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Time management: six golden rules that workPlan everything - day, month, yearTo run a successful business and simply fee...
24/06/2021

Time management: six golden rules that work

Plan everything - day, month, year
To run a successful business and simply feel happy in life, you need to be able to plan both work and personal time. It is useful to build long-term and short-term plans - for a day, week, month, quarter, year, five, ten years.

For example, at the beginning of the work week, you should spend half an hour thinking carefully about everything you are striving for at this stage, what mini-goals you want to achieve before the weekend. It is better to plan daily tasks "from evening to morning". At the same time, it is necessary to specify the tasks as much as possible: present the desired result and write it down in a diary or electronic calendar in clear terms.

Modern services and applications for different platforms will help you take care of the graphics. Depending on the characteristics of the gadgets and personal wishes, you can consider Business Calendar, Todoist, Homeslice, Shifts, Fantastical 2, Pick, Sunrise, Timeful, Hours, Float, Clara. The main thing is to choose the one that will be convenient to work with. To plan a comfortable team work on a project, you can use Worksection, Basecamp, Trello, Teamlab.

Explore your biorhythms
Different tasks require different approaches, which means - and their own specific time. Do not look back at those who say that they "plow" all day long and do not feel tired. This is either not true or only relevant for a very short period. Each person has the most productive hours and hours of inactivity when the body is recovering. These periods are formed at the junction of evolutionary, social, individual psychological factors.

Observe yourself, find your peak of activity - and try to work on the most important projects at this time. Thus, much more can be done in a relatively short period of time. Over time, the "biological" schedule will become a habit, and it will become easier to stick to it.

Schedule breaks - no more distractions
If you want to succeed in completing your tasks, learn not to get distracted by trifles and concentrate on the workflow. Smoke breaks, coffee breaks, social media, endless email checking, chatting with coworkers about nothing are all distractions.

Schedule a few essential breaks during the day during which you can get distracted, have coffee, snacks, and chat with other team members. Even if they will be a little longer, they will be less in number: 10-15 minutes instead of five. The fewer the number of breaks, the less time will be spent "swinging" and returning to the workflow.

To save work time and better concentrate on business, I advise you to turn off the sound of notifications on social networks, phone and mail. It is enough to check them several times a day.

Learn to say no and delegate
In the process of work, there are often temptations to be distracted by some urgent matter, and to postpone the planned tasks to the next day, to finish “tomorrow morning”. It is absolutely impossible to do this. Urgent doesn't always mean important.

It is necessary to learn to say "no" to those tasks and people that are not on the schedule. This may seem very uncomfortable at first, but later on it will become clear that today's “no” can become tomorrow's “yes”. In doing so, you will follow your schedule and stay in good shape.

Another important quality of any leader is the ability to properly distribute their forces. To take on new tasks, you need to give up some of the old ones. This becomes a test for many. Learn to delegate tasks to other people in order to direct your own energy only to the most important tasks. The time of a founder or top manager is one of the most important resources in business. Spending it on light routine things is a crime in relation to your own business and to the whole team.

Analyze past experiences
When choosing a planning tool, it is important that tasks do not disappear from the list after completion. In this case, it will be possible to analyze the number of completed tasks in the past period and draw conclusions for the future. The right conclusions will help you better manage time and develop in the future.

For example, at the end of the working week, you can set aside half an hour to “run” according to your schedule, planner. Weigh the ratio of what you planned and what is actually done. If everything matches 100%, you are on the right track. If there is a discrepancy, you need to think about how to fix it, so that next week such "blunders" are not allowed.

Manage your personal time the same way as your work time
The main rule of time management is not to forget about rest and personal time. Rest is an individual thing. For some, it is enough to observe the daily routine (go to bed not late, get up early), others cannot imagine life without sports, others without walking and traveling, and for the fourth it will be much more comfortable just to lie on the couch before going to bed with a good book in hand.

How to start a businessAll new entrepreneurs have to figure out on their own how to choose a niche, find a client, and p...
24/06/2021

How to start a business

All new entrepreneurs have to figure out on their own how to choose a niche, find a client, and promote a product. In this article, we will tell you how not to repeat the typical mistakes of novice businessmen, prepare for entering the market and lay the right foundation for your business.

Mistakes at starting a business
Business starts with an idea. Next comes the choice of a niche, reaching out to your audience and developing a "map" of goods. Below we will analyze all the stages in more detail, but first we will dwell on the common mistakes that beginner entrepreneurs make when starting a business.

Copying
At the beginning of the journey, it is logical to look back at the best, but a blind copy of a business idea is not an option. When targeting niche leaders, think about how your product will stand out in the market and become a pioneer in the industry.

Buyer's interests are not in the first place
The client is not interested in the brand, but in what it can give. Make sure that the positioning of your business is on the right track, the customer is clear on the value of your offer, and the brand speaks to more than itself.

How to find an idea
The desire to start a business does not always give rise to a business idea. If you want to become an entrepreneur, but have no idea what to sell, answer these questions: What do you enjoy doing? What do you want to learn and what do you already know how? What can you do for a client today? Finally, does the client need it?

There is no point in running a business if your product does not meet the needs of the buyer - entrepreneurship begins with solving a client's problem. Before entering the market, check if your offer will be in demand: try to sell the product to the first customers. Analyze what products and services are popular with competitors and why, and compare with yours.

If you already have a business idea, ask yourself the same questions anyway, and make sure none of them is confusing.

How to choose a niche and key segment
one
Count the number of leads
At the very beginning, it is important to focus not on the entire niche, but on a specific segment. Who exactly will benefit from your services and how often will they be used? For example, if you open a make-up studio, your clients can be professional artists, models or ordinary people - decide on whom you will make the main bet. Search in the public domain and use statistics to make the forecast more accurate.

2
Estimate the audience's solvency
The market can be huge and the profit margins modest. When forming a business plan, proceed not only from the potential coverage, but also the purchasing power of buyers, because the order of the product cost depends on it.

3
Find out how many competitors you have
Analyze how many offers are on the market and how they are presented - can you stand out? If there are many competitors, focus on a narrower niche.

four
Define Your Competitive Advantages
Put yourself in the customer's shoes and consider why your brand is better than others. Lower cost of goods shouldn't be the only benefit - don't forget the value of the product.

How to reach the target audience
Use appropriate marketing channels to get consumers to know about your product. Find answers to these questions: what sites do potential customers visit, how and where do they go after work, which bloggers and brands are being followed, which videos are being watched?

Useful tools will be Yandex Wordstat and Google AdWords: the services provide monthly statistics on search queries for keywords. For example, this is what the Yandex helper page looks like if you enter the word "yarn" in the search field.

After analyzing the information about the target audience, you can competently build a promotion and gain access to customers.

How to think over a "map" of goods
Start with a list of the problems customers are addressing to your market and come up with services and products that can solve them. Brainstorm and write down everything that comes to mind. From the resulting list, select 3-4 of the most successful products - a "map" of goods, the cost of which will be gradation: from free or very cheap to the most expensive. The usefulness of a product or service should increase in proportion to the price. It is logical if the highest cost for the client will be the guarantor of an individual approach or uniqueness of the offer.

Keys to Success
Remember bugs are helpful
Draw conclusions from your own and others' negative experiences and do not give up after suffering a series of defeats. Problems and crises are normal; they are the ones that push people to search for new solutions.

Plan
Doing your job requires no less discipline than working for hire. Moving forward is impossible without a goal and specificity - set tasks for the day, month, year, etc.

Take action
Cast aside perfectionism: it is better to launch an imperfect product on the market and quickly refine it in the process, than to give a head start to competitors and sacrifice the opportunity to earn money.

Analyze
Analyze the work done at each stage. If you understand that the next step does not bring you closer to your goal, change your plan.

Do not share workersThere are people who like to lead other people. I do not like to lead. But since it is difficult to ...
24/06/2021

Do not share workers

There are people who like to lead other people. I do not like to lead. But since it is difficult to make money alone, you have to create a team, a company, a team, in which there is a boss, as a rule, he is the owner, and there are hired subordinates. I didn't want to be subordinate either, so I chose the lesser of two evils, that is, I was forced to become the master.

My first co-workers were also intelligent and creative people - former researchers. I paid them a little, but it was a little bit much more than the money that they received in their impoverished institutions.

Optimal salary is one of the first problems I faced as a freshly baked entrepreneur.

If you pay little, then, on the one hand, employees have no incentive to work with full dedication, on the other hand, it does not look very good from a moral point of view (“employees also have families, needs, desires,” I reasoned as a recent intellectual ).

Paying more means taking money away from yourself. And where did the money for a serious patch come from at the very beginning of the case?

I tried to find a middle ground: I paid a little more than paid for similar work in other places, and promised (prudently without giving the exact numbers) to raise the payment "when the profits go."

Things were going relatively calmly, until suddenly a typical crisis of the early nineties arose: subcontractors doubled prices. And at the same time the deadline for payment under the contract came to my "temporary creative team".

Everything rang and vibrated on the verge of collapse, but then the representatives of the hired team made a noble offer: they are ready to give me a reprieve and work for free until the final completion of the project and the receipt of the first product. And in exchange for their generosity, they asked to pay them 50% of future profits.

I gasped. This demand-proposal meant that my personal profit turned into a fiction: due to numerous other costs, hired workers would receive several times more than I, the owner and director of the company.
But I agreed - in a situation where the customers had already paid an advance for the future product, I had no choice.

But these were still flowers. In order not to deceive them, the intelligent blackmailers imposed their presence on me at all negotiations with the buyers of the products and even raised prices if it seemed to them that their profits would decrease. As a result, they scared away almost all potential buyers.
After that, they decided that if instead of money I gave them “their share” of the product, they would sell it with greater profit. The matter ended in mutual dumping: neither I nor they earned anything.

However, as V.I. Lenin in an article on the defeat of the 1905 revolution: "It was a hard but necessary lesson."
I drew two main conclusions from my defeat:

Do not trust your employees and tell them about your difficulties. For them, you are a money bag and nothing else. If they see a chance to put their hand in this bag, they will definitely do it.

Employees must be paid wages. No interest or share, even if it seems beneficial at first glance. And this may seem beneficial, because a salary is real money that must be taken out of your pocket; the share of future profits is just a theory.
But we are creating our own business precisely for making a profit! Therefore, leave the salary to the hired personnel, and do not share the profit, that is, the main result of your business, with anyone and under any circumstances.

Corollary 1:
If there are difficulties with paying salaries, then it is better to borrow the missing money than to let the workers share.

Corollary 2:
If you can do without a partner when starting a business, you must do without a partner. In business, as in the army, one-man command is necessary: ​​one is the Master, the rest are subordinates on a salary. Good relationships between partners are maintained until the first money is received. Then nervous discussions begin on the topic: "Who worked more and who earned more."

Corollary 3:
If you make the employee an equal partner, then the company no longer has one-man management. This means that you will waste a lot of time and nerves on joint discussion of hundreds of issues that you previously easily solved on your own.

Corollary four:
You have nothing to fear as long as you control the company, as long as the company is only yours and nobody else's. You can be deceived by one employee, let another down, steal part of the money for a third, ruin the fourth project, but all this, as a rule, is not fatal, because you still have the business itself.

Only a partner can take you out of business. Unlike an employee, even a high-ranking one, a partner cannot be fired. To get rid of it, if necessary, it is necessary to carry out complex, multi-stage and sometimes expensive operations. And it is not a fact that in the end you will get rid of your partner, and not he will get rid of you.

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