Adventure Copy

30/04/2024

Finally got my hands on some copies of our book that just launched!! 🎉🍾

It’s nice to see your name in print, and I am honored to be listed among these expert marketers, YouTubers, podcasters and writers.

To be clear, they aren’t just content creators. They have a business mindset, and have cracked the code on making money with their creations…. turning that passion into a business.

Next week we’ll be celebrating at , and meeting lots of expert, new, and aspiring content entrepreneurs.

Meet us in Cleveland or attend virtually!

Links for the book and event in the comments.

09/03/2023

Finally released this week! I had the privilege of reading an early copy. Creators, marketers, and content entrepreneurs... this is for YOU. Content and community are the present and future of marketing. Make your content EPIC. Joe Pulizzi and Brian Piper will show you how.

Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

03/03/2023

Great time last weekend at the Travel & Adventure Show in Denver, CO. A jam-packed event, and the Colorado Convention Center was a massive and beautiful venue. One thing is for sure, adventure travel is back!

22/02/2023

Getting stoked for the Travel & Adventure Show in Denver! A great lineup of speakers and massive exhibitor list!

The annual Denver Travel & Adventure Show is where travel lovers come for travel inspiration, expert information and fun, cultural interaction.

29/01/2023

The Most Important Question to Ask Before Writing your Ad:
How do you know if you should start with a story or reveal a secret? Maybe it's best to highlight some social proof. Or should you just get right to the point by naming the price?

The type of approach that will work for your audience depends on the answer to a simple question. (And this decades-old concept has stood the test of time.)

Curious? Link in the comments.

26/01/2023

Have you considered starting an e-newsletter for your business?

Creating Fans of Your Content and Brand A good e-newsletter delivers enduring attention. Your customers will be exposed to your content every week, or every month - depending on your publication schedule. This is much more reliable than waiting for them to decide to visit your website, or hoping the...

12/01/2023

Is your message falling on deaf ears?

Your market's state of awareness, and how that should influence your copy.

04/05/2022

Incredible experience so far at 2022! And we're just getting started.

😆 Entrepremedian JaMarr John Johnson delivered a great message and some laughs to boot.
🤝 Jeremiah Owyang schooled us on the decentralized, peer-to-peer nature of Web3.
👓The always entertaining Ann Handley did NOT disappoint.
🎥 Roberto Clark talked YouTube success.
🪢 Wally Koval told the amazing story of Accidentally Wes Anderson.
🎧 Jordan Harbinger talked all things podcasts.
💰 Chris Guillebeau talked strategies for thriving in the new economy.
🎮 Alisha Ether ("Leesh Capeesh") schooled and entertained us about Twitch and TikTok
📚Brian Clark interviewed 5 x NYT best selling author Dan Pink.

Whew!

It's awesome to be networking with so many amazing writers, marketers, and creators. (And look at this speaker lineup!)

There's also lots of love and swag from the sponsors!

I have already learned more about Web3, creator coins, social tokens, NFTs, DAOs, and POAPs than I never knew to ask.

Tomorrow is another full day and it's going to be awesome!

29/03/2022

15/03/2022

Let’s take out the crystal ball and see what email marketing can expect to see in 2022, along with some things I believe won’t come to pass.

09/03/2022

Been timid about getting started in video? Don't be! It's a great time to build and serve an audience on TikTok. My latest article should help you get started.

A Beginner's Guide to TikTok Last year, TikTok surpassed internet giant Google (and all others, including Facebook, Microsoft, Apple, Amazon, Netflix, YouTube, Twitter, and WhatsApp), as the most trafficked internet domain. You might think TikTok is nothing but pre-teens doing dance challenges… bu...

03/03/2022

Have you been engaging fans on Instagram?

Stay up to date with this quick breakdown from Social Media Examiner.

Discover the four primary Instagram changes happening in 2022 that you need to know about and tips to adjust your strategy accordingly.

27/02/2022

Check out my latest article about the back end of your business.

Are you as focused on the back end of your business as you are on the front end? It can be up to five times more expensive to acquire a new customer than to keep a current customer happy.

23/02/2022

AdventureELEVATE 2022 is set for Eugene, Oregon.
https://www.adventuretravel.biz/events/adventureelevate/oregon-2022/

19/02/2022

Mark your calendars for this free webinar and up your social media game in 2022.

Get your social media marketing strategy and measurement up to speed for 2022 (and beyond). Discover how successful marketers are adapting their strategies right now in relation to ever-evolving social platforms. Sponsored by Tinuiti.

15/02/2022

Are you floundering on instagram?
Do you know how to use the shopping tools for your products?
Do you know when to publish your video content?

14 useful tips with step-by-step guides from Social Media Examiner.

Discover exactly how Instagram video is changing in 2022 and 14 ways to improve your strategy.

09/02/2022

Did you know that...

✏️ Companies who blog get nearly twice as many links to their websites?
✏️ Company blogs have been rated as a 'Top 5' trustworthy source for gathering information?
✏️ Internet users in the U.S. spend 3x more time on blogs than they do on email?

A few thousand words per month could make a big difference for your business.

All that and more in this 2022 report from Opt-in Monster.

Stay up-to-date on the latest blogging trends with our list of blogging statistics & facts. It's updated for 2021 so you have the info you need to optimize!

18/01/2022

Yes Yes Yes. Your content cannot be random. High-quality, educational content gets your prospect ready to buy. Learn more at this free webinar by the pros at MarketingProfs.

Join us for an interactive session in which we break down how to implement a world-class demand generation strategy.

06/01/2022

Give your adventure business a boost by taking one of ATTA's online education courses! The New Year discount expires January 7th.
Link: https://education.adventuretravel.biz

11/11/2021

Today we honor all Veterans and their families.

Your selfless service is appreciated.

I love the opportunity to work with other Veteran-owned businesses, and help them succeed.

Brothers and Sisters, I salute you.

09/11/2021

Do people out there actually think email is a thing of the past?

The latest stats are in and email marketing is stronger than ever before.

Email usage is still growing and it's got the highest ROI of any marketing channel (at $45 for every $1 spent).

See for yourself in the latest State of Email Marketing Report at https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf.

04/11/2021

It’s no secret that travel awakens and inspires. The curious and the brave often find their way around the world, carrying what they learn with them. As we move into a new reality of public health travel restrictions coupled with

10/08/2021

Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates, and operational ideas we’ve been reading and discussing over the past

04/07/2021

Liberty or Death.

21/06/2021

Looking for a boost to your marketing? Take advantage of this opportunity to hear from some of the best in the biz.
It's all going down tomorrow!

Learn the strategies, tools, and tactics you need to leverage AI and Data to grow a business today and into the future.

07/06/2021

Marketing on instagram isn't just about building up your number of followers. You want the "right" followers. Check out the latest tips from Social Media Examiner on how to make sure you're bringing the right people into the fold.

Learn how to attract the right followers on Instagram without buying any extra software or apps.

04/06/2021

It's been a tough year for so many reasons. But we are starting to turn a corner. Remember, nothing lasts forever... so keep pushing during the hard times, and try to enjoy it when you find yourself in the good times.