14/07/2020
Are you struggling to get people through the door? If yes, top up your coffee cup, now is the time for a quick read! ☕
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Let’s begin with an easy example of a local business 📍. Assume that you are running a salon. Knowing that your business is local, your reach is limited to a certain number of people. But that’s okay! Your core concentration should be to drive those 10,000 people around your radius to buy your product or service.
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Let’s jump to a quick 3 point strategy on how you can build your loyalty and grab your customers:-
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💁 Focus on user-generated content: Incentivize your followers and existing salon customers to take selfies or your salon’s pictures and post about your brand on their own social accounts. In return, you could offer them small discounts or redeemable coupons for future use.
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👫 Focus on building relationships: Build relationships with those who could be your potential customers by means of good conversations. Use your simple how-to-make-friends method and nail it. Then offer them a deal they can’t resist.
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👨👩👦 Join communities: Subscribe yourself and be a part of the community by joining social groups such as those on Facebook. It could be social groups, gym groups, etc. Interact with people, post ads, or offers once in a while and find those with similar interests towards your salon.
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🙌 And with this, we slurp the last sip of our coffee. The next one’s on you!
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📲 If you need any help creating a strategy that is catered to your business, drop us a message and we will schedule a chat!
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