BENT

16/08/2023

Proud to say this 30-second look at Dr. Ayndinyan has garnered 120,000 views on YouTube.

Not bad for a little community hospital.

Northwestern Ear, Nose & Throat physician Dr. Kahren Aydinyan talks about the importance of seeking care for early prevention. For more information about NMC...

19/07/2023

17/07/2023

24/02/2023

Psyched to be part of this effort – and to help make it so successful already!

ST. ALBANS — To prepare for the 2024 rollout of an expanded St. Albans Police Department, city officials are stepping up recruitment efforts.

02/11/2022

27/10/2022

ENT Specialist Kahren Aydinyan, DO talks about surgery services he provdes at Northwestern ENT.

22/09/2022

Our communities are still struggling in the wake of the pandemic. The economy is changing. The work force is changing. That's why the Franklin County Industrial Development Corporation is as important as ever, 50 years after its creation.

We were honored to join the FCIDC in giving the community a look at how the organization's mission developed over time – from the mouths of its own directors, past and present, on the eve of the FCIDC's 50th anniversary.

21/09/2022

OneCare Vermont is one of our favorite partners. We believe in their work and we've been thrilled to share it with our fellow Vermonters.

Here's another glimpse inside OneCare, this time peeking at the organization's work on quality improvement.

15/09/2022

It was a pleasure sharing the Alliance Group's story, a story of real people who really use their professional expertise to help others – while also helping each other.

The Alliance Group has a unique work environment built on mutual respect and readiness to give a helping hand to your co-worker. The fact Alliance is 100% employee owned is a testament that Alliance is a company that works just as hard for its workers.

This is why we love what we do. We came in, found the story, and shared it with people in the most digestible way – video. People might not have heard this story and definitely wouldn't have heard it the same way. We were happy to share it.

Is your story next?

13/09/2022

We partnered with Chiron Revelations for a look at Chiron founder William Hancy's co-workers.

William has decades of professional business coaching experience. He says he's never had a better team.

16/08/2022

We just added a section to our site explaining, simply, that we include close captioning in our edits – at no extra cost. You just have to ask.

To us, it's such an obvious thing to do we didn't even think about spelling it out until a friend suggested we do so.

Because it turns out for some, the idea of close captioning videos is an add-on, an afterthought, something extra – even though statistics show 85% of people watch social media videos with the sound off... and 80% of those people will finish a video with close captioning.

And those are just the marketing stats, beyond the fact that 360 million people have some form of hearing loss.

Our motivation isn't the numbers, though. We believe inclusive creators draw bigger audiences.

Why leave people behind? That doesn't make sense.

So we'll make captions for our videos, any old time. All you have to do is ask.

11/08/2022

What's your favorite ad – and why?

We'll go first. Here's one from the Community, "5 Places." (There are two – we're talking about the one on the bottom.)

For us, this is gold: the idea, the humor, the energy of the edit and the way it completely expresses what the client wanted – in this case, the Argentina tourism ministry – in a way no one could see coming. This is aces advertising.

Now let's see yours! Sure, we might even pay premium prices to skip most of the ads that come our way. But we bet there's some rose petals you've found amongst those thorns.

Five places you should visit with your loved one. . Ministry of Tourism of Argentina.

10/08/2022

We're having a great time working with the incredible, furry, and mostly four-legged team at Chiron Revelations. Here's a little peek at what chamber members can expect at Chiron's demo on August 25.

10/08/2022

Now that you have already met BENT’s better half, I’m the other face of the BENT team, and the first three-quarters of the name.

Ben Chiappinelli. Raised in Franklin County, puttered around for awhile, came back to the Green Mountain State I love.

Since leaving behind the glitz and glamour of Hollywood in the early 2000s, I’ve enjoyed working for smaller and more creative companies in Vermont. Now I’m working for myself (well, and I work for Tom, too, who - as it turns out - also works for me).

An Ad I Think Of Too Often: Levi’s Wide Leg Jeans, "Tainted Love"

The Only Medical Ad I Endorse: Leonard Nimoy’s “Aleve” spot

Currently Reading: "Joe Bob Briggs Goes to the Drive-In"

When not enjoying the slicing and dicing of editing, I like slicing up trees for firewood, then using that firewood to make maple syrup and heat the house. Luckily my family also finds the line between labor and leisure to be a bit blurry.

09/08/2022

This is the new BENT.

What you're now seeing is our new look. New logo. No "Media." A bold new website.

What you WILL see, in the immediate future, is us growing our creative portfolio and engaging with our audience at a new depth.

Why now? Simple. We want to do more. We looked back on our videography these past two-and-a-half years, thinking, "Wow. We've done a lot."

And all of a sudden we had the same thought: we'd like to do much more, much bigger.

We've learned a lot in these couple-plus years. A lot about what moves audiences and how better to target video marketing for our business partners.

Now's the time to apply those lessons and grow – exponentially.

You'll see a lot more behind-the-scenes looks at our process as well as updates about our challenges and achievements. We'll discuss video marketing trends, crafts, and insights in our new blog. We're even contemplating a podcast. We're ready to gab.

Come along for the ride. If you're already following us, thank you. Spread the word. Share the posts. And share your thoughts – comment, like, DM.

Our central hub will be our rebooted website, www.bent.media

Some have asked why we dropped the "Media" from our name. Another lesson learned and applied: simplify. After a few years and dozens and dozens of video productions, BENT encompasses its own unique identity. We don't need to broadcast we're a media company. We're more than that.

We're BENT.

Vermonters love to tell stories.  They love sharing them with people.  They're also, often, the first to rally around a great idea.

05/08/2022

Let's introduce ourselves.

Tom Benton. The "T" in "BENT."

Southern Vermonter taking temporary shelter in the north.

First video gig: recording a school play in the fifth grade.

First video ever: stop motion recreation of the Kong vs. T-Rex fight from "King Kong" (1933).

Favorite video ad: I'm partial to Michael Bay's Verizon ad from way back when, but the Community's "5 Places," for the Argentina tourist ministry, is gorgeous. Best family-friendly f-bomb drop ever.

Outside of work, I'm happiest with my beautiful, thrilling and fascinating partner. And even happier if I have a Heady on hand.

29/07/2022

Exciting things are on the horizon here at BENT Media.

15/07/2022

It was a privilege working with young creativity. We had a blast. Thanks for having us, Spectrum St. Albans!