The One Simple Thing that Influences 81% of Consumers’ Purchasing Decisions
The one thing that influences 81% of purchasing decisions really isn't that surprising. It's this week's 99 things you need to know about marketing, branding, and advertising.
82% of Marketers Report an Increase in Email Open Rates with this One Simple Strategy
82% of Marketers Report an Increase in Email Open Rates with this One Simple Strategy
83% of High-Earners in the U.S. Use YouTube
Even more high-earners have active YouTube accounts than Facebook accounts. The truth is, this really tells us that people of all demographics use YouTube every day.
But that’s not all. This also tells us we can’t take certain audiences for granted on YouTube. You’re competing for attention with every other brand, topic, and channel imaginable.
84% of Gen Z Trust a Company More if they Do This in Their Advertising
84% of Generation Z trust a business more if they do this one simple thing in their advertising.
85% of Female Pinterest Users Use the App to Plan Life Events
Pinterest reaches 83% of women ages 25-54 in the US. That same group makes 80% of the buying decisions in US households and they are harnessing the power of Pinterest to visualize their future, strategize about their goals and assist them on their purchasing journey.
87% of eCommerce Shoppers Believe Social Media Helps Make Shopping Decisions
It’s no surprise that only two years after launching Instagram Shop, they’ve seen more than 130 million users tapping to view Instagram shopping tags on photos each month.
88% of marketers say collecting first-party data is a 2021 priority
When it comes to retargeting, first party data is the best of the best to use, because it's collected from the people you have the most to learn from -- your own audience. That makes the data as reliable as possible for making predictions and forecasting future behavioral trends.
89% of Marketers Say Influencer Marketing ROI Makes it Worth It
Wikipedia defines ‘Influencer marketing’ as a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. But many small business owners are understandably wary about investing in an influencer, even if they’re local.
