SGTV

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03/01/2024

https://SGTV.com

Optimize your account to rank in LinkedIn's search engine

☑️ You can't get away from optimizing everything these days.
☑️ It seems that you spend more and more time making your pages, social accounts, and even YouTube channel optimized for internal searches.
☑️ LinkedIn is no different in that you have to optimize your account and content for the best results.
☑️ Everything in today's world is based upon an algorithm.
☑️ It's our job to make sure our profiles and pages show up when a person searches for them.
☑️ If it's not your profile, then someone else is getting all the traffic.










02/01/2024

https://SGTV.com

Don’t let product descriptions drain your time

☑️ If you operate an online store, then you need product descriptions.
☑️ Every product that you sell must have a unique description.
☑️ It’s never a good idea to use descriptions provided by who you’re buying the products from. Why?
☑️ Google will see it as duplicate content, and your site will be penalized.
☑️ The most likely scenario is that the page won’t rank for the keywords you’re aiming for.
☑️ If that’s the case, then you’re missing out on a huge opportunity to receive free traffic.
☑️ Your business can’t survive, and it won’t thrive if your site is full of duplicate text.










29/12/2023

https://SGTV.com

Mobile devices take longer to load large images

☑️ The real concern is less about desktop users, but those who are on mobile devices.
☑️ A person using a desktop probably has a fast connection.
☑️ Those people using a mobile phone, on the other hand, will more than likely have a slower connection.
☑️ They will hit the back button if your page doesn't load quickly enough.
☑️ If that happens, then Google will see it and think your site is of low quality.
☑️ You may have great content, but that's not the way Google will see it.
☑️ They know if people are quickly leaving your site and you want to do anything in your power to make sure users stay as long as possible.










28/12/2023

https://SGTV.com

View your content through the eyes of a follower

☑️ Try to think of yourself as someone who is following your account.
☑️ What types of content would you like to see?
☑️ What would you be most likely to share with others?
☑️ It's when you answer these vital questions that you begin to understand the needs of your followers.
☑️ Your job is to meet those needs, and success is right around the corner when you do.
☑️ There is no way to go viral on LinkedIn or any other platform without meeting the needs of the user.
☑️ The difference between LinkedIn and Facebook is that you're not trying to meet the entertainment needs of others.
☑️ It's strictly business here, and anything short of that won't yield the type of results that you're after.










27/12/2023

https://SGTV.com

Zero in on a social networking site

☑️ Instagram right now is hot, and many businesses are focusing on it.
☑️ You may find that Facebook or another social platform works best for your business.
☑️ It’s a good idea to make one platform your primary focus and to spend most of your energy with it.
☑️ That’s not to say your social media manager shouldn’t post to all the platforms.
☑️ They should, but the vast majority of their time should be focused on one platform with the intent of increasing your exposure.
☑️ It’s a challenging task, and it takes someone with quite a bit of discipline and focus to pull it off.










26/12/2023

https://SGTV.com

Why do you care about the size of your images?

☑️ Images that are too big take too long to load.
☑️ That's it in a nutshell.
☑️ Your site will load slowly because of the images.
☑️ Google cares about how fast your site loads and slow pages won't rank very well.
☑️ This is one of those things that may be holding your site back without you ever knowing about it.
☑️ Another reason why you should care is because of the amount of bandwidth your site uses.
☑️ Bandwidth usage today is far less of a concern than what it once was.
☑️ The reason for that is that bandwidth is now much cheaper than it used to be.
☑️ Though, if you have a high traffic site, not optimizing your images will cost you quite a bit of money in overage charges.










22/12/2023

https://SGTV.com

Video is where the money is

☑️ The addition of video will do more than help your posts get more viral traffic.
☑️ It will also help you increase your profitability on LinkedIn.
☑️ Profit matters no matter if you're spending money on advertising or not.
☑️ Is there really profit on social media if you don't invest advertising money?
☑️ Well, the short answer to that question is yes.
☑️ Time is money, and you have to invest it if you're going the free route.
☑️ You want to receive the highest profits possible, no matter if you're investing with your time or money.
☑️ A massive mistake people make is under valuing their time.
☑️ You'll never get ahead in life if you value your time less than you do money.










21/12/2023

https://SGTV.com

Don’t hire someone who claims to be an expert at all social media

☑️ You probably don’t spend all of your waking hours on Facebook.
☑️ The perfect social media manager for Facebook does.
☑️ The world of social media is vast, and it includes, Twitter, Tumblr, Pinterest, and Facebook.
☑️ Along with all of those social networking sites, there are other places like Reddit.
☑️ A person can’t be an expert at Facebook and Twitter.
☑️ Why not? Well, no rule says someone can’t be good at both.
☑️ But, usually, someone is good at one social platform and mediocre at best on the others.
☑️ That’s because people tend to use the platform that appeals to them the most.
☑️ A social media manager probably spends all of their free time hanging out on the same platform they work all day with.










20/12/2023

https://SGTV.com

Does Image Size Matter In SEO?

☑️ There are free options to do this online, or you can use Photoshop to crunch the size of your images.
☑️ You want your images to be as lightweight as possible without suffering any quality loss.
☑️ It sounds like an impossible task, but it isn't.
☑️ There's plenty of software on the market today that can do this for you.
☑️ It's just a matter of a few clicks, and the entire process is done.
☑️ You should optimize every single image to make sure that they are as small as can be made.










19/12/2023

https://SGTV.com

Take advantage of rich media

☑️ You've heard the term rich media being tossed around like a hot potato. What does it mean?
☑️ Rich media is a term that often refers to pictures, videos, or graphics.
☑️ The most common form of rich media is videos.
☑️ Though, a close second runner up is pictures.
☑️ You can't have social media without either pictures or videos.
☑️ People become bored quickly, reading only text.
☑️ That's why you see the most popular posts on social media either have a picture or a video in them.
☑️ Rarely does an all-text post go viral in today's high bandwidth online world.










18/12/2023

https://SGTV.com

Anything involving social media can be outsourced

☑️ Social media is a big waste of time.
☑️ The results don’t justify spending the amount of time it takes to get noticed on social media.
☑️ Your time is far too valuable to spend liking cat pictures and responding to every message you receive.
☑️ Now you can probably see where all of this is heading.
☑️ You don’t need to sit at the computer and read every message your customers send.
☑️ This is an excellent task to outsource.
☑️ You do want to make sure that whoever you outsource the task to is familiar with the platform you’re trying to conquer.










15/12/2023

https://SGTV.com

If their site gets penalized, your site may as well

☑️ Some sellers could care less about the number of links they sell on their sites.
☑️ It's not surprising in the least that every link on a page has been sold to someone.
☑️ What happens if a website or a whole network of sites end up getting penalized by Google?
☑️ Your site could be harmed as well.
☑️ You don't want to risk your site being penalized because of one stupid thing.
☑️ Paying for links is the easy way out, and it will have a devastating impact on your ability to earn money if Google catches on.
☑️ If you're thinking about buying links, stop dead in your tracks and get to work on building quality content people will link to.










14/12/2023

https://SGTV.com

Get to know people by their name

☑️ Don't make the mistake of knowing them by their handle or nickname.
☑️ You need to remember both their first and last names.
☑️ Refer to them as their name when you're dealing with them.
☑️ Also, don't be afraid to set up a business lunch with the people you meet on LinkedIn.
☑️ Do your best to get to know them as personally as possible.
☑️ Business is a very personal sport, and you need to take away the anonymity of the internet.
☑️ See people as living creatures, and you will begin to treat them as such.
☑️ It's a small hack in the world of business that will have enormous consequences down the line for your financial future.
☑️ If you can deal with people on a personal level, it'll give you the upper hand because that's how humans like to be treated.
☑️ It's when you act like people are a number that they forget you and your business.










13/12/2023

https://SGTV.com

Past performance is indicative of future results

☑️ Don’t hesitate to ask whoever you’ll outsource your SEO work to show you what they’ve done in the past.
☑️ They should provide you with sites and keywords that they rank for. If you’re shelling out big bucks, it might be a good idea to also talk to a few of their past clients.
☑️ You have that right, and you should be suspicious if the SEO expert has any problems with you being so.
☑️ This is one of those areas where a person must prove themselves worthy of your business.
☑️ You can’t accept on blind faith that someone will do what they claim.
☑️ The internet is full of rip off artists who are looking to make a fast buck off of their next victim.










12/12/2023

https://SGTV.com

Private blog networks or PBNs are the worst

☑️ So, you just found a seller on a black hat forum who has tons of links for sale.
☑️ They have all kinds of blogs in almost every niche you can think of.
☑️ The person has what they call a private blog network and will sell you links if the price is right.
☑️ First off, the person doesn't have a private blog network.
☑️ It can't be private if he's selling the links to you.
☑️ It's only private if no one knows about it.
☑️ Does that make sense? These networks of sites tend to be very low quality.
☑️ The link you receive will more than likely be on a blog with questionable content.
☑️ The blog itself may contain spun content or is written by people who aren't native English speakers.
☑️ Your link on a low-quality site will have little benefit, and it could end up hurting you in the long run.










11/12/2023

https://SGTV.com

It's all about building relationships

☑️ You can't think of a site like LinkedIn and see it only as a numbers game.
☑️ You must build individual relationships to get the most out of this social networking site.
☑️ Anything short of that and you're missing the point.
☑️ People do business with other people, and you need to know as many of them as possible.
☑️ The success or failure of someone often lies in who they know.
☑️ If you don't know the right people, you're never going to succeed in life.
☑️ LinkedIn allows you to know the right people.
☑️ You can connect with them right on the platform and set up business deals locally or on the internet.










08/12/2023

https://SGTV.com

Don’t worry if they are from another country

☑️ The immediate reaction many have to hiring someone from another country to do local SEO is that they’re not going to know what to rank your site for.
☑️ A person who is an expert at local SEO will do all the research required to know not only the businesses in your area but all the jargon used as well.
☑️ It’s a good idea to make sure they’re aware of any slang that is associated with your business.
☑️ But, generally speaking, someone who is an expert at ranking local business sites will do enough research to know what you should be ranking for.
☑️ They will do that by analysing what your competitors rank for and then make changes so that your site competes for those keywords as well.










07/12/2023

https://SGTV.com

Why Paying For Backlinks Can Penalize Your Site

☑️ Many website owners fall into the trap of buying links from other people.
☑️ This is dangerous for many reasons, but the most important reason of all is that it's against Google's rules.
☑️ If you are caught doing anything to manipulate their results unjustly, your site will be penalized.
☑️ How will Google find out if you buy links?
☑️ Honestly, it's entirely possible that Google will never find out.
☑️ That's a risk you take.
☑️ Google is always on the lookout for anything that looks suspicious.
☑️ Every hour of the day, Google is crawling the web and indexing everything.
☑️ It's difficult to keep anything from a company that has so many resources.










06/12/2023

https://SGTV.com

Work hard at developing relationships with people on the platform

☑️ Follower counts don't matter. Not at all.
☑️ How many of you are shocked to read those last two sentences?
☑️ If you're shocked by them, then you have an old school mentality when it comes to social media.
☑️ Back in the day, people only cared about the number of followers you had.
☑️ The number of followers must have meant that you were doing something right.
☑️ The truth is, the number of people who follow your count is meaningless.
☑️It means nothing at all to have thousands of followers if they don't propel you in some way.










05/12/2023

https://SGTV.com

Target customers in your hometown by outsourcing local SEO

☑️ You may have a product or service that is geared only towards those who are in your local area.
☑️ How do you get the word out about your business?
☑️ It can be a confusing mess trying to rank in Google for local keywords.
☑️ You don’t have the time to learn how to do all that.
☑️ You run a business, and it needs all the TLC you can give it.
☑️ This is where a local SEO specialist comes in real handy.
☑️ They will get your site to rank for local keywords, and that should drive customers to your business.
☑️ It doesn’t matter where the person lives that does the local SEO for you.
☑️ They can be from around the world or someone where you live.
☑️ Though, you may find that someone living in a different location will work for less money.










04/12/2023

https://SGTV.com

Finding the right people can make all the difference

☑️ Tech is one of those things that doesn’t require you to be in one part of the world.
☑️ The person who keeps an eye on the security of your server doesn’t need to live in Silicon Valley.
☑️ If anything, it’s best to hire someone who lives in a developing country.
☑️ They will work for a cheaper rate.
☑️ You will also be able to hire them to do more things since they work for less.
☑️ Security when it comes to the internet knows no language or region.
☑️ A person in Pakistan can protect your server and update your scripts just as well as someone in California.
☑️ The only difference you’ll notice is how much money you have left in your wallet when hiring someone from a different country.

04/12/2023

https://SGTV.com

Don't expect a massive bump from resource

☑️ It may take the links awhile to have any impact on your rankings.
☑️ Don't be surprised if the links have no impact on your rankings at all.
☑️ It all goes back to the authority of the domain and the page itself.
☑️ Google ranks domains and pages both, and the link may not be worth much to them.
☑️ Though, it might bring you a little bit of traffic if many people visit the resource page.
☑️ Getting links on resource pages should only be one of the many things you do as a form of outreach to get links into your site.
☑️A varied approach is always best when it comes to diversifying your backlink profile.










01/12/2023

https://SGTV.com

Not all content is worthy of being sponsored

☑️ Content production is a lot like music in the sense that not every song is a hit.
☑️ You need to have a firm grip on reality to understand that some of your content is a flop.
☑️ Also, sometimes, the content you post isn't worthy of promotion.
☑️ Save your money and promote only what you feel is the best content.
☑️ Sometimes you'll know what content is worthy of sponsoring by the time you're done creating it.
☑️ There will also be those times when a piece of content unexpectedly takes off, and that too is a good candidate for sponsoring.
☑️ The entire purpose of sponsoring your content is so that it gets in front of as many people as possible.










20/04/2023


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