RankPast

15/04/2024

Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.

11/04/2024

Backlinks are still important for SEO performance because they are ... Keep Learning > The post Are Backlinks Still Important for SEO in 2024? appeared first on Gotch SEO.

How important are backlinks for SEO performance in 2024? Here's the data-driven answer.

09/04/2024

How do you optimize for Experience from Google’s E-E-A-T guidelines? ... Keep Learning > The post Google E-E-A-T: How to Demonstrate Experience appeared first on Gotch SEO.

Learn exactly how to optimize for the first E (Experience) in Google's E-E-A-T guidelines in 2024.

05/04/2024

Learn where to find pageviews in Google Analytics 4. Discover how to use this data to improve website traffic.

03/04/2024

A URL is a detailed address that directs a web browser to an online resource’s exact location.

02/04/2024

Kick-start your journey into Facebook ads with our tutorial. Packed with visuals & tips for newcomers.

28/03/2024

Inbound marketing attracts customers by offering them relevant content throughout the buying journey.

26/03/2024

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also have overlapping audiences (SEOs and content marketers may track very…Read more ›

Measure your performance and share your wins.

22/03/2024

Technical SEO is the process of optimizing a website for search engines. Read this guide to get started.

20/03/2024

Discover ways to increase engagement and sales through mobile local marketing.

18/03/2024

Review the best cross browser testing tools for diverse needs, emphasizing the importance of broad browser and device coverage, testing modes, real-time capabilities, user-friendly interfaces, and detailed analytics for seamless web experiences.

14/03/2024

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three. This email looks fairly well written, but…Read more ›

There are only 4 ways to get backlinks.

12/03/2024

Explore the top AI statistics of 2024 to learn how AI is evolving and influencing industries.

08/03/2024

Discover the impact of branded search and tips for boosting traffic with branded keywords.

06/03/2024

Learn how to get subscribers on YouTube with our list of tips to help you grow your channel for free.

04/03/2024

Ready to level-up your social media? See how content scheduling can help. Plus 5 easy steps to get started.

01/03/2024

Here’s a 5-minute(ish), beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results. Key data How to get it To get organic traffic data from Google, set up a…Read more ›

Six types of SEO data, infinite ways to grow your business.

27/02/2024

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives. First up—there is precedent for getting a Google manual action for publishing AI…Read more ›

Hitting the big red “publish” button is probably a bad idea.

21/02/2024

We’ve compiled the ultimate guide to video SEO to show you how to optimize your videos for Google.

19/02/2024

An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.

Four Steps to a Better-Performing About Page

15/02/2024

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active.

Enhance your local SEO & boost the visibility of your business in local search results with this guide to Google Business Profile - formerly Google My Business.

12/02/2024

Discover 62 digital marketing tools designed to help you grow, improve performance, and increase efficiency.

08/02/2024

Discover why you should benchmark SEO and 10 key benchmarks to monitor for your website‘s success.

04/12/2020

Sharing one of our keyword research strategies that we use to find question type keywords with search volume.

Step-by-step walkthrough on our blog =>
https://rankpast.com/google-people-also-ask-keyword-research-strategy/

10/03/2020

\\ Do You Even Know What You Look Like Online? \\

When I say "you", I'm referring to your company. And when I ask if you know what you look like, I mean do you know how your company is portrayed in the SERPs (search engine results pages)?

This exercise is taken from a presentation I did at the All Island Entrepreneurial Summit on Vancouver Island a couple years back.

Consider this a type of self-reflection for your business. Before you can begin thinking about all the marketing strategies and tactics that your company needs to be doing, it's a good idea to first understand how your company is portrayed online. After all, when someone sees an ad or mention of your company somewhere, it's highly likely that they google your company name to get more info before making a purchasing decision.

If you've been in business for a while and you've never searched for your company online before, I think you'll be surprised by what you find.

It's never a bad idea to see what others are seeing when they search for your business online.

To start, google your company name (search: company name OR company name + city) and make note of anything that stands out.

You'll want to scroll through at least the first 3 pages.

What you're looking for:
Your site should appear at the top of the SERPs. How does it look? Your site's title tag and meta description – do they include your main keywords and say what you do and make people want to click? Are sitelinks (i.e. links to internal pages shown under your main listing) showing up for your site?

Google My Business page. Does your GMB page show up on the right hand side? How does it look, is it claimed, verified and fully optimized? Is the category accurate? How are your reviews? Are you using every feature to it's full benefit - images, videos, products, services, Q&As, posts etc?

Are any other company's Google Ads triggered by your search? Is a competitor bidding on your brand?
Are there directories that show up with review ratings? How are the ratings? Take note of all the directories that you see listed in the SERPs (Yelp, TripAdvisor, YellowPages, BBB etc), what the rating is and what the description says.
Is all the company info correct on the listings that show up in the SERPs? Company name, address, phone number, website, descriptions etc

News. Is there any news - negative or positive that appears? If it's negative and you've done everything to remedy the situation offline, you can try to push the negative news down. If it's positive, have you shared the piece, pushed it out to your social media channels, reposted it to your site?

When you're scrolling through the SERPs, keep in mind that you're looking for ways to better how your company looks online. Keep an eye out for possible partnerships, backlink opportunities and referral partners.

Once you've gone through the first 3 pages of the search results, go back and start opening each listing (other than your own site) in a separate tab (hold control / command while clicking).

What you're looking for at this stage are ways you can improve each listing.
Is the information correct? Company name, address, phone number, website, description, hours, services etc
Is the page / listing fully optimized?
How are the reviews? Do you have (m)any?

Make a note to correct anything that needs correcting and come back to it.

This is such a simple exercise to do, but it's astounding how many companies have never performed a simple search online for their own company.

You can also do this same exercise for your personal name too!