Content Marketing Agency

28/06/2022

Content marketing # Neil Patel quote

21/06/2022

Search Engine Optimization (SEO)
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include:

On page SEO: This type of SEO focuses on all of the content that exists "on the page" when looking at a website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.

Off page SEO: This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website. "What activity not on my own website could affect my ranking?" You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative "authority" of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.
Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website's loading speed — an important ranking factor in the eyes of search engines like Google.

16/06/2022

Digital marketing is defined as the use of digital channels to promote a product or service. The goal of this approach is to connect with customers online - the place where they spend the most time seeking information or entertainment.

Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as are email marketing and blogging. Together, the promotional content on these various platforms forms a cohesive online marketing strategy. Whether you are focusing on event marketing or creating an email subscriber list, digital marketing is an essential facet.

Benefits of digital marketing

Every company - from large international organizations to independent brick-and-mortar stores - can gain from advertising themselves online. Here are some of the ways digital marketing can benefit your business:

Building brand awareness by putting your stamp on the web

Engaging prospective customers and generating leads

Deepening customer relationships and building a loyal customer base

Guiding customers through the marketing funnel, from the first touchpoint to the sale

06/06/2022

The essentials of a successful social media marketing strategy
A successful social media marketing strategy will look different for every business, but here are the things they will all have in common:

Knowledge of your audience: What platforms they use, when they go on them and why, what content they like, who else they’re following, and more.
Brand identity: What is the message you want to convey to your audience? How do you want them to feel when viewing your content?
Content strategy: While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.
Analytics: Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
Regular activity: Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.
Inbound approach: Don’t use social media to pitch your business. Focus on adding value through useful and interesting content and building up those around you. This, in turn, will organically promote your business and others will promote it for you.
social media marketing - 70/20/10 rule

02/06/2022

Social media marketing statistics

With regard to the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:

The average US adult spends 2.25 hours on social media every day.
Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
Facebook users click on 12 Facebook ads on average every month.
81% of people use Instagram to research products and services.
Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
4 out of 5 people on LinkedIn drive business decisions.
46% of TikTok users engage in the app without any other distractions.
social media marketing statistics

31/05/2022

Want to connect more with your target audience?

Wondering how to deliver relevant social media content consistently?

Planning your social media content delivery keeps your marketing on message, making it more likely that you’ll reach your business goals.

In this blog, you’ll discover how to create a social media marketing content plan for your business.
#1: Understand How Your Ideal Customer Moves From Awareness to Conversion.
#2: Decide Why You’ll Use Social Media for Business, and Identify KPIs.
#3: Choose the Right Social Network to Engage Your Audience
#4: Research Content Topics.
#5: Plan Your Content Calendar.
#6: Build Trust Through Consistent Engagement.
#7: Measure Progress and Adjust Course.

For Detail reading click this link;
https://www.socialmediaexaminer.com/how-to-create-social-media-marketing-content-plan-in-7-steps/

29/05/2022

Content Marketing vs Digital Marketing

Content marketing is a strategy that uses valuable information to attract fans and develop brands. Digital marketing is a broad term that covers all of the ways you can advertise products using the internet.

25/05/2022

Attitude always matters

23/05/2022

What Are The Different Types Of Content Marketing?

There are many different types of content marketing, including:

Blogging
Video
Podcasting
Infographics
Email
Visual content
Ebooks
Lead magnets
Whitepapers
Slideshare presentations
Quizzes/tools
Checklists
Courses
Webinars
Slide decks
Free apps
Social media posts

19/05/2022

What is content marketing?

Content marketing is a type of marketing strategy that involves creating and distributing valuable, relevant, and engaging content in order to attract a targeted audience and encourage them to buy.

This form of marketing doesn’t explicitly promote a brand but, instead, stimulates consumer interest in its product or service. The idea is that the more value you offer consumers in the form of expert knowledge, the more you’ll entice them to purchase your product.

15/05/2022