23/01/2025
Rowan & Martin's Laugh-In debuted on NBC on this day in 1968. ☮️ 📺
57 years ago today, January 22, 1968, Rowan & Martin's Laugh-In (often simply referred to as Laugh-In) premiered. It is an American sketch comedy television program that ran for 140 episodes from January 22, 1968, to March 12, 1973, on the NBC television network, hosted by comedians Dan Rowan and Dick Martin. It originally aired as a one-time special on September 9, 1967, and was such a success that it was brought back as a series, replacing The Man from U.N.C.L.E. on Mondays at 8 pm (ET). It quickly became the most popular television show in the United States.
The title of the show was a play on the 1960s hippie culture "love-ins" or the counterculture "be-ins", terms that were derived from "sit-ins" that were common in protests associated with civil rights and antiwar demonstrations of the time. In 2002, Rowan & Martin's Laugh-In was ranked number 42 on TV Guide's 50 Greatest TV Shows of All Time.
Laugh-In had its roots in the humor of vaudeville and burlesque, but its most direct influences were Olsen and Johnson's comedies (such as the freeform Broadway r***e Hellzapoppin'), the innovative television works of Ernie Kovacs, and the topical satire of That Was The Week That Was. The show was characterized by a rapid-fire series of gags and sketches, many of which were politically charged or contained sexual innuendo. The co-hosts continued the exasperated straight man (Rowan) and "dumb guy" (Martin) act which they had established as nightclub comics. The show featured Gary Owens as the on-screen announcer and permanent cast member Ruth Buzzi; longer-tenured cast members included Judy Carne, Henry Gibson, Goldie Hawn, Arte Johnson, Jo Anne Worley, Alan Sues, Lily Tomlin, Johnny Brown, Dennis Allen and Richard Dawson.
Each episode followed a somewhat similar format, often including recurring sketches. The show started after the intro and a batch of shorts skits that served as cold open with a short dialogue between Rowan and Martin. Shortly afterward, Rowan would intone: "C'mon Dick, let's go to the party, You're all invited!". This live to tape segment comprised all cast members and occasional surprise celebrities dancing before a 1960s "mod" party backdrop, delivering one- and two-line jokes interspersed with a few bars of dance music (later adopted on The Muppet Show, which had a recurring segment that was similar to "The Cocktail Party" with absurd moments from characters). This was similar in format to the "Word Dance" segments of A Thurber Carnival. The show then proceeded through rapid-fire comedy bits, taped segments, and recurring sketches.
At the end of every show, Rowan turned to his co-host and said, "Say good night, Dick", to which Martin replied, "Good night, Dick!". The show then featured cast members' opening panels in a psychedelically painted "joke wall" and telling jokes, After which, the show would continue with one final batch of skits, before drawing to a close. After the applause died, executive producer George Schlatter's solitary clapping continued even as the screen turned blank and the production logo, network chimes, and NBC logo appeared.
Although episodes included most of the above segments, the arrangement of the segments was often interchanged. The show often featured guest stars. Sometimes, the guest had a prominent spot in the program, at other times the guest would pop in for short "quickies" (one- or two-line jokes) interspersed throughout the show – as was done most famously by Richard Nixon, when running for president.
The writers for Laugh-In were: George Schlatter, Larry Hovis (pilot only), Digby Wolfe, Paul W. Keyes, Hugh Wedlock, Jr. and Allan Manings, Chris Bearde (credited as Chris Beard), Phil Hahn and Jack Hanrahan, Coslough Johnson (Arte Johnson's twin brother), Marc London and David Panich, Dave Cox, Jim Carlson, Jack Mendelsohn and Jim Mulligan, Lorne Michaels and Hart Pomerantz, Jack Douglas, Jeremy Lloyd, John Carsey, Dennis Gren, Gene Farmer, John Rappaport and Stephen Spears, Jim Abell and Chet Dowling, Barry Took, E. Jack Kaplan, Larry Siegel, Jack S. Margolis, Don Reo and Allan Katz, Richard Goren (also credited as Rowby Greeber and Rowby Goren), Winston Moss, Gene Perret and Bill Richmond, Jack Wohl, Bob Howard and Bob DeVinney. Script supervisors for Laugh-In included Digby Wolfe (comedy consultant, season 1), Phil Hahn and Jack Hanrahan (season 2), Allan Manings (season 3), Marc London and David Panich (seasons 3–6), and Jim Mulligan.
In 1977, Schlatter and NBC briefly revived the property as a series of specials – titled simply Laugh-In – with a new cast. The standout was a then-unknown Robin Williams, whose starring role on ABC's Mork & Mindy one year later prompted NBC to rerun the specials as a summer series in 1979. Also featured were Wayland Flowers and Madame (as well as his other puppet, "Jiffy"), former child evangelist Marjoe Gortner, former Barney Miller actress June Gable, Good Times actor Ben Powers and Bill Rafferty of Real People. Rowan and Martin, who owned part of the Laugh-In franchise, were not involved in this project. They sued Schlatter for using the format without their permission, and won a judgment of $4.6 million in 1980.
In 2019, Netflix produced a special tribute to the original series entitled, Still Laugh-In: The Stars Celebrate. Tomlin, Buzzi and Worley appeared in the special.
