Earned Media Consultants

02/07/2024

Every placement in PR is meaningful and takes hard work. It can take months (sometimes even a year) to place something in the right outlet. This one is particularly meaningful because it brings to light an important topic that for Armenian Relief USA, is an expert on: How to help displaced children and their families cope with trauma after being forced out of their homes. Few people know what took place in September 2023 in Armenia when Azerbaijan forced tens of thousands of families from the disputed territory of Nagorno-Karabakh to leave their homeland. This article, which is on the homepage of Psychology Today, shares insights from Fund for Armenian Relief USA's Mira Antonyan on how mental health workers can support all displaced families around the world. Special thanks to Hodnett who patiently and skillfully helped to capture this story.

Mental health issues associated with being uprooted from one's home and homeland are massive and crucial to understand as we help traumatized migrants.

02/05/2024

Excited to be speaking at conference next week in Atlanta with Kristin Parran Faulder about best practices for preparing your customer, spokesperson or yourself for the next hot seat moment when speaking to media.

25/07/2023

Congratulations to MIT Media Lab spinoff Ubicept and cofounders Sebastian Bauer and Tristan Swedish for their oversubscribed seed round, led by Ubiquity Ventures and E14 Fund and for inventing tech that helps machines see more clearly.

Unlike conventional camera systems, Ubicept says its new technology can capture sharp images in extreme lighting conditions or high-speed motion.

08/06/2023

On the seventh episode of Media Minute, I interviewed CNBC reporter Mikaela Cohen. Among other topics, Mikaela talked about the impact of ChatGPT on journalism and other industries.
She shared her experience of interviewing Sameer Penakalapati, CEO of Ceipal - a client of Earned Media Consultants. Sameer stood out as an effective spokesperson for his ability to comfortably talk about tech trends and their impact on people instead of products. This is particularly important when writing about how AI is affecting tech jobs.
You can watch the full episode here: https://vimeo.com/827412419
Media Minute is edited by Stevie George

Media Minute: Episode 7 - Mikaela Cohen, CNBC Reporter

20/05/2023

Love my new headshots! Thank you Katie Carmickle. You are so talented and fun to work with! South Shore and Cape friends: Katie is your go to for headshots!

16/05/2023

Great working with Litsa Pappas@Boston 25 News on this story about helping to keep fans at Fenway Park and patrons at Boch Center safe with AI screening technology from Evolv Technology.
https://www.boston25news.com/news/local/10-times-faster-than-metal-detector-ai-technology-changing-how-local-fans-get-into-big-events/VB24BNGFEZDGLH6V4J3BEA4E24/?fbclid=IwAR0vS8V8qWJyrXzrFa3s4C_K_2I69t-J-ti9xLr3b3Su8rl2NgvmF4ZiQr4

Whether you’re heading to Taylor Swift concerts this weekend, a performance at the Boch Center Theater or a Red Sox game at Fenway Park, you may notice the lines move a lot faster passing through security.

09/05/2023

In this episode of Media Minute, I reconnect with WSJ reporter Brian Gormley on how his beat has changed from healthcare industry VC deals to also include healthcare trends. Media Minute is edited by George.

Media Minute: Episode 6 - Brian Gormley, WSJ, VC and Healthcare Reporter

26/04/2023

Wondering how AI tools like can enhance the tech recruiting process? Check out Ceipal's Sameer Penakalapati's 2nd interview with CNBC's Mikaela Cohen on the very real potential for disruption for the recruitment industry: from candidate search to onboarding and retention.
https://www.cnbc.com/2023/04/25/chatgpt-and-ai-are-talent-recruitment-and-retention-game-changers.html?__source=sharebar|linkedin&par=sharebar

AI and ChatGPT have the potential to reinvigorate the entire HR recruitment and retention experience for both candidates and employees.

14/04/2023

Not my typical day in the office! Story coming soon on Fox 25!

04/04/2023

In this episode of Media Minute, I caught up with TechCrunch reporter Haje Jan Kamps about what it was like as a reporter covering SVB, why having passion truly matters as a spokesperson and the kinds of stories that inspire him.
Hint:
Spokesperson has to be the founder or CEO, be candid and be willing to give real opinions, and of course have deep domain expertise. Keep in mind that TechCrunch covers stories at the intersection of technology builders, startups and VCs so make sure your story pitches are relevant.

Media Minute: Episode 5 - Haje Jan Kamps, Reporter TechCrunch

24/03/2023

Thank you Mimi Wishner Segel NBC10 Boston for recognizing the value that Interise provides in the Boston community by helping minority entrepreneurs.

Efforts to expand the Massachusetts green economy are fueling all kinds of business opportunities. A partnership between a nonprofit and a green energy company is an example of the work being done to help companies expand their footprint and close the racial wealth gap. The phones are usually busy a...

15/03/2023

The latest Media Minute it out! In this episode I talk to my friend Jason Sanchez , Insider about sponsored content and why PR pros should not dismiss this medium for their spokespeople. Media Minute is edited by George.

Media Minute: Episode 3 - Jason Sanchez, Lead Video Producer, Insider Studio

10/03/2023

So excited for the Ubicept team-Check out their vision on the future of imaging in their interview and demo with Haje Kamps :

Ubicept believes it can make computer vision far better and more reliable by ignoring the idea of frames.

06/03/2023

Successful and fun session with Media Lab spin-off Ubicept and diving into future of imaging Engine. Highlight was meeting Ravenel in person for first time after working so closely together during the pandemic on PathCheck Foundation.

02/03/2023

Tune into Episode 3 of Media Minute where I interview the always gracious, funny and helpful Mimi Wishner Segel Pamela Gardner NBC10 Boston on why your B2B story isn't a broadcast news story unless it contains critical elements and her new role as special projects producer.

Media Minute: Episode 3- Mimi Wishner Segel, Special Projects Producer NBC10 Boston

20/11/2022

Our Houston family is here in Boston! Very special!

02/09/2022

Tune into this great advice by Lacy Garcia on debunking myths about prenups and other financial advice for women as told to Azia Celestino News
tinyurl.com/3wybhfjv

Lacy Garcia, Founder and CEO of Willow, joins ChedHER to discuss the most pressing financial issues impacting women today, and everything you need to know about prenups.

19/08/2022

Graham Dodge, president of MIT Media Lab spinoff PathCheck Foundation shares his thoughts on the tech tools that already exist to predict next pandemic: https://tinyurl.com/2s375me9

Earlier this year, in a DICE webinar with Dr. James Wilson, he said that global health crises historically emerged every 5 years, but since 2000, we have seen this cadence become ever more frequent through the onset of SARS, Swine Flu, MERS, Ebola, Zika and of course COVID-19. And now, with the Monk...

09/08/2022

Helpful global data on monkeypox from PathCheck Foundation's partner Ona ...

27/06/2022

Smartphones influence our lives every day.
This means they can play a positive role when responding to public health crises.
The concept of digital vaccines may be new, but Foundation and its partners are exploring all evidence-based prevention approaches to protect public health by harnessing the massive computational power of smartphones.
Check out this recent article in IT Today written by Foundation’s partner, . Neecy Hudson Hood Medicine Initiative, Inc discussing digital vaccines and their potential for slowing the spread of communicable disease.

The following is a guest article by Dr. Neecey Hudson, PhD - Founder & Chief Scientist at Hood Medicine Initiative. Pandemic preparedness has now become a paramount concern across the globe. From vaccine supply chain logistics to hospital capacity management, many nations have failed to provide comp...

21/06/2022

Financial's Senior Certainty Index is live and reveals some sobering data on retirement: https://www.marketwatch.com/story/nearly-one-third-of-older-americans-have-less-than-10-000-for-retirement-11655834396?mod=retiretwitter_new

14/05/2022

Heading into the weekend strong! My client Sam Zimmerman Sagewell lends retirement tips to Forbes

Retirement might be five or ten years away, but now is the time to act if you want to worry less when the big day comes.

06/05/2022

Sam Zimmerman, CEO of Sagewell caught up with U.S.News & World Report again to share more tips and tricks for retirement.

A 401(k) and a 403(b) are similar types of retirement accounts with a few key differences.

04/05/2022

Finishing up media training on a rainy but pretty note.

26/04/2022

Sage advice from Sam Zimmerman@ Sagewell on all things crypto and IRA investments.

You can put cryptocurrency in your IRA, but it may not be a good idea.

08/04/2022

Calling all creatives and chefs! My former colleague Will Burns @ Ideasicle X is helping advertising leaders create a global campaign to get Chicken Kyiv on as many menus around the world as possible. Participating restaurants are already sending proceeds to humanitarian aid for Ukraine. More info here: https://www.gargoylecreative.com/ #/ukraine/

🇺🇦

29/03/2022

Fun catching up with NYT bestselling author Lyons on ingredients needed for good storytelling: https://earnedmediaconsultants.com/blog/f/what-makes-a-tech-story-sing-a-qa-with-dan-lyons

On an unseasonably cold New England morning in March, I had the chance to interview Dan Lyons, NYT bestselling author, Hollywood scriptwriter and former Newsweek and Forbes reporter about what it means to tell a good tec...

22/03/2022

Important read by PathCheck Foundation on citizen engagement during pandemic: https://www.pathcheck.org/en/blog/how-citizen-engagement-could-have-curbed-the-covid-19-pandemic

How citizen engagement could have prevented spread; and how we use what we learned for the next public health crisis.

10/03/2022

Sam Zimmerman, CEO of Sagewell,recently caught up with TheStreet's Jeanette Pavini on scams and how seniors are more susceptible and tips to avoid common traps.

Capitalizing on the “gold-rush” element of crypto scammers will lure consumers through social media to invest or convert their cash to cryptocurrency.

09/03/2022

Thanks to the Sagewell team for producing this video and highlighting some sobering stats about older women and finances. https://twitter.com/SagewellBanking/status/1501284437031407627?s=20&t=KWDoWSjVUMiwXfEX3j1EhA

“While International Women's Day is a day to celebrate, it's also a day to remember how different life financially is for women vs men in retirement. https://t.co/QKZB6fb4ot”