Branding and marketing strategies for Purpose-driven small businesses.
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The following words are so overused when it comes to including in a brand personality that they've become totally expected and generic. Customers expect your brand to be friendly, honest and authentic in business.
So change your personality up by using different words to reflect your unique brand voice and make yourself stand out.
What other words could you use for the examples?
Taglines and slogans are often referred to as the same thing. However, both play important but different roles in brand building and marketing.
Swipe to see the differences between them.
Now you know the difference, do you find taglines or slogans more memorable?
Isn't it interesting that the word 'logo', now always thought of as a visual device, actually comes from the Greek for 'word' or 'speech'?
1 message, 3 different voices.
See the difference your language makes to the feel of your communication?
Drop me a DM to see how I can make a difference to how your brand feels.
"Brand voice" is different to "brand tone". And don't get me started on "brand tone of voice". 🙇♀️
Your brand VOICE should be consistent and authentic. Your brand TONE should allow you to flex in different situations and adapt to what channel you're using and who you're talking to.
Voice and tone together will make it easier for people to connect with you, by demonstrating consistency, authenticity and empathy.
Because people empathise with you if they know what to expect, you speak their language and see their perspective, so they feel that you understand them.
Can you tell the difference between voice and tone for brands you follow?
🔥 I think my husband would probably say I have about a million velleities every day, mostly around starting a new hobby or activity. Calligraphy, anyone?
🔥 What's your most common velleity?
🔥 Words are so often an afterthought when building a brand, yet they're sooo important.
🔥 Words are what give that snazzy logo and beautiful colour scheme meaning. They're how we communicate, and how we're remembered.
🔥 But how many times have you struggled to find the right (write 😉) ones when writing about/for your brand?
🔥 How far do you agree?
Here's a quick tip to help your words hit harder.
💕When writing something, your words will pack more of a PUNCH when you remove the passiveness from your words.
💕By removing 'ing' from your verbs you create more urgency and impact, and make your actions feel more engaging.
💕Try it today and see the difference.
💕Can you think of any other quick shortcuts to add impact to your words?
How do you help your audience connect more with each other?
Create opportunities for them to tell stories. To live shared experiences. To share with others. To spark a conversation.
You don't have to be a specifically social brand. Just work on understanding what your audience wants and how you can offer them opportunities to connect with others who feel the same. Make them feel like they belong.
Even the most introverted of us want to feel connection and belonging. How can you use your brand to create conversation opportunities?
There's a difference between 'purpose led organisations', and having/following your brand purpose.
💕'Purpose led organisations' immediately call to mind brands that create change for the greater good of humanity. And there's been a lot of talk, especially in the last couple of years, that 'purpose led organisations' can come across as disingenuous and overly worthy, especially if they aren't fully living and breathing that purpose in everything they do.
💕However, having, and following, a brand purpose is simply a way to give your brand a bigger reason to exist, more than just making money.
💕Think of it like a North Star, that your business can follow to ensure you stay on track. It doesn't have to be overly worthy, or be for the greater good, it just needs to be honest and aspirational. Find your why and stand by it. Tell people about it. Aim for it in everything you do.
💕Because if you appeal to people's beliefs and values, you compete on far more than just price. You form an emotional connection, build loyalty and keep your customers coming back for more.
How many of us are guilty of thinking our logo and consistent colours is what will make us stand out and be remembered? 🙋Or using whatever voice comes to us that day when writing for our brand? 🙋🙋
🌱But verbal identity is just as important as visual identity when it comes to creating standout for your brand. Words are what we use to invoke emotions and inspire action. Well chosen words are powerful, and often difficult to find.
🌱You wouldn't change your brand colours constantly, they're locked and loaded. So why not do the same for your brand voice? Creating consistency in your phrasing, voice and tone will ensure that you present with impact and resonate with the people that matter.
🌱In the words of Maya Angelou, 'people will forget what you said, people will forget what you did, but people will never forget how you made them feel'. Use a consistent voice to make people feel something and make your words, and brand, memorable.
🌱If you need help creating your verbal identity and making a consistent impact on your people then drop me a DM, I'd love to chat. 🥰
Branding isn't about what you say, or how great your logo looks. It's about how you make people feel. So focus on creating positive and consistent experiences that will leave a lasting impression.
This tip works well on social media in particular.
People put so much information in carousels and posts. Sometimes long sentences are needed, but how do you feel when reading one? Overwhelmed? Confused?
Bite sized information is key. Make your content clear and the outtakes snappy with short, considered sentences.
Want to feel like dancing everyday? The secret ingredient: building and implementing a clear brand strategy so you know where you're going and what you're doing.
Who are you? Do you know why people choose you over others? Do you know what you stand for?
⚡️If you can't quickly answer those questions it might be time to have a think about your brand strategy.
⚡️A strong brand strategy creates a clear and compelling brand identity that resonates with your target audience, leading to increased customer loyalty and long-term business growth.
⚡️And remember, your brand is more than just a logo or tagline - it's the entire experience that customers have with your business. If you need help defining yours, I'd love to help.
![Are you struggling to find your brand's story? [Save this 📌]✨Your story is what sets you apart from the competition and ...](https://img4.medioq.com/031/928/160277320319282.jpg)
Are you struggling to find your brand's story? [Save this 📌]
✨Your story is what sets you apart from the competition and makes you relatable to your audience.
✨Here are some tips to help you uncover your brand's story:
1. Start with your why
2. Think about your values
3. Look for defining moments
4. Focus on your audience
5. Use emotion
✨By following these tips, you can create a powerful and memorable brand narrative that resonates with your audience.
An easy 4 step framework to remember for selling your products. Just look HOW many you’ll sell as a result 💯
Small businesses have a secret weapon when it comes to marketing - the ability to create content that truly connects with their customers.
✨Commerce is changing. More and more customers care about where their money goes and the values a brand represents. It’s a game changer for us small business owners.
✨You have a unique story that sets you apart from the rest. Don’t be afraid to share your journey, your inspiration and what makes your brand special. Show the person behind the business and connect with your customers on a deeper level.
✨Remember, customers don’t just buy products - they buy into the people behind the products. So use your platform to showcase your values and let your personality shine through. It’s what makes your brand authentic and will make customers choose you over the competition.
Did you know that the colours you choose for your brand can have a significant impact on the way people perceive and remember your business?
✨Colours can affect our emotions and behavior, which makes it essential to choose the right colours for your brand.
✨By selecting colours that align with your brand's message and values, you can create a memorable and impactful visual identity. For example, blue is often associated with trust and reliability, making it a popular choice for corporate brands. Meanwhile, red can evoke feelings of excitement and urgency, which is why it's often used by companies promoting discounts. And as consumers, our brains have been trained to spot black on yellow meaning sale.
✨So next time you're developing your brand's visual identity, take the time to consider the psychological impact of your colour choices. It can make all the difference in how your brand is perceived and remembered.
It’s always tempting to lower your prices when something’s not selling.
It’s not a quick fix, but spending the time identifying your ideal customer, targeting your content to appeal to them and not undervaluing yourself will definitely pay off in the long run. 👏
Want to improve your customer experience and increase your sales? Think of your website as if it were a physical storefront. What would you do to make it appeal to your customers? How do you make it easy for them to find what they are looking for?
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🔥 Words are so often an afterthought when building a brand, yet they're sooo important. 🔥 Words are what give that snazzy logo and beautiful colour scheme meaning. They're how we communicate, and how we're remembered. 🔥 But how many times have you struggled to find the right (write 😉) ones when writing about/for your brand? 🔥 How far do you agree? #smallbusiness #smallbusinessuk #smallbusinesstips #smallbusinessau #branding #brandingtips #verbalidentity #verbaldesign #brandvoice #brandvoicestrategy #findyourvoice #startup #startupbusiness #copywriter #brandstrategy #brandstrategist
Want to feel like dancing everyday? The secret ingredient: building and implementing a clear brand strategy so you know where you're going and what you're doing. #branding #brandstrategy #brandingtips #marketing #marketingstrategy #marketingtips #smallbiz #smallbusiness #smallbusinesssupport #startups #purposeledbranding
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