17/04/2024
You’re content is failing because you’re expecting it to do too much 👇
Everyone wants their content to get tons of engagement but sometimes we get a bit call to action (CTA) happy and try to make one piece of content do too many things.
Having too many CTAs in one post can actually dilute you message. It’s like a box filled with tasty chocolates, if there’s too much choice you might not know which one to pick first.
So here’s what you should do:
✨ One goal
What are you hoping to achieve with your post? Drive traffic to your website? Reach more people? Once you have a goal in mind create content that will help you do that e.g. if you want to boost your reach then using a relatable meme might be the way to go
✨ One action
What's the MAIN thing you want people to do after seeing your post? Save your post for later? Sign up to your newsletter? Leave a comment? Choose one and make it clear!
✨ Use strong verbs
Don't just say "click here." Use action verbs like "Shop Now," "Learn More," or "Download Today!" These words grab attention and tell viewers exactly what to do.
✨ Make it clear
If your chosen CTA is in your post graphic then make sure it's noticeable and not obscured with other text or graphics. And in your caption, don't add lots of waffle to the sentence with the CTA as it makes it easier for people to see.
Found this post helpful? Make sure to save it for later 😊