Light at the End of the Funnel Show

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ITUNES: https://apple.co/37wHzQ9
SPOTIFY: https://spoti.fi/3IlHcVj
For the entrepreneur and small business owner who wants to cut through the noise in the online space, LATEOTF will show you the shortcuts.

25/06/2024

The summer time is a great time for vacation…

It’s also a great time to double down on solidifying more speaking gigs (because most aren’t out there doing this!).

Listen in as I go into detail on the following three ways you can solidify more speaking gigs this summer (and listen until the end because I throw in a bonus secret that has helped my speakers solidify 4x’s the speaking contracts within a matter of days of doing this strategy)!!

Want to learn how we can help you prepare, plan and partner with us as a speaker and/or event planner? Email us at [email protected] or just send us a direct message here on the platform you're watching the live from.

05/03/2024

Imagine your 5-year old self.
What you wanted to be when you grew up. What job you wanted? Where you wanted to live and who you wanted to be around?

Now how many of you are doing exactly that?

I’d say 99% of us are NOT doing exactly what we thought we would be doing…

But, that doesn’t mean the 5-year-old version of ourselves wants to kick us in the butt because we ruined their dreams…

Sometimes, our dreams just weren’t big enough, and as adults, we get to lean on something else…experiences.

Today, I have the pleasure of introducing you to Kris Dehnart, founder of Dugout Mugs. And yes, Kris has an incredible product to share, especially for all my baseball fans out there.

But he also has an amazing story to tell you all about what’s important in life and in your career trajectory and how he had to figure that out for himself.

Your 5-year-old self will NOT want you to miss this!

So tune in…
Share it…
And go grab a Dugout Mug (stay till the end because Kris will give you a special gift too).



PS. When you get your Dugout Mug, make sure to share it here on LinkedIn and tag Kris and me too!

09/01/2024

In a world where digital noise is louder than ever, how do you ensure your voice is heard? 🤔
Listen to our newest 'Light at the End of the Funnel' episode, 'Unconventional Wins: Disrupting the Norm for Digital Marketing Success.'

We discuss innovative strategies, the importance of a disruptive mindset, and real success stories from Influence Builder. Check it out now and elevate your digital marketing game! 🚀

31/12/2023

Did you know that the North Pole is on the move? It's true – our planet's northernmost point isn't as fixed as we once thought. In our latest episode, we dive into this fascinating scientific discovery and extract powerful lessons for entrepreneurs and digital marketers.

🧭 In "Planning Your 2024 Marketing And Sales," we explore the dynamic nature of the North Pole and how it mirrors the ever-changing landscape of digital marketing and sales. Just as navigators adjust their routes to the shifting North Pole, businesses too must adapt their strategies in an evolving digital world.

💡 We delve into the concept of 'True North' in the context of core values and business planning. Expect insightful discussions on staying flexible, planning for flux, and embracing change in the digital marketing space. This episode is a treasure trove of strategies and tips for staying ahead in 2024.

🔑 Key Takeaways:

Embrace the mutable nature of business and marketing landscapes.
Learn how to align your strategies with your core values, despite the constant shifts.
Discover the importance of adaptability and resilience in the face of change.
🎧 Tune in for a journey that not only enlightens but also equips you with the mindset and tools to navigate the unpredictable tides of digital marketing and sales. Stay till the end for actionable insights that could revolutionize your approach to business in 2024!

👉 Subscribe & Download the Episode on iTunes or Spotify:
iTunes: https://apple.co/37wHzQ9
Spotify: https://bit.ly/lateotf-podcast-spotify

06/12/2023

Description:

In this exciting video, "How We Skyrocketed from 97 to 500+ Subscribers in Just 4 Days!", we're sharing our journey and the exact strategies that helped us achieve rapid growth on YouTube. This is a must-watch for anyone looking to grow their channel, whether you're starting out or seeking to break through your subscriber count plateau.

🚀 Inside This Video:

Our Starting Point: A brief look at where we began with 97 subscribers and our goals.
Day-by-Day Breakdown: We take you through each day of our 4-day journey, detailing the actions we took, the challenges we faced, and the breakthrough moments.
Proven Strategies: Discover the specific tactics and approaches we used, including leveraging social media platforms, optimizing video SEO, engaging with our community, and more.
Lessons Learned: Insights and takeaways from our experience that you can apply to your own YouTube growth strategy.

📈 Bonus Tips:

Stay tuned till the end for bonus tips on maintaining and accelerating your channel's growth post-initial success.

🔔 Engage & Grow With Us:

Subscribe for more practical insights and growth hacks in digital marketing and content creation.
Join the conversation on our LinkedIn for daily tips: https://www.linkedin.com/in/danielle-fitzpatrick-clark/
Want to learn how to automate your reach out and lead generation and build your subscriber base and sales pipeline? Hop on a discovery call with the Influence Builder team: https://influencebuilder.com/ifb-discovery-call

01/12/2023

If you haven't experienced Precious Killerpitchmaster Williams speaking...
You're seriously missing out!

So I'm going to give you a nugget that will hit your head and your heart now, and then this Friday, you're going to want to listen, watch (and relisten and rewatch) this episode we're airing for Minds of the Mighty Podcast!

I can't express to y'all how much I love this amazing human being and I know you're going to love her too.

"We need more Precious's in the world," an audience member came up to me and said after Precious took a photo with her and signed her book.

If that doesn't sum up why you need to hear her speak, I don't know what else can!

Go subscribe to Apple Podcasts to receive reminders: https://apple.co/37wHzQ9

And come into this event to watch the video livestream on Friday December 1st @ 1pm EST/10am PST

26/11/2023

Description:

Welcome to a special live episode of our podcast, where we're diving deep into the art of using LinkedIn Events to skyrocket your subscriber count! Join us as we unravel the secrets to achieving an average of 80 new subscribers every week.

🔥 What You'll Learn:

🚀 Understanding Conversion Rates: Discover how an average conversion rate of 2% to 5% for online event registrations can work in your favor. With 1,000 invites, expect up to 50 keen registrants!
🚀 Maximize Your Impact with Speakers: Learn how featuring speakers in your events and leveraging their networks can double your conversion rates.
🚀 The Power of Personalized Messaging: Get insights on how to effectively use DMs on LinkedIn, keeping under the optimal 80 messages per day, to boost your event attendance.
🚀 LinkedIn Groups for Increased Visibility: Find out how posting in LinkedIn groups can significantly increase your event’s visibility and registrants.
🚀 Leverage Your Network: Understand the impact of having your registrants share your posts and how it can lead to more sign-ups.

🌟 Special Segment:

LinkedIn Lead Explosion Strategy: Don't miss our exclusive segment on the LinkedIn Lead Explosion strategy, where we share top tips and tricks to enhance your LinkedIn presence and lead generation efforts.

🔗 Exclusive Offer:
Ready to explode your LinkedIn leads? Book a LinkedIn Lead Explosion Discovery Call and take your professional network to new heights! Click here to schedule your session: https://influencebuilder.com/linkedin-lead-explosion

✅ Subscribe and Join Us:
Hit the subscribe button and join us for this enlightening session. Let's unlock the potential of LinkedIn together and achieve our goal of 80 subscribers per week!

11/11/2023

In our latest podcast, Angela Fuller, a competitive gymnast and American Ninja Warrior, shares insights on overcoming personal and professional setbacks. Her story is a masterclass in resilience and determination.

11/10/2023

This isn't your typical livestream; it's a deep dive into the strategies and tactics that can turn your prospects into paying clients in just a month. 🤑

👀 We'll be covering:

Defining your Ideal Client 🎯
Offering Genuine Upfront Value 📚
Mastering the Art of Networking 🤝
And so much more!

Don't forget to checkout the other episodes of Light at the End of the Funnel Podcast and check out the show notes page here: https://bit.ly/lateotf-podcast

21/09/2023

🎙️ New Episode on Minds of the Mighty: A Story of Unbreakable Spirit

Hey Community! Today, we bring you a truly awe-inspiring episode featuring Jenn Drummond. Her journey from surviving an unimaginable car accident to climbing the Seven Second Summits will give you a new perspective on what it means to overcome adversity.

🎧 Listen till the end for a special bonus! Exclusive show notes and extra content await.

Are you subscribed yet to Minds of the Mighty Podcast? We're now available on Apple Podcasts & Spotify! See the links below, subscribe, share and give us some reviews!

Apple Podcasts: https://apple.co/3Lvzex6
Spotify: https://bit.ly/3EO87JO

16/09/2023

There's power in stories...there's even more power in using your personal story to make an outward impact.

That's exactly what Sheila Houlahan has been doing, using pieces of her personal story to create inspiring and real stories as an actress, executive producer, and writer.

A little about Sheila:

Sheila Houlahan is a South Asian actress, executive producer, writer and activist. Best known for her Webby and Anthem Award Winning film 'Night, Mother' and acting opposite Denzel Washington in 'The Little Things', she is dedicated to using her platform to uplift marginalized voices through powerful storytelling.

On this episode of Minds of the Mighty Podcast, Sheila and I dive into the world of storytelling, how it's helped her to be an amazing executive producer and writer, how she sees stories, and we even talk about her experience working opposite of the world renown actor Denzel Washington in the movie, 'The Little Things'.

FREE AUDIENCE GIFT
Watch Sheila's award winning film, 'Night, Mother' for free:
https://www.sheilahoulahan.com/productions/night-mother

Listen in, give the episode some love and a share and don't forget to sign up for reminders, updates, and new episode drops on our email newsletter: https://influencebuilder.com/motm-podcast-updates

17/08/2023

In a world where everyone is shouting, disruptive marketing is your megaphone. 📢 Think differently and let your unique voice be heard!

11/08/2023

🎙️ Season 2 of Light at the End of the Funnel is underway and on our latest podcast episode, we dive deep into mastering the art of a business pivot. Key takeaways:

Evaluate: Use data analysis to gauge performance and collect feedback from stakeholders.
Strategize: Set clear objectives, assess resources, and communicate the new vision.
Implement: Adopt an iterative approach, monitor progress, and stay ready to adjust based on insights.
Remember, while decisiveness is vital, flexibility ensures a pivot's success.

Tune into our livestream to learn more!

12/09/2022

Ok, a lot of us are on LinkedIn for one reason...to get clients and to sell our services.But here's the thing about LinkedIn...you can't just come in and sell your services and products.There's a finesse to the sales process here in LinkedIn, and the more you can set yourself up for success, the fas...

08/09/2022

The world has opened up and speaking and networking in person is back in action. However, we're still inundated with the same issues we had before COVID hit...a solid follow up process...with a bonus friction layer - we lack the patience we had before this "new normal".

We know better...
We know that digital is not just to hear to stay, it offers solutions like never before...
And because of that, we're no longer satisfied with anything that doesn't speed up the processes we used to run.

So why are we still using the same old marketing assets as speakers, networkers, and tradeshow participants.

There is a better way to stand out and get your services known and seen.
We talk about one avenue specifically for our speakers today.

Listen in as we go through a faster process to accelerate the follow through as a speaker and shorten that timeline so you can make a greater impact. And for those who want to learn more, email me at [email protected].

24/08/2022

How you influence depends on your messaging, so let's talk about how to message with authenticity with Guy Tuell today!

03/08/2022

Join us as we talk about how to fill that sales pipeline with qualified leads.

There are three big challenges online businesses owners seem to face as they are growing their business...

1. How to attract in qualified leads (no tire kickers please)
2. How to do more sales and create more wealth without having to work 80-100 hours per week...
3. And how to get those prospects warmed up so they are ready to buy from you in less time!

Find out Funnelbug founder, Kelly Szwagulak special formula to doing all the above and creating growth so you can keep from the frustrating bottleneck business and instead move into a scalable legacy.

Need this for your pipelines?
Grab a call with Kelly: https://bit.ly/automation-application
Grab Kelly's Funnel Calculator: http://funnelbug.click/funnelcalc

23/07/2022

On today’s episode of Light at the End of the Funnel Podcast, I talk about something most entrepreneurs and business owners have faced from time to time. Being stuck (aka feelings of stuckness).

I lovingly refer to this as Tobey’ing, which I named after my childhood collie…and yup his name was Tobey.

Tobey was a herd dog and so he would run paths around our farm. He ran that path he made every day, so you can imagine how noticeable it was to anyone other than Tobey.

And as entrepreneurs we run our own paths. We become routine in our daily doings, and sometimes those daily routines aren’t always conducive to our growth and expansion. Especially when things happen that make it impossible to ignore this one thing…

The path/routine we have been running is no longer working for us.

So we have to pivot and find work arounds and find different angles that will work better for us. But, for many of us, we can’t jump right in to finding a solution. Instead, we get anxious, feel overwhelmed, and find ourselves stuck in the intersection of our path and that towering block that makes it seem impossible to find away around or through or anything else.

Today I give you a little perspective shift…and a little hope so that you don’t ‘Tobey’ for too long and move past the problem and into a solution.

Want to subscribe to receive more podcast episodes?
Click the link and go in and subscribe: lightthefunnel.com

23/07/2022

On today’s episode of Light at the End of the Funnel Podcast, I talk about something most entrepreneurs and business owners have faced from time to time. Being stuck (aka feelings of stuckness). I lovingly refer to this as Tobey’ing, which I named after my childhood collie…and yup his name was...

14/07/2022

You know impactful influence when you see it right?

When someone speaks and writes from that place, those around them lean in, comment, share and engage in some way.

And those who have honed in their influence skills, have a way of acting as a catalyst that has people around them take positive action.

I dig into this on today's episode on Light at the End of the Funnel Podcast!

Want to subscribe to receive more podcast episodes?
Click the link and go in and subscribe: lightthefunnel.com

14/07/2022

You know impactful influence when you see it right? When someone speaks and writes from that place, those around them lean in, comment, share and engage in some way. And those who have honed in their influence skills, have a way of acting as a catalyst that has people around them take positive actio...

16/06/2022

I have an unpopular opinion about the saying…
“Don’t reinvent the wheel.”

I’ve seen and heard it a lot in the entrepreneurial space and every time I see someone say it and post it within their content…I cringe...

Listen in to find out why...

And please don't forget to give us some love on...
iTunes: https://apple.co/37wHzQ9
and Spotify: https://spoti.fi/3IlHcVj

16/06/2022

You don't have to be a great sale person to make lots of sales...

This I know intimately...

In fact, we focus more on the marketing than the selling piece with 10 different ways of selling (and all of these ways are non-greasy, non-sleazy).
Listen in and find out...

And please don't forget to give us some love on...
iTunes: https://apple.co/37wHzQ9
and Spotify: https://spoti.fi/3IlHcVj

16/06/2022

A big burning question I get from people who are considering funnels is a fair question and a surprising one too.

Do I really need a website?

The short answer is yes. You need a website of sorts to put your details on so that ideal clients can reach out to you further.

Does it need to a 5-page website that has been expertly crafted, branded to a T, and peppered with professional photos of you in various different poses that in real life you’ve never even thought of doing? (I mean who really has time to point up at nothing when they’re busy typing on their keyboard?).

No, it doesn’t, especially if you’re getting going or if you’re launching a new business or another leg of your current business.

What you really need to do first is....in the episode 🙂

Listen in, give us some love and go over and subscribe to iTunes to listen to more episodes: https://apple.co/37wHzQ9

Go to lightthefunnel.com and check out the shop page for more information on templates and trials of CRM platforms.

16/06/2022

It's happened, we've become a digital world. Now if you're like me and started with analog, the digital world can seem a little foreign at times, even if you're online constantly like us digital marketers are.
It feels weird...
It feels inhuman
And it definitely seems to be getting more inhumane since 2020...
And, there's ways around this. We can be human's in a digital world and it can become natural to bring the human back in. This podcast episode was recorded via video, so take a peek and see if you like it
Of course go ahead and subscribe to our podcast newsletters and get notifications every time a new one pops up (I promise, you'll be the first to know...most of the time ).
Click the link and go in and subscribe: https://bit.ly/lateotf-episode-1

15/06/2022

How to be a Human in the Digital World

It's happened, we've become a digital world. Now if you're like me and started with analog, the digital world can seem a little foreign at times, even if you're online constantly like us digital marketers are.

It feels weird...
It feels inhuman
And it definitely seems to be getting more inhumane since 2020...

And, there's ways around this. We can be human's in a digital world and it can become natural to bring the human back in. This podcast episode was recorded via video, so take a peek and see if you like it

Of course go ahead and subscribe to our podcast newsletters and get notifications every time a new one pops up (I promise, you'll be the first to know...most of the time ).

Click the link and go in and subscribe: https://bit.ly/lateotf-episode-1

14/06/2022

Today we’re going to take a break from the normal automated funnel. And I want to talk to you guys about something that works so well. If you have this one thing down then you are going to be successful… You’re going to be successful in your business You’re going to be successful in the part...

13/05/2022

The one thing even the most successful people struggle with? Confidence… Yes, you heard that right – confidence is something that many people don’t have, especially when they’re doing something new and innovative. As entrepreneurs and small business owners, there are moments where you’re s...

19/04/2022

I often tell my clients and prospects… “I’m not a great salesperson…but I am one heck of a marketer.” The reason I say that is because I focus my time on things differently than just getting the sale. Instead, I focus on… The customer journey The real problems my prospects face The real ...

10/04/2022

I have an unpopular opinion about the saying… “Don’t reinvent the wheel.” I’ve seen and heard it a lot in the entrepreneurial space and every time I see someone say it and post it within their content…I cringe. I feel like it’s one of the most cringe-worthy, overused, and misrepresente...

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