30/01/2024
Not long to wait now for the February edition of Top Sales Magazine, out on the 6th and packed to the brim with amazing articles around the themes of: Principles of Selling, Customer Focus and Selling Skills. Leading the way, we have Mike Esterday and Derek Roberts, in an interview conducted by Dr Tony Alessandra which is neatly summed up by the title, the Human Side of Selling. Mike & Derek are joint authors of a new book, 'Listen to Sell', which goes into their approach in more detail, and gives you ideas and a structure to tailor your approach, so you too can be customer focused. You can get a free preview here: https://bit.ly/48IhckQ
Diane Helbig is our guest editor, and she does a brilliant job introducing us to both the themes and the authors in this edition. Her contribution is Where We Focus Matters. She explains that where we focus, our time and energy, can make the difference between success and a challenge. It all starts in the prospecting phase and continues through to account management. Diane then goes into detail about how, why and where we need to focus. Start here to help understand where you need to focus; it might make a difference to your selling skills.
Included in this issue we have a selection of outstanding articles from our contributing writers, Meshell Baker, Dr Tony Alessandra, Barbara Weaver Smith, Bob Apollo, Dave Kurlan, Nigel Edelshain, Josh Hardy, Thomas Williams, Sue Barrett and George Brontén. Who each bring their own style and slant on the topics in hand as well as their several years of experience and expertise.
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