Groupfinity

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The Groupfinity Podcast helps leaders of small mission-driven volunteer organizations get off the membership dues hamster wheel and generate the funds they need to make the impact they want and become financially independent.

Check me out on the American Nonprofit Academy's Nonprofit Show today 930am.https://bit.ly/TheNonprofitShow
01/02/2022

Check me out on the American Nonprofit Academy's Nonprofit Show today 930am.

https://bit.ly/TheNonprofitShow

The Nonprofit Show is Live Daily: Monday through Friday 9:30 a.m. Pacific | 10:30 a.m. Mountain | 11:30 a.m. Central | 12:30 p.m. Eastern You will receive a Guest list and reminder email about one hour before each episode.

#030 - Maura Fitzpatrick is a nonprofit consultant, specializing in brand messaging and marketing strategy for nonprofi...
20/01/2022

#030 - Maura Fitzpatrick is a nonprofit consultant, specializing in brand messaging and marketing strategy for nonprofit founders. Her superpower is helping nonprofits communicate their mission in a way that feels authentic to them and compelling to their donors, service users, and volunteers.

Maura says that one of the keys to effective branding and marketing is developing personas for your target audience - your audience should feel like you’re talking to them. Maura smartly tells us:
“...if you’re for everyone, you’re for no one”.

The key takeaways from my discussion with Maura are:

#1 Avoid mission creep - focus on one thing you're doing and do it well before you start expanding;

#2 Who's your target audience like specifically, an actual person or persona - if you’re for everyone, you’re for no one;

#3 Most of your content should not be asking for donations. Most of your content should be either establishing authority as the expert in what you're doing; AND

#4 You have to build trust and credibility with your community, and that takes branding and marketing.

Check out Groupfinity.com for the show notes and links for this episode.
https://groupfinity.com/ep030/

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#029 - Julia Campbell is a Speaker, Author, Nonprofit Consultant and self proclaimed Activist. She started the recycli...
12/01/2022

#029 - Julia Campbell is a Speaker, Author, Nonprofit Consultant and self proclaimed Activist. She started the recycling program in her middle school when she was just in the 6th grade. She started her business 11 years ago to help more nonprofits figure out the digital age. In this episode, she shares her nonprofit social marketing ideas that can be used by both beginners and pros alike.
“...stop thinking of social media as a transactional tool and really start thinking of it as a community building tool. It is not a money spigot. You can’t just turn it on. It is not an ATM….

Social media is Julia’s super power, but she also offers resources on:
1 Storytelling
2 Fundraising AND
3 Email Marketing

The key takeaways from my discussion with Julia are:

#1 Social media is NOT a transactional tool; it is a community building one;

#2 Social media is a place where you educate your audience and get them excited about what you do;

#3 Your message and content has to be strategically crafted for each channel; AND

#4 The 90-9-1 Rule: 90% of users are lurkers, 9% contribute a little, 1% contribute A LOT!

Check out Groupfinity.com for the show notes and links for this episode.

Be sure to stick around until the end to hear Julia talk about the Funk Grandma.
https://groupfinity.com/ep029/

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