Glow Branding

18/08/2020

How intentional is your website's 404 page? Do you have one? Here's what you need to know.

What Is a 404 Page?? In short, it’s an error page. If you use the internet, you’ve probably come across one of these before. The page that once existed at that specific URL no longer exists. Either the website deleted the page or the URL changed and it now lives elsewhere. 404 errors are nearly ...

11/08/2020

We love Squarespace because of how easy it is for our clients to maintain/update their website well after our engagement together has ended. When most clients approach us, they’ve heard about SEO but haven’t taken the steps to include high ranking keywords on their site. If you’re looking to DIY, check out our Squarespace Checklist!

We love Squarespace because of how easy it is for our clients to maintain/update well after our engagement together has ended. When most clients approach us, they’ve heard about SEO but haven’t taken the steps to include high ranking keywords on their site. If you’re looking to DIY, the below ...

05/08/2020

Picture a famous logo. It might be the logo for Nike or Coca-Cola or Facebook.

What makes that logo design valuable? Is it the shape? The colors?

That’s not really it, is it?

Here's why logo design should only be part of your brand identity.

Picture a famous logo. It might be the logo for Nike or Coca-Cola or Facebook. What makes that logo design valuable?  Is it the shape? The colors? That’s not really it, is it? What makes a logo valuable is the  brand  it represents. So, while adding Apple’s logo to a d

27/07/2020

Investing in original brand photography will increase your credibility and transform your business. Preparing for your photoshoot is super important. Check out this branding photography checklist to prepare for the big day.

Smart move! You’ve made the decision to invest in original photography for your brand and it’s going to transform your business! Preparing for your photoshoot is super important. You don’t want to arrive on the day of the shoot and be unprepared, which would waste your time and money. Here’s...

13/05/2020

Calling all female founders! A recent statistic revealed that women are more likely to buy from women-owned businesses...if only they knew where to find them. If you’re a female founder, GLOW wants to feature you!

Complete the Female Founder Form and tell us about you and your business. GLOW is looking to feature a wide range of female founders—doesn’t matter if you're a team of one or a team of thousands. All industries welcome!

Each Friday we will feature our Female Founder of the Week. You’re invited! Follow the link to submit your business today: https://forms.gle/xrtjkxDBGebN5t1s5

06/05/2020

More so than ever, social media has become "pay to play." If you want your content to be seen my new audiences, you really need to invest in ads. If you've tried ads before and they weren't successful, here's a clue as to why.

Pouring money into a paid ad campaign that's destined to fail isn't a sound growth strategy. Time and again, companies breaking into online ads don't see success due to the same issue: they aren't known to their audiences. There's no trust, no name recognition, and so the cost-per-click (CPC) remain

27/04/2020

Most websites are a mix of three elements: design, copy, and imagery. While design and copy are big pieces of the puzzle, your photography is usually the piece that works hardest for you.

Your website is the world's window into your business. And a lot is expected of that window—it should be beautifully designed, search engine optimized, mobile responsive, and directly affect your bottom line. Most websites are a mix of three elements: design, copy, and imagery. These three things ...

06/04/2020

YOU are your biggest competitive advantage. Stop obsessing over what your “competitors” are doing and start showing up as your authentic self. ✨

23/03/2020

The party isn't over, it just moved online.

As we experience this pandemic, use your brand's platform in a way you haven't before. Curate your message and pivot to accommodate these global changes.

Here are 4 ways to pivot your business and stay relevant as we experience a new normal:

✔️Invest in your current clients. How can you surprise and delight the clients you currently have? Demonstrate the value of what you do and why you are worthy of their current investment.

✔️Invest in yourself. Yes, be smart with your money, but now more than ever, you need to be able to stand out in the marketplace. Success is a choice. While others are hiding, go all in on yourself and your business. Now is not the time to throw in the towel and give up.

✔️Invest in your brand. If someone were to Google you right now, could they identify your value? We are moving to remote work and online e-v-e-r-y-t-h-i-n-g. You need to get clear on your brand message so others can understand it in an instant. That's branding—it's an exercise in clarity.

✔️Diversify your services/products. Think of ways that you can better serve your clients and customers in these changing times. What are they needing now? How can you serve?

✔️BONUS: Take a break. If this new normal feels overwhelming, it's OK to slow down. This is a zero judgement zone!

If you need help with branding, Squarespace website design, and/or digital marketing, DM me. ✨

17/03/2020

Most brands are a mix of three elements: design, copy, and imagery. While design and copy are big pieces of the puzzle, your photography is usually the piece that works hardest for you.

Your website is the world's window into your business. And a lot is expected of that window—it should be beautifully designed, search engine optimized, mobile responsive, and directly affect your bottom line. Most websites are a mix of three elements: design, copy, and imagery. These three things ...

09/03/2020

Wishing you a week with zero BS 🙅‍♀️

A piece of advice you'll often hear when it comes to growing a brand and online visibility is BE CONSISTENT.

✔️Show up consistently.
✔️Communicate a consistent message.
✔️Have a consistent style.

There are lots of tools, templates, and scheduling apps to help with this. And being consistent is good advice! I mention it a lot myself. But here's another important part of the equation:

Be RELEVANT.

Consistency on its own won't automatically help you build your brand and business if what you're doing isn't resonating with your target audience.

You can show up on social media every single day, write weekly blog posts, record training videos every week, but if no one finds your content useful, the consistency won't matter.

It's so important to build your brand on a strong foundation, based on your knowledge of what your ideal clients/customers truly need and want.

Need help with this? Contact us today about building your content marketing strategy.

05/03/2020

Does your brand have a slogan? Being succinct is often a challenge when expressing what your brand does—which is exactly what slogans aim to do. Here are 19 famous slogans to get your creative juices flowing!

Being succinct is often a challenge when expressing what your brand does—which is exactly what slogans aim to do. Similar to a logo, which is the visual representation, slogans are the audible representation of your brand. Both logos and slogans capture the attention of target audiences and leave ...

03/03/2020

It’s all going to turn out beautifully, you’ll see. Even better than you imagined. ✨

28/02/2020

Are you new here? Hi! I'm Lisa, Founder and Creative Director of GLOW.

Countless entrepreneurs and small businesses feel like they're just winging it when it comes to their brand, website, and online strategies—and this lack of clarity has a direct affect on their bottom line.

After spending a decade in creative agencies, I launched GLOW in 2018 to help clients take their business from brainstorm to thriving brand that is built to scale. Let me be your new creative BFF.

From brand identities to website design to content marketing strategy and so much more—I can help.

You shouldn't have to do *all the things* by yourself! Outsource the stuff you're not sure about. Hire an expert! Contact me. Because, damn, I love my job. ✨

25/02/2020

People are Googling you. Research shows that 94% of buyers look up your company's website before deciding to do business with you. But what are they finding? Here are some easy pointers for updating your (potentially) clunky, outdated website.

It’s not even up for debate. People are Googling you. Research  conducted by Accenture shows that 94% of buyers look up your company online before deciding to do business with you. But what are they finding? When was the last time you updated your website? To put it simply: If it hasn’t be

21/02/2020

5x more people read the headlines of your website than the body copy. As advertising legend David Ogilvy said, “When you have written your headline, you have spent eighty cents out of your dollar.”

At the speed we consume content today, headlines are more important than ever. When people visit your site, do your headlines communicate the purpose, values, and personality of your brand?

Here are some writing prompts to create website headlines that will capture the attention of your ideal clients/customers.

👉I’m/We’re here for [ideal client] who want to [desired outcome].
👉We believe in [deliverable] that [benefit].
👉The best way to [desired outcome] is to [benefit].
👉If you want [desired outcome], you need [deliverable] that [benefit].
👉I’m/We’re a [service] that helps you [desired outcome].
👉I’ll/We’ll help you [desired outcome] with my/our [deliverable].
👉[Deliverable] because you want/deserve [desired outcome].
👉This is how I/we help [ideal clients] to [desired outcome].

Your headlines should make people say, “Hell yes, this is for me!” and then book that call, fill out that form, opt into your lead magnet, etc. The best way to do this is by delivering your message with clarity and simplicity. ✨

19/02/2020

What are some of your business goals, right now? Maybe to…

Reach that next income goal
Gain higher-end clients
Grow your community
Raise your prices

No matter how long we’ve been in business and no matter what successes we’ve enjoyed, we’re always looking to reach that next level.

Imagine how your business looks at your next level. The design of your website. The clients you work with. The hours you work. The cost of your services. Chances are, things are different.

This is really important to remember when it comes to branding. You need to be forward-thinking and brand your business based on what you’re aspiring to achieve.

So, if you want a six-figure business next year, then you need to start building a six-figure brand now. To attract high-end clients tomorrow, you need to look high-end today.

Things don't change unless you do. And it's all about the choices you're making today.

Everything from your brand identity (logo and visual style) to your brand touch-points (website, email newsletter, lead magnets, etc), should match the business you aim to own and help you close in on your goals.

When you're proud of your brand and excited to share it, your audience will be excited, too.

DM me and let's get started.

13/02/2020

It’s easier than ever for influencers to digitally share what they’re excited about—and savvy marketers have taken notice. Instead of focusing on their target market as a whole, brands are identifying “micro influencers.”

In every culture and each generation, influencers have shaped the perceptions and preferences of their peers, affecting everything from fashion trends to political opinions. Influencers decide what is or will become cool. Nowadays, it’s easier than ever for influencers to digitally share what they...

29/01/2020

Sure, you want your brand to look good...but does it make sense? Does it reinforce your value, establish credibility, and leave lasting impressions? Does it translate to your website and result in new business? The strategy and intention behind your brand's design matters. It may be time for a refresh. ✨

22/01/2020

Marketing to college students is a huge opportunity. Is your brand taking action?

Marketing to college students is a huge opportunity. While big brands like Google and American Eagle have taken notice and launched multifaceted campaigns targeting this demographic, many brands have yet to step foot on campus. And if your brand isn’t trying to au

15/01/2020

Need media coverage? receive hundreds of email pitches each week—and they don’t read most of them. Here are seven ways to spice up your pitches.

Reporters receive hundreds of email pitches each week—and they don’t read most of them. Why? Because typically they are stuffed with meaningless buzzwords and provide no value. So, as a communications professional, how can you create pitches that are compelling and entice a reporter’s response...

07/01/2020

Here's how Washington, DC's most recognizable organizations are leveraging content marketing strategies to achieve their goals.

How are some of Washington’s most recognizable organizations leveraging content marketing strategies to achieve their business goals? That’s what I set out to learn when I facilitated a panel on behalf of the DC Communicators. We wanted to examine their previous campaigns and corresponding conte...

26/12/2019

When building a successful website, make sure to maximize your URLs. Good, concise URL optimization can place you higher in a Google search and increase your click through rate. Here's how.

When building a successful website, there are quite a few bases to cover. Maybe you’ve already optimized your copy for search, designed a sleek layout, and put time into digital marketing research. These are all the right steps to take for a successful website, however, an often overlooked step is...

18/12/2019

Take a break (and keep your sanity). ✨

16/12/2019

Creating sharable content boils down to understanding what triggers your audience into action. Here’s what Gilmore Girls did.

To celebrate the 16th anniversary of the first episode of Gilmore Girls, a beloved television show centered around a mother and daughter living in Stars Hollow, Connecticut, Netflix turned more than 200 coffeehouses nationwide into Luke’s Diners. The campaign is genius. It leverages nostalgia to c...

11/12/2019

Time for a website refresh? Here's how to make your website your most powerful marketing tool.

It’s not even up for debate. People are Googling you. Research  conducted by Accenture shows that 94% of buyers look up your company online before deciding to do business with you. But what are they finding? When was the last time you updated your website? To put it simply: If it hasn’t be