20/04/2020
The JIVE Magazine Archive Project:
https://jivemagazine.media
In 2000 JIVE Magazine launched its website with a mission to cover electronic dance music and EDM culture, including college indie music, DJ mixes and shows, video games, and EDM cultural based entertainment such as Anime, Manga, cyberpunk and cyber/club fashion. For its time, JIVE was unlike any other webzine or print publication.
In 2002 JIVE printed its first special edition print issue with the same intense focus on content, content and even more content, written by and for the young adult, college student and post college consumer.
In 2003, JIVE Magazine began distributing quarterly print issues for the primary purpose of marketing the website, which is where the content was updated weekly.
At JIVE Magazine we knew what made the average 17 to 30 year old tick and it was not always pop music, top-40 hits or conservative boomer entertainment.
In the 21st century, young adults wanted innovation in entertainment. They wanted digital culture, technology and cyberstyle. They wanted to know about interesting breakthrough music. They wanted to know what other people their age thought about film and the books they find interesting, and they wanted to know about the latest concert and club news. They wanted to know how stories come alive in games and what the coolest mobile gear was at the moment. Young adults wanted to see new concepts in fashion and what’s going on in politics that could affect them. Young people wanted and still want the future.
JIVE Magazine provided one of the best demographic-focused sources for features and reviews not found anywhere else. From Indie Rock to Hip Hop, Techno to Breakbeat, Grime to Drum and Bass, and from House to World Fusion, we showcased the most niche sound to the most original.
We also covered the most interesting games, technology, electronic and internet culture, as well as Anime, Manga and other genres of literature we knew our readers would find interesting. JIVE was the portal for geeks, ravers, clubers, students and the underground.
WHO IS JIVE MAGAZINE?
We’ve been called quite a few things by the critics and public relations industry. We’ve been called “Maxim meets Wired with a dash of URB, but for the collegiate”. We’ve been called “a younger Rolling Stones but without the Billboard Top 40”. We’ve also been called “catchy and addictive” as well as “youth-oriented media for the not-so-mainstream”.
However we get described, we liked the fact that most people can’t say we're exactly like anyone else and that we actually defy categorization. We liked the fact that thousands of unique visitors came to our website each month in search of news and articles, but not fluff.
Think about that for a moment. This success story is the result of a group of people fed up with the mainstream media pre-2k. They came together to create a publication that eventually gained more momentum than they ever expected.
JIVE Magazine’s SUCCESS came from perseverance, determination to exceed expectations, journalistic integrity and the purest form of respect for the avenues of entertainment that we covered.
More importantly, our success stemmed from remaining young at heart and still knowing how to dream.
