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Marketing | Branding | Social Media
Authenticity, transparency, & uniqueness through social media

30/01/2023

| Why branding it worth the investment

F i r s t i m p r e s s i o n s
Often times, consumers will look at your social media or website to learn information about your business, and if it’s not approachable it can lead to loosing potential customers.

S t a n d o u t
Standing out can truly make the difference between you and your competitors. Let your customers know what makes you unique!

C o n s i s t e n c y
Being consistent is important for reminding your followers of you and making sure they don’t forget where to go when they need your product or service!

Save this for later + share with someone to keep them in the know of everything social media!🤍✨
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05/01/2023

| Diafano Media x UMI STUDIOS

Last year, Diafano Media had the great opportunity to have a photo session with ! Here are some the photos we got! If you’re in London, ON and looking for some new candles be sure to check them out!🤍

Looking forward to what this year has to hold and some great new clients & projects coming soon!!✨

Looking for a photo session? DM or email for more info on how Diafano Media can help you!

16/09/2022

| Is branding really worth it?

Of course! Branding allows your company to be identifiable, and creates a perception in your target market’s minds. Having a successful branding plan will rely on planning, creative ideation, and professional support!

Need help with a Branding Plan? DM or email for more info on how Diafano Media can help you!✨

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09/09/2022

| Brand Pillars are essential to your branding guidelines!

To ensure you and your brand are displaying your values, it is important to identify what and who you value. You can create these by examining your target audience and recognizing which of their values align with your brand!

Save this for later + share with someone to keep them in the know of everything social media!🤍✨

15/08/2022

| Feeling burnt out and unmotivated to post on your socials?

Just remember to take things one step at a time and prioritize your goals. Social media is often times very overwhelming, but as a small business it’s important to stay consistent!!

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Image via Pinterest

12/08/2022

| Branding ≠ Logo

Branding is often times misconstrued as simply a logo. But the reality of it is, that it’s just a small part of it. Branding involves a lot of planning, organization, & thoughtfulness ideation💭

Need help with a Branding Plan? DM or email for more info on how Diafano Media can help you!

Save this for later + share with someone to keep them in the know of everything social media!🤍✨

09/08/2022

| Purpose fuels passion

Finding your purpose in life can be daunting especially at a young age. However, once you truly find what you are passionate about life begins to make sense. So this is your reminder not to loose sight of yourself and always be on the lookout for new discoveries!🤍

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03/08/2022

| Call to actions are a great way to increase engagement!

When looking for users to interact with your content, using call to actions is a perfect way to involve users! Whether it be with likes, shares, or comments it’s a great way to connect with your followers and engage them in your content.

Save this for later + share with someone to keep them in the know of everything social media!😉✨

31/07/2022

| Pour yourself a drink, it’s the weekend!

Here’s a little reminder that though life can get busy and you may enjoy working extra, you must take a break!

So enjoy your weekends, prioritize mental health, and let’s keep those creative juices running! ✨

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29/07/2022

| Successful hashtag selection = increased Brand Discovery

Selecting hashtags that are relevant to your post and brand can increase your discovery and allow users to find your profile easier. When choosing your hashtags it is important to include a mix to reach different audiences.  
- Industry Based: These will be your focus to attract your target market and the people that are interested in what you have to offer.
- Content Pillars: Use hashtags that are based on the content you are posting. By doing this you will ensure the hashtags are different per post, and will allow users to differentiate between your content pillars!
- Location Based: These should identify the areas you serve. This will allow users in your target location to discover you. (Bonus: add your area to the location tag!)

Save this for later + share with someone to keep them in the know of everything social media!🤍✨

27/07/2022

| Doors are often gateways to opportunity

Whether it be finding a new job, furthering your education, or exploring what other opportunities are out there, sometimes it’s best to take a chance on yourself!🤍

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25/07/2022

| Connection should be your top priority!

Building a connection with your audience is what will keep them coming back! You want to entice followers with your content and make sure that they want to follow your journey. Some ways you can build connection is through:
- Being authentic
- Creating content you’re passionate about
- Create engaging content that will have followers like, comment, share!

Save this for later + share with someone to keep them in the know of everything social media!🤍✨

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