The Course Mentors

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The Course Mentors

The Course Mentors Hey! We're Aimee and Dette, and we help people create their very own online course.

29/01/2025

I’m going to say this with my whole chest: everything outside of “stuck to unstuck” is just fluff. You cannot and will not sell something sh*t with the world’s most incredible funnels, tech stack, or fancy shmansy marketing bells & whistles. Those things help at scale, specifically when it comes to growing your business and operating from a place of tracking and data. But I’m talking 6 figure revenue and up.

The difference between $0 and your first $100,000 is whether your course works or not. Focus on stuck to unstuck and ignore everything else.

20/01/2025

Victoria is absolutely incredible in SO many ways. And her course? It is hands down going to change lives, with a much wider reach than she had in her business before. We’re obsessed with everything Victoria does, and watching this course come together has been absolutely phenomenal. 🙌🏻💝⁠
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➡️

16/01/2025

It FEELS like sales because when you’re listing course features like you’re trying to sell a car, you become a car yard salesperson. “New videos”, “worksheets”, “activities”, “a community”. What do ANY of those things mean for anyone? ⁠
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Spoiler: nothing. They mean diddly-squat in your customers mind. A worksheet could be ANYTHING. ⁠
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Let go of your course features, and focus on their internal dialogue. And when you do? Your sales messaging will go from:⁠
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“Get 7 worksheets and 15 videos” to “Does your Gmail inbox feel like a never-ending to-do list? Are you frustrated by the sheer volume of emails piling up every day? Imagine opening your email, taking quick actions, and confidently closing it—free to focus on what really matters.”⁠
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(⬆️ Copy from one of our incredible students )

14/01/2025

Socials are just one way to get your course out there☝️If these women let a small audience stop them from creating their course, just look what they would have missed out on 🫣

You could try to randomly build an audience with a post here and there, OR you could create a compelling course that meets the needs of your audience and build your following around it… One way is MUCH quicker and FAR more productive than the other 💪✨

Listen to last week’s podcast episode for more on this🎙️

08/01/2025

One week into the new year and our course creators are already kicking goals 💪🤩❤️✨

29/12/2024

We take you through four simple strategies to land on the right price for your online course in the very first stage of The Online Course School 🤩 because it’s more that just a number, it’s about positioning x

16/12/2024

This doc will become a mini bible for your online course where your students can go for answers & extra info about questions & topics within your course ✨ You can add to it when great questions come up and even link to extra little video explanations like we do in our courses ❤️

30/11/2024

✨✨✨

14/11/2024

Go from “there’s too many courses in my field” ➡️ to clear, meaningful focus ❤️

21/10/2024

The real MVP: Minimum viable product ✨

10/10/2024

Recent student wins 🤩

27/09/2024

Is this a lot? YEAH, it’s literally doing the most. BUT, we’re in our scale era right now.

Life has seasons, just like businesses, and right now, we’re focusing on our growth. So this is everything we’re doing at the moment in our business, and if you’re in your growth era too - we’ve put together a marketing assessment so that you can track your marketing efforts to make bank too.

Comment MARKETING to get the doc 💕

16/09/2024

💕😘👩‍💻☺️⭐️

09/09/2024

Our student, Em 🤩😍 🌺

06/09/2024

I couldn’t fit it in one post! 😅 Here’s part 2 to the messiest backstory to my success ☺️

05/09/2024

A longgggg story, so tuck in, because I’d love to show you how messy/imperfect steps, often build something amazing 🤩

23/08/2024

There’s NOTHING I love more than being able to roll out my crazy, 2am thoughts the very next day.

I will go for a walk and come up with some of the most insane ideas, and then come home and immediately start writing out automations and copy 👩‍💻✍️

And occasionally when something used to ‘not work’, I’d get down on myself and doubt myself - but now, I get to mark these down as lessons to pass on 💕

08/01/2024

We’ve worked together for years now. And in amongst all of the growth OCS has had this year - we’ve done ALOT together.

In the past year, we’ve started other businesses, both bought houses, moved, Aimee’s had a baby, we’ve had losses and gains and ups and downs.
👩‍💻🏡📦 🐣

We’ve celebrated, disagreed, agreed and then done it all over again. And the verdict is in:

🥰We love each other to death
🤩We admire each other.
😍We want to see each other win.
😚We support each other in whatever crazy thing the other is doing next.

We also want to be that space of support for ⭐️other business women⭐️ who don’t already have an Aimee or an Odette.

Because when we both started our courses, we didn’t actually have each other. And this time round, we cannot possibly begin to express how incredible it’s been to have each other through this journey 💪

So we prioritise this relationship for our students. Each and every member of OCS has our undivided, total, and complete support. We’re your cheerleader 📣, your mentor 🙋‍♀️, and your gentle (but sometimes tough) guide 👩‍🏫 through how to take your expertise into an incredible business.

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We are BIG on creating online courses that provide an exceptional customer journey ⭐️ because true growth and transformation happen when your students are supported through your course journey. This does NOT mean you will be stuck in 1:1 calls all day, we are clever about including support that works for you😌🤩

I feel like these are a TINY bit cliche, but in my experience of seeing hundreds (thousands, maybe?) of course videos plus refilming my own, here are my main take-aways 💁‍♀️ #onlinecourse #onlinecoaching #mentorship

The question that keeps you stuck vs. the question that sets you free. Your choice which story you tell yourself ✨✨ #onlinecourse #onlinecoaching #mentorship #onlinelearning #womeninbusiness

The reason you’re hesitant about your course price? You haven’t sold it yet 😅  Once you start to see student results and your course is know the value of your courserunning smoothly? You will be completely comfortable with your price 👏⭐️

Trust us when we say, funnels, big launches and sell, sell, sell are DONE 🙅‍♀️ freebie sequences, webinars and upsells making you want to throw the towel in? We’ve seen and DONE it all. And what worked 3 years ago, just isn’t cutting it any more. The good news? All of that sh*t was scammy anyway. Authentic social posts, messaging that is clear and consistent, authoritative content that shows your expertise. These are the things that are keeping our students away from stressful launches, nerve wrecking live webinars and instead securing them reliable, monthly enrolments by just being themselves.

This week we’re chatting about communities, and maybe it’s a little risqué to say, but we believe it’s actually more likely that you DON’T need one! We’ve got SO much to talk about when it comes to running communities, and we’re so excited to share this one. Whether you’re starting a community, thinking about one, or trying to revive a dead one, we’ve absolutely jam-packed this episode with everything you need to know about courses (from our 5+ years of running them and 100’s of course creators we’ve helped set up with one).

Comment WEBSITE and we’ll zoom over the link 🔗 to our highly-converting 13-part sales page strategy. 🥹🙌🏼 This document contains EVERYTHING we know about creating incredible online course sales pages.

The tech to actually run a seven figure online course business is SO much less complicated than you think 👀

Our program is designed with realistic timelines 👩‍💻✨ Because you shouldn’t have to quit your day job or put your life on hold to achieve your online course goals. Instead you should be given the best path for success with a tonne of support & accountability along the way ❤️

It’s a lot less complex than you think. Comment COURSE and I’ll send you an invite to our current intake ❤️

On the podcast this week 🎙️💕

If selling feels icky to you, here’s my best bit of advice 😉

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