START WITH WHY indicates that the leaders who've had the greatest influence in the world all think, communicate and act, in a similar way -- and it's the opposite of what everyone else does. Simon Sinek explains how leaders can inspire cooperation, trust, and change in a business based on his research. 🙂
The goal of this book is not simply to try to fix the things that aren’t working. Instead, this book is a guide to focus on and amplify the things that do work.
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