframes. Attention-focused metrics, such as scroll depth, click-through rates, and interactions, can provide a clearer understanding of how content is performing.

7. Content Virality
As attention spans shrink, creating content that goes viral becomes harder. The content must be highly engaging, shareable, and resonate emotionally within seconds.
Solution: Tapping into trends, using relatable humor, or addressing timely issues that connect with the audience can help create content that spreads quickly.

In this landscape, marketers need to be more strategic in how they communicate, leveraging short-form, impactful content and experimenting with creative formats to capture and sustain consumer attention.

16/09/2024

Remember the Kodak company? In 1997, Kodak had about 160,000 employees.
And about 85% of the world's photography was done with Kodak cameras. With the rise of mobile cameras over the past few years, Kodak Camera Company is out of the market. Even Kodak went completely bankrupt and all his employees were fired.

At the same time many more famous companies had to stop themselves. Like

HMT (clock)
BAJAJ (स्कूटर)
DYANORA (TV)
MURPHY (RADIO)
NOKIA (Mobile)
RAJDOOT (Bike)
Ambassador (car)

None of the above companies had bad quality. Why are these companies out yet? Because they could not change themselves over time.

Standing in the present moment you probably don't think how much the world could change in the next 10 years! And today's 70%-90% jobs will be completely over in the next 10 years. We are slowly entering the era of "Fourth Industrial Revolution".

Check out today's famous companies-

UBER is just a software name. No, they have no cars of their own. Yet today the world's largest taxi-fair company is UBER.

Airbnb is the largest hotel company in the world today. But funny thing is they don't own a single hotel in the world.

Similarly, examples of countless companies like Paytm, Ola Cab, Oyo rooms etc can be given.

There is no work for new lawyers in America today, because a legal software called IBM Watson can advocate much better than any new lawyer. Thus, almost 90% of Americans will not have any jobs in the next 10 years. The remaining 10% will be saved. These will be 10% experts.

The new doctor is also sitting down to work. Watson software can detect cancer and other diseases 4 times more accurately than humans. Computer intelligence will surpass human intelligence by 2030.

90% of today's cars will not be seen on the roads in the next 20 years. Leftover cars will either run by electricity or hybrid cars. The roads will slowly become empty. Gasoline consumption will decrease and oil producing Arab countries will slowly become bankrupt.

If you want a car you have to ask for a car from a software like Uber. And as soon as you ask for a car, a completely driverless car will come and park in front of your door. If you travel with several people in the same car, the rent of a car per person will be less than a bike.

Driving without driver will reduce the number of accidents by 99%. And this is why car insurance will stop and car insurance companies will be out.

Things like driving on earth will no longer survive. Traffic police and parking staff won't be required when 90% of vehicles disappear from the road.

Just think, there used to be STD booths in the streets even 10 years ago. All these STD booths were forced to close after the mobile revolution came in the country. Those who survived have become mobile recharge shops. Again online revolution in mobile recharge. People started recharging their mobile online sitting at home. Had to replace these recharge shops again. Now these are just mobile phones to buy and sell and repair shops. But this will also change very soon. Mobile phone sales are increasing directly from Amazon, Flipkart.

The definition of money is also changing. There used to be cash but in today's age it has become "plastic money". Credit card and debit card round was a few days ago. Now that too is changing and the era of mobile wallet is coming. Growing market of Paytm, one click of mobile money.

Those who cannot change with age, age removes them from the earth.

So keep changing with the times.

Keep creating great content, keep moving with time. 🕰️

17/08/2024

Featuring Farhat Imtiaz, After graduation, he dove into the industry to build his career. With limited skills, he landed a 5k stipend internship at a UK-based digital marketing agency.

Over 6 months, He mastered time management & grasped international marketing insights. Today, He is a Senior Marketing Executive in Dubai.

Farhat advises: Start early, explore options, and build transferable skills for a strong future!

23/07/2024

🗣️A full stack digital marketer is proficient in all aspects of digital marketing, from strategy to ex*****on. They possess a wide range of skills, including:

1. SEO (Search Engine Optimization): Optimizing websites to rank higher on search engines.
2. SEM (Search Engine Marketing): Running paid search campaigns on platforms like Google Ads.
3. Content Marketing: Creating and distributing valuable content to attract and engage an audience.
4. Social Media Marketing: Managing social media accounts and campaigns to increase brand awareness and engagement.
5. Email Marketing: Designing and executing email campaigns to nurture leads and retain customers.
6. Analytics and Data Analysis: Using tools like Google Analytics to track and analyze performance metrics.
7. Web Development Basics: Understanding of HTML, CSS, and possibly some JavaScript to make minor website updates and optimizations.
8. Graphic Design: Basic skills in design tools like Adobe Photoshop or Canva to create visual content.
9. Conversion Rate Optimization (CRO): Improving the percentage of website visitors who complete desired actions.
10. E-commerce Marketing: Promoting online stores and driving sales through various digital channels.
11. Affiliate Marketing: Managing and optimizing affiliate programs to drive sales and traffic.

Being a full stack digital marketer requires continuous learning and adaptation to stay updated with the latest trends and technologies in digital marketing.

27/06/2024

Google has introduced it's with the name of !

Welcome to the age of 📳

21/06/2024

✔️The one who combines faith and good deeds, “to him We will give a good life” by giving him tranquility in his heart and peace of mind, and by causing him not to pay any attention to that which could disturb his heart. Allah will grant him a goodly provision from sources he could not imagine, and “We shall pay them certainly” in the Hereafter “a reward in proportion to the best of what they used to do”, all kinds of delight such as no eye has seen, no ear has heard and it has not crossed the mind of any man. So Allah will give him good in this world and good in the Hereafter.

📖 Tafseer al-Sa’di (p. 448).

📿With regard to others, such as the kuffaar and sinners, listen to what Allah says about them (interpretation of the meaning):
“But whosoever turns away from My Reminder (i.e. neither believes in this Qur’aan nor acts on its teachings) verily, for him is a life of hardship, and We shall raise him up blind on the Day of Resurrection”
📖 [Ta-Ha 20:124]

18/06/2024

Gen Z is calling BS on your content 🙅‍♀️

This new data shows how they buy:

Archrival's latest study 👇

🤨 70% of Gen Z only trust brands after doing their OWN research
😠 56% say brands often lie about products & services

What this means:

You need content from:
1. Creators
2. Customers
3. Influencers
→ TALKING about your products

Try these formats:

1. "Try on" videos
2. Customer reviews
3. "Unbox with me"
4. "GRWM" (get ready with me)

Would you rather...

See a t-shirt on a white background?

VS

Styled 3 ways by a real person?

Read a Roomba product description:

about how it can navigate your living room?

VS

See a video of it in action.

Skirting around a chair.

(With a cat on top)

/style points

Gen Z has entered the chat.

And they demand REAL content.

Because how they buy is different.

Your marketing needs to match that energy.

P.S. What generation are you? 👀

07/06/2024

🎯Guide for Job Seekers in the UAE Market:
If you are considering moving to the UAE for career opportunities or have already arrived, this guide is here to help you navigate the job market effectively. A complete guide for you to build your career in UAE's growing market.

03/06/2024

🚚Working as a freelance digital marketer offers flexibility and the potential for high earnings, but it also comes with various risks and challenges.

🏷️Here are some strategies to navigate these risks and pitfalls:

1. Establish a Strong Professional Network
✔️Join Professional Groups: Participate in online forums, social media groups, and local meetups for digital marketers.
✔️Build Relationships: Network with other freelancers, potential clients, and industry professionals to gain referrals and support.

2. Create a Robust Online Presence
✔️Professional Website: Develop a personal website showcasing your portfolio, client testimonials, and services.
✔️Social Media Profiles: Maintain active profiles on platforms like LinkedIn, Twitter, and Instagram to increase your visibility and attract clients.

3. Set Clear Boundaries and Expectations
✔️Contracts: Always use detailed contracts that outline the scope of work, payment terms, deadlines, and other essential terms.
✔️Communication: Establish clear communication channels and response times with clients to manage expectations.

4. Manage Your Finances Wisely
✔️Budgeting: Create a budget to manage your income and expenses, accounting for periods of variable income.
✔️Taxes: Set aside money for taxes and consider hiring an accountant to ensure compliance with tax regulations.
✔️Savings: Build an emergency fund to cushion against periods of low income.

5. Stay Updated with Industry Trends
✔️Continuous Learning: Regularly take courses, attend webinars, and read industry blogs to stay current with the latest digital marketing trends and technologies.
✔️Certifications: Obtain certifications from reputable organizations (e.g., Google, HubSpot) to enhance your credibility and skills.

6. Diversify Your Client Base
✔️Variety of Clients: Avoid relying too heavily on a single client. Diversify your client base to reduce the impact of losing a major client.
✔️Different Industries: Work with clients across various industries to gain experience and reduce the risk associated with industry-specific downturns.

7. Protect Your Work and Intellectual Property
✔️Legal Protection: Ensure you have legal agreements that protect your work and intellectual property rights.
✔️Data Security: Implement robust data security measures to protect sensitive client information.

8. Maintain Work-Life Balance
✔️Set Boundaries: Establish clear working hours and stick to them to avoid burnout.
✔️Take Breaks: Schedule regular breaks and vacations to recharge and maintain productivity.

9. Market Your Services Effectively
✔️Personal Branding: Develop a strong personal brand that highlights your unique value proposition.
✔️Content Marketing: Use content marketing strategies, such as blogging, video content, and social media posts, to attract and engage potential clients.

10. Seek Feedback and Improve
✔️Client Feedback: Regularly seek feedback from clients to understand your strengths and areas for improvement.
✔️Continuous Improvement: Use feedback to refine your skills, improve your services, and increase client satisfaction.

✔️Conclusion:
Navigating the risks and pitfalls of freelancing in digital marketing requires strategic planning, continuous learning, and proactive management of your professional and personal life. By building a strong network, maintaining a robust online presence, setting clear boundaries, managing finances wisely, staying updated with industry trends, diversifying your client base, protecting your work, maintaining work-life balance, marketing your services effectively, and seeking feedback, you can build a successful and sustainable freelance career in digital marketing.

Hashtags:

22/05/2024

🙌Product marketing and service marketing, while sharing common marketing principles, differ significantly due to the inherent differences between products and services. Here are the key distinctions:

🛩️Product Marketing:
1. **Tangibility**: Products are tangible. Customers can see, touch, and test products before purchase.
2. **Standardization**: Products can be standardized. Each unit of a product is typically the same, ensuring consistency in quality and features.
3. **Inventory**: Products can be stored in inventory. Companies can produce products in advance and stockpile them.
4. **Production and Consumption**: These occur separately. Products are produced, then distributed and consumed later.
5. **Promotion Focus**: Marketing efforts often highlight product features, specifications, and benefits.
6. **Quality Control**: Easier to maintain due to standardization and the ability to test products before they reach the consumer.
7. **Customer Involvement**: Limited customer interaction during production. Customer feedback typically comes after purchase.
8. **Return Policy**: Products can often be returned or exchanged if they do not meet customer expectations.

🛩️Service Marketing:
1. **Intangibility**: Services are intangible. Customers cannot see or touch services before purchase; they experience them.
2. **Customization**: Services are often customized to meet individual customer needs, leading to variability in delivery.
3. **Inventory**: Services cannot be inventoried. They are produced and consumed simultaneously.
4. **Production and Consumption**: These occur simultaneously. The service is created and consumed at the same time.
5. **Promotion Focus**: Marketing efforts emphasize the quality of service, the experience, and the expertise of service providers.
6. **Quality Control**: More challenging due to the variability and human element in service delivery.
7. **Customer Involvement**: High customer interaction and involvement during the service delivery process.
8. **Return Policy**: Services cannot be returned once consumed, but companies may offer guarantees or remedies for unsatisfactory service.

✈️Marketing Strategies:
- **Product Marketing**:
- Emphasize product features and benefits.
- Use detailed specifications and demonstrations.
- Leverage packaging and branding to differentiate products.
- Focus on inventory management and distribution channels.

- **Service Marketing**:
- Highlight the expertise and reliability of service providers.
- Use testimonials and case studies to build trust.
- Emphasize the service experience and customer satisfaction.
- Manage customer relationships and feedback actively.

Both approaches require tailored strategies to address their unique characteristics and ensure successful market positioning and customer satisfaction.

22/05/2024

🤝When managing a team, it's essential to foster a collaborative and productive work environment. Effective communication, clear goal-setting, and regular feedback are crucial components. Here are some best practices, illustrated with examples:

✔️Effective Communication:
Example: In a recent project, our team used a mix of daily stand-up meetings and collaborative tools like Slack and Trello. This approach ensured everyone was on the same page, leading to a successful project completion two weeks ahead of schedule.

✔️Clear Goal-Setting:
Example: At the beginning of each quarter, we set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound). For instance, one goal was to increase our social media engagement by 20% within three months. By breaking down this goal into actionable steps and assigning tasks to specific team members, we not only achieved but exceeded this target by 5%.

✔️Regular Feedback:
Example: We implemented a monthly feedback loop where team members could give and receive constructive feedback. One of our designers used this feedback to refine their approach to user interface design, significantly improving the user experience in our mobile app.

📍By integrating these practices, you can enhance team performance and drive better outcomes.

03/05/2024

📜Certainly! Let's break down the idea of going niche with SEO versus using ads, including how they measure up in terms of and cost-effectiveness.

✔️Going Niche with : This strategy involves focusing on specific, targeted keywords and content to attract a particular audience. It's about optimizing your to rank well in organic (unpaid) engine results.

✔️Here's why it can be effective and cost-efficient:
Long-Term Results: SEO efforts take time to build momentum but can yield sustainable results over the long term. Once you establish authority in a , your website can attract steady traffic without ongoing ad spend.

✔️Cost-Effective: While SEO requires upfront investment in content creation, , and possibly technical improvements, the ongoing cost is typically lower compared to continual spending on paid ads. Once your content ranks well, you can generate without additional expenses.

✔️Example: If you're a boutique specializing in handmade leather bags, focusing on SEO for niche keywords like "handcrafted leather tote bags" or "artisan leather backpacks" can attract highly targeted traffic interested in your unique products.

✔️PPC (Pay-Per-Click) :
PPC involves paying for ads displayed on search engines or other platforms. You pay each time a user clicks on your ad.

✔️Here's how PPC compares:
Immediate Results: PPC ads can generate quick traffic and visibility. Once you set up a campaign, your ads can appear on top of search results almost instantly.
Targeting Options: PPC platforms offer sophisticated targeting options, allowing you to reach specific demographics, locations, or interests.

✔️Cost Considerations: While PPC can drive immediate traffic, it requires ongoing investment. Costs can escalate if not managed effectively, especially in competitive industries where bidding for keywords is high.
Example: If you're launching a new online course, running PPC ads targeting keywords like "online course in photography" or "learn landscape photography" can quickly drive interested users to your website.
Measuring Up:

✔️Effectiveness: Both SEO and PPC can be highly effective, but they serve different purposes. SEO builds sustainable, organic traffic over time, while PPC provides immediate visibility and traffic.
Cost-Effectiveness: In the long run, SEO can be more cost-effective as it can continue to drive traffic without ongoing ad spend. PPC is effective for short-term campaigns or specific promotions but requires continual investment.

✔️In summary, going niche with SEO is about investing in sustainable organic growth by targeting specific audiences, whereas PPC offers immediate visibility and traffic but requires ongoing investment. Both strategies have their place depending on your goals, budget, and timeline.

03/05/2024

Creating a great company culture involves multiple layers that contribute to a positive and thriving work environment. While the specific components may vary, here are eight key layers that are often considered important:

*Values and Beliefs*
Clearly defined core values and beliefs that guide the company's mission and vision. A shared understanding of what the organization stands for and believes in.

*Leadership*
Strong and empathetic leadership that embodies the company's values. Leaders who inspire and empower employees, fostering a positive and inclusive culture.

*Communication*
Open and transparent communication channels that facilitate feedback and dialogue. A culture of active listening where all employees feel heard and valued.

*Employee Engagement*
Programs and initiatives to actively engage and involve employees in the company's mission. Recognition and reward systems that acknowledge and celebrate achievements.

*Team Collaboration*
A collaborative and cooperative team environment that encourages teamwork. Opportunities for employees to work together, share ideas, and contribute to collective goals.

*Innovation and Learning*
A commitment to continuous learning and development. A culture that embraces innovation and encourages employees to think creatively.

*Inclusivity and Diversity*
An inclusive and diverse workplace that values different perspectives and backgrounds. Policies and practices that promote diversity and equal opportunities for all employees.

*Work-Life Balance*
Supportive policies that promote a healthy work-life balance. Flexibility in work arrangements that accommodate individual needs and preferences.

These layers are interconnected and contribute to the overall company culture. Cultivating a positive culture requires a holistic approach, where each layer reinforces and enhances the others. It's important for organizations to continuously assess and adapt their culture to meet the evolving needs and expectations of their workforce.

10/04/2024

تقدم لكم التهاني بمناسبة عيد الفطر المبارك!
عيد سعيد وكل عام وأنتم بخير.

May the blessings of Eid fill your life with joy, peace, and prosperity. 🤲
Eid Mubarak to all of you and your loved ones! 🌙✨

03/04/2024

🎉Alhamdulliah ‼️ Top Voice in Digital Marketing 👨‍💻
🌟 Honored to be Recognized as a Top Digital Marketing Voice on ! 🌟

It's incredibly humbling to be recognized alongside industry leaders and innovators in the digital marketing space.

This recognition further fuels my commitment to continue delivering valuable content, sparking meaningful conversations, and contributing to the ever-evolving landscape of digital marketing.

Thank you to everyone who has supported and engaged with my content along this journey. Let's continue to learn, grow, and inspire one another in the exciting world of digital marketing!

02/04/2024

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