27/09/2021
It's never to late to PIVOT from your current marketing strategy!
We want to talk to you about KPI.
K- Key
P- Performance
I- Indicators
One of the most important KPI's you can track in your business is cost per dollar.
How much do you spend to make $1?
If you don't know the answer to this, we have some good and bad news.
The Good? You haven't even scratched the surface of potential of your company!
The Bad? You are losing money every second you waste!
KPI's are absolutely essential for scaling, and DM Socials is going to drop some knowledge on ya.
Step 1: Micro campaigns with split tests.
Why: Spend a fraction of your ad budget using two different messages. Find which converts more traffic. Once the micro campaign has finished, dive into the numbers.
Split A grossed $1500 with an ad spend of $750. Cost per dollar= .50. (Costs you $.50 to make $1...FAIL)
Split B grossed $4500 with an ad spend of $750. Cost per dollar = .16. (DING DING DING!!!)
Now you know that with your winning ad campaign, you are literally paying 16 cents to make one dollar. That means that every $1 you give us to market os going to bring you $6.25 back 🤑🤑🤑
Step 2: Take the ad that performed best (split B) and if you are happy with results, 4X your investment in ad spend, pushing it to $3000.
Because you ran a micro campaign to find an effective message, you're now grossing $18,000 with a single ad campaign and only $3000 invested.
Step 3: reinvest proceeds into more splits to continue and refine your marketing strategy. Bring your cost per dollar from $.16 down to $.10.
Start scaling to 5X, 10X, 100X and start seeing your monthly revenues hitting $20k, $50k, $100k , $1MM.
DM Socials is not your average social media management company. We have just finished our own PIVOT in offering our state of the art marketing solutions for your company.
Social Media management, Email Marketing, SEO, Funnels, Internet marketing, hot lead list building, consulting and strategy war rooms!!!