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For The Culture Mag For The Culture is a space for creative freedom through fashion, music, art, and culture.

Karun talks about how the album distinguishes itself from his previous works. “Qh is different because of the music prod...
15/12/2021

Karun talks about how the album distinguishes itself from his previous works. “Qh is different because of the music producers it has.” He further adds, “I have rapped less, sung more, and composed more melodies.”

Encompassing a homely soundscape so unheard of in this day and age that blends in while standing out with multiple languages employed to translate chewed-out emotions Karun so intensely feels, this album will successfully rip your heart out only to patch it back up.

Tap the link in bio to explore more.

Photography by
Videography by
Art Direction by ,
Design by
Written by .priyall
Creative Direction by ,

Talking about ‘Qabool Hai’ Karun enunciates, “This album is a piece of me. He additionally says, “Don’t try to find ‘Kar...
15/12/2021

Talking about ‘Qabool Hai’ Karun enunciates, “This album is a piece of me. He additionally says, “Don’t try to find ‘Karun’ in ‘Qabool Hai’, he’s all over the place. I’m leaking in ‘Qabool Hai.’”

Hit up the link in the bio to delve deeper into Karun’s world.

Photography by
Videography by
Art Direction by ,
Design by
Written by .priyall
Creative Direction by ,

If you have followed the 2021 F1 season, you know what a joyride the last race of the season was expected to be. Max Ver...
14/12/2021

If you have followed the 2021 F1 season, you know what a joyride the last race of the season was expected to be. Max Verstappen is now a world champion which he wouldn't have been if it wasn't for Latifi crashing out, leading to a safety car being deployed. The race was full of emotions, drama and protests too.

Ever since the first lap, the (ma)FIA came into play but I’m sure Max fans didn't mind them at the end of the race. On the very first lap, Lewis cut through the chicane and wasn't made to give the position back when the same was the case in Saudi Arabia and Max was penalised. Through this move, he gained about more than 1 second on Max but when the FIA ruled in favour of Lewis, everyone was fuming.

The race was Lewis’ the moment he took over Sergio Perez. Mercedes did have a dominant car, even when Lewis was on Medium tyres and Max on softs. They had a competitive car, one which they could have won in. Max had relatively new tires and was catching on well, but not nearly as quick enough as he needed to win the World Driving Championship.

Latifi’s car crash came as a very doubtful situation since it happened in the last 8 laps of the race. Red Bull capitalised on this opportunity in the hope of there being at least one racing lap and changing max to soft tyres. Played out really well for them at the end since they won the race and Max won the championship.

The drama didn't stop there since FIA allowed only 4 of the lapped cars to overtake the safety car and not all of them. Did this influence the race decision, we don’t know, but certainly looked so for Mercedes. Mercedes was furious, as they would be, their championship got stolen right from under their nose, but only because of Max's sheer talent and a bit of luck for Red Bull.

Mercedes gave in two protests to the FIA, both of which got rejected by the stewards. They have already expressed intention to appeal and they have 4 days to file a case under the court of arbitration of sports. The championship has been nothing but a roller coaster, even more so after the season has ended.

Ever wondered why you’re still fawning over the simple black and white Cred billboard that you saw while you were drivin...
13/12/2021

Ever wondered why you’re still fawning over the simple black and white Cred billboard that you saw while you were driving? Or why you have the words “Download Cred” imprinted in your brain?

Tap the link in bio to find out how Cred has a permanent place in the hall of fame when it comes to marketing their app.

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11/12/2021

"This album is a piece of me." -

Coming soon. 👀

'Qabool Hai' CDs exclusively available at

From drivers crashing into each other to penalties flowing out like confetti, from championship contenders entering the ...
09/12/2021

From drivers crashing into each other to penalties flowing out like confetti, from championship contenders entering the last race of the season at equal points to crazy fights between team bosses. The F1 2021 season has been historic, engaging, and the boss of all seasons.

Tap the link to read more about how the season was for , an average F1 watcher.

Almost a year down the line - a year encompassing dynamic changes, learning and even un-learning - after exploring, unde...
12/11/2021

Almost a year down the line - a year encompassing dynamic changes, learning and even un-learning - after exploring, understanding and finding our unique voice, we’d like to present to you FTC Mag's Cards Against Culture.

Through this, FTC Mag attempts to target social issues that swim around in our mainstream culture in a way that slightly offends but majorly makes them a bit more digestible. It's no "have fun while you learn" bu****it but an extension of our pillar of being a magnifying glass on culture, using dark humor as our weapon. So, draw the Cards against Culture and witness hell break loose as your friends try their best to out-funny each other. This time, against the culture!

Technology is everywhere and despite what boomers say, it has made our lives a lot better... or has it? What is the real...
26/10/2021

Technology is everywhere and despite what boomers say, it has made our lives a lot better... or has it? What is the real cost of a smartphone?

Read the article in our bio to find out. (spoiler: it is more expensive than your soul)

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’ EP 'Is It Time To Eat The Rich Yet?' is out today! The EP draws on a popular anti-capitalist sentiment. It is fueled b...
22/10/2021

’ EP 'Is It Time To Eat The Rich Yet?' is out today!
The EP draws on a popular anti-capitalist sentiment. It is fueled by the economic uncertainty of the past year, and the growing income inequality that becomes more and more apparent each passing day.

Tap the link in our bio to know more about the alt-pop band and the EP.

 

What is Love? Well, Love is different things to different people, and to different times. It is a feeling that does not ...
21/10/2021

What is Love? Well, Love is different things to different people, and to different times. It is a feeling that does not exist in a vacuum but has biological, social, and historical dependencies.

Tap the link in the bio to fall into a brief exploration of love through myths, theories, psychology, and even politics.

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The whole world thought would be a one-hit-wonder when we couldn’t run away (though, who really wanted to?) from his le...
29/09/2021

The whole world thought would be a one-hit-wonder when we couldn’t run away (though, who really wanted to?) from his legendary Old Town Road remix. Spoiler Alert: any of us who assumed that was far beyond wrong. Ever since Nas has not just grown exponentially as a musician but has also been successful in imbuing political messages in his ‘controversial’ creative choices while bringing the spotlight to him and his work. Whether it is his Satan Shoes or the infamous pregnancy photoshoot, they are always more than just publicity stunts, contrary to popular opinion which complements the music he puts out.

Hit the link in bio to read more.

Written by: .wahie &
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From logomania, limited-edition watches and tradition-subverting collections to much-anticipated sneaker alliances and A...
26/09/2021

From logomania, limited-edition watches and tradition-subverting collections to much-anticipated sneaker alliances and A/W 2021 drops, here is a round-up of the launches of the week.

Tap the link in the bio to view more weekly launches.

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Lose yourself in the whimsical world of New Delhi-based visual artist . Imdad’s photography seeks out beauty in the mun...
25/09/2021

Lose yourself in the whimsical world of New Delhi-based visual artist . Imdad’s photography seeks out beauty in the mundane.

Swipe right to read more.

is reimagining traditional codes of power-dressing through their beautifully designed pieces. From corsets to sweatshir...
22/09/2021

is reimagining traditional codes of power-dressing through their beautifully designed pieces. From corsets to sweatshirts, everything the label creates is an expression of its founder and creative director . By focusing on creating capsule collections that center on a particular theme, the brand is carving out a unique space for itself within the plethora of homegrown businesses that flock to Instagram,

In honor of ‘s sophomore collection, Love & Other Lies, that dropped earlier this week, we chat to about her inspiration behind the brand and her own unique take on luxury.

Tap the link in the bio to read more about the politics of power dressing, modern love, and how it all comes together in Love & Other Lies.

Written By: .aftab

Afghan women are using their online presence all over the world to stage a protest, with their traditional clothes & age...
21/09/2021

Afghan women are using their online presence all over the world to stage a protest, with their traditional clothes & agency at the center of it.

Swipe to read more 👉

: Animated series that have been on our binge list. Send us your recos 🤝
21/09/2021

: Animated series that have been on our binge list.

Send us your recos 🤝

perfectly captured Basquiat's aesthetics in its latest collection but there is more to the artist than just that. An ar...
17/09/2021

perfectly captured Basquiat's aesthetics in its latest collection but there is more to the artist than just that. An artist as politically relevant as Basquiat demands an adaptation that captures more than just his signature motifs.

Tap the link in bio to read and have a look at the Converse x Basquiat collection and find out what is often lost in such translations.

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Rupi Kaur’s own Amazon special Rupi Kaur Live was released in the United States a week ago and will likely be available ...
17/09/2021

Rupi Kaur’s own Amazon special Rupi Kaur Live was released in the United States a week ago and will likely be available for Indian viewers soon. The internet goes crazy over its love-hate relationship with her every time she releases something new, it is necessary to have a serious discussion about her work.

It will be wrong to dismiss Rupi Kaur's poems just because she uses the 'Enter' key more than any other. Her poetry, however prosaic, captures the zeitgeist of our age better than most of the great poets. In fact, she is the very embodiment of it. She is loved by many but a figure as prominent as her is bound to have haters too. There are people who think she is sh*tposting her entire career.

Read our article to find out how such a varied response is even possible.

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Like most events, The Met Gala was a bit different this time around. With a smaller guest list and lacking the usual gra...
15/09/2021

Like most events, The Met Gala was a bit different this time around. With a smaller guest list and lacking the usual grandeur that ensues on the first Monday of May, it seemed like it would be near impossible to make the event memorable. This is where collaborations came in handy.

To celebrate the first Met Gala since 2019, the Metropolitan Museum of Art teamed up with Vogue and Instagram to launch special-edition capsule collections that would be exclusive to the Museum. The designers involved in creating these limited edition pieces are a fashion dream team of young and emerging Americans.

Head to the link in bio to discover this very American appeal of merch and why these partnerships work perfectly with the theme for the upcoming Met Gala.

Written by: .aftab

: Homegrown music artists that have been on loop for us. Tell us yours in the comments!
14/09/2021

: Homegrown music artists that have been on loop for us. Tell us yours in the comments!

: With the rise in hype culture, sneaker terminologies have become part of our cultural lingo. We delve deeper into the...
13/09/2021

: With the rise in hype culture, sneaker terminologies have become part of our cultural lingo. We delve deeper into the most commonly used terms in the sneaker community and try to bust some myths along the way.

Tap the link in the bio to read more.

`Homegrown conscious fashion label, has joined hands with 25-year-old self-taught visual artist, for their first artis...
01/09/2021

`Homegrown conscious fashion label, has joined hands with 25-year-old self-taught visual artist, for their first artist collaboration, titled 'Love & Evolve'.’This t-shirt gives the familiar Darwinian narrative of evolution but then turns it on its head delightfully, as the final stage of evolution becomes a kiss between lovers. Speaking of the drop, Abhilash said, “My illustration ‘Love and Evolve’ was inspired by the wonderment of how love can unite people from different places and backgrounds together -  the coming together of two humans sharing a feeling, a kiss, and their knowledge as individuals.”

This ties in beautifully with IMWIP’s philosophy that you can be both a masterpiece and a work-in-progress at the same time. The label’s gender-neutral offerings are sometimes cheeky and always wearable, standing the test of time.

Abhilash hails from Bhilai, Chhattisgarh, and says that he enjoys working with clothing as it makes for a beautiful canvas. Its myriad textures and movements fascinate him, which he likes to explore through his art.

; With a new era for smartphones dawning through designs of foldable display screens, we take a look at some previousl...
31/08/2021

; With a new era for smartphones dawning through designs of foldable display screens, we take a look at some previously released foldable phones and what the future holds for this dynamic tech. Hit up the link in the bio.

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The pieces we wear and love today have a rich history that can be traced to decades past. Even as we grapple with the ne...
30/08/2021

The pieces we wear and love today have a rich history that can be traced to decades past.

Even as we grapple with the negative impact of having 52 seasons in a fashion year, the rise and fall of particular styles are inevitable. What's considered in style undergoes change at a dizzying speed, and we admit, keeping up with it all can be exhausting. Whether you follow trends or actively steer clear of them, turning to fashion through the decades can be insightful.

So take a moment to sit back and explore six decades of fashion with us. Link in bio.

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: Street art and graffiti send an important message, and more often than not, are even responsible for turning certain ...
27/08/2021

: Street art and graffiti send an important message, and more often than not, are even responsible for turning certain areas that may have been dilapidated into spaces with cultural heritage and aesthetic visuals. Especially with Banksy’s Great British Spraycation along the east coast of England, read on to know more as we explore the world of street art, one mural at a time.

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In May this year, we witnessed a brilliant moment in hip-hop where Arivu and Dhee shook the global stage with a fusion o...
26/08/2021

In May this year, we witnessed a brilliant moment in hip-hop where Arivu and Dhee shook the global stage with a fusion of hip-hop and pop to serve Arivu’s story in the limelight. Currently standing at over thirty-one crore views, 'Enjoy Enjaami' is proof that Tamil hip-hop is here in a big, authentic way of its own and here to stay. The warm reception of this single is not just a celebration of Arivu’s story but also, the lives of people, oppressed and ostracised, kept away from the very lands they nurtured.

Tap the link in the bio to explore how artists such as , .vincent.de.paul, , and many others are proudly asserting their identities that directly reflect in their craft.

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If you’ve been on the internet over the past few years, there’s a good chance you’ve come across a sh*tpost, or even shi...
22/08/2021

If you’ve been on the internet over the past few years, there’s a good chance you’ve come across a sh*tpost, or even sh*tposted yourself. From intentionally derailing discussions to weaponising irony, the applications of the sh*tpost are many. Over the years, the attempt to invoke humor has become somewhat intrinsic to the sh*tpost, even if the only one who is amused is the person posting it.

The sh*tpost resists the temptation to self-censor. It is spontaneous, and in that regard, it is the opposite of the curated Instagram post. That’s the beauty of sh*tposts- they can be whatever you want them to be.

Head to the link in bio to read our take on how sh*tposting can be a powerful antidote to the pressures we feel online.

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just broke new ground with his momentous win with the Sacramento Kings against the Boston Celtics! Hailing from a small...
19/08/2021

just broke new ground with his momentous win with the Sacramento Kings against the Boston Celtics! Hailing from a small town in Punjab, the 20-year-old, forward player just etched his name in history as Sacramento Kings bagged the NBA 2021 Summer League title. Swipe to read more 👉

The work of dives deep into the sustainable textile, popularized by Mahatma Gandhi, and re-interpreting its nuances by ...
19/08/2021

The work of dives deep into the sustainable textile, popularized by Mahatma Gandhi, and re-interpreting its nuances by weaving it into disparate forms. Swipe to know more 👉

and have reunited once again to give the '80s silhouette a revamp. Swipe to read more.
18/08/2021

and have reunited once again to give the '80s silhouette a revamp. Swipe to read more.

Supreme has let the world in on its Fall/Winter ‘21 collection and boy does it live up to the streetwear phenomenon’s le...
17/08/2021

Supreme has let the world in on its Fall/Winter ‘21 collection and boy does it live up to the streetwear phenomenon’s legacy.

Swipe right to read more 👉🏻

We’re looking for social media interns at FTC. Send across your resumes at somyaagarwal@ftcftcftc.com✨
17/08/2021

We’re looking for social media interns at FTC. Send across your resumes at [email protected]✨

Most labels start with a mood board but Margn ventured into the fashion industry with the idea of destructing not just s...
16/08/2021

Most labels start with a mood board but Margn ventured into the fashion industry with the idea of destructing not just silhouettes and garment forms but also societal hierarchies.

Swipe right to read more 👉🏻

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