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Planning is one of the most important stages of approaching your social media strategy.
Set relevant and realistic social media goals. Don't spread yourself too thin and try and reach every platform. It is important to create goals that are attainable. Assess your target audience and hit them on the social network they spend their time.
We are here to help you develop your social media strategy and approach!
Through hyper-targeted custom and lookalike audiences we were able to generate a 21x return on ad spend and generate a huge amount of revenue for a festivals sophomore year!
By using a series of flashy square static and video content with an informative headline and simple but engaging one line copy we gathered a large number of shares and reactions, and an above average CTR of 3.12!
The average CPC for facebook ads across all industries is $1.72 and with this sweeping campaign we were able to get a CPC of $0.17 which is unheard of.
Reach out today and let us get you results!
What is a tracking pixel?
A tracking pixel is HTML code that you can insert on your website or e-mail. The tracking pixel allows one to gather information about user behaviors and conversions.
The pixel gathers a large amount of information about any users that interact with it such as age, location, and what kind of the device the user is on.
Conversion pixels collect this kind of information about people who buy or convert. With this information you can better target future ads.
Contact us today and we will help you better focus your marketing!
Facebook is crazy.
Let us help demystify the madness.
Writing good copy is important to the effectiveness of your posts and ads.
If you are creating an ad, it's great to write your copy TO your target audience. You want to try to write in a voice that will connect with your audience. The best ads have a clear goal and a clear call to action.
You want to keep your copy short and make sure it exemplifies your value. Use simple and easy to understand language.
It's also good to A/B test your copy/content and use whichever ad performs the best.
We have years of experience in writing copy and ads and are here to help!
With videos being a major facet of marketing on social media, Stories are bound to become more popular as time goes on. Stories are low in text and often a quick video clip that can be very effective inexpensive organic advertising.
Since early 2016, the creation and consumption of Stories has skyrocketed 842% and its use is growing faster than feeds. 62% of people become more interested in a brand or company after seeing them in a Story.
Contact us today and we will help you optimize all parts of your organic and paid content/advertising, including Stories.
If you’re a newer business with minimal website traffic, you probably have few options in the way of retargeting. You're best bet is to do some manual targeting where you create audiences based on behaviors, interests, and demographics.
With this type of targeting you can reach your audiences based on what devices they use, relevant interests, or their age/gender.
We can help you with targeting and more to improve your marketing approach today!
Organic traffic is important during these uncertain times.
Let us help you with your organic reach and help you prepare for when you are booming again!
Writing a blog that no one ever reads is the internet equivalent of throwing a party, where half the people who’ve marked themselves as attending on Facebook don’t turn up.
Facebook Dark Posts or unpublished page posts are an important tool to any advertiser. Through the FB interface or a 3rd party one such as ToneDen we can create dark posts that show up to users as Sponsored Ads and don't clutter your organic content!
These ads can be specifically targeted to the audience you choose and are great for A/B testing different content's effectiveness.
We can help you set up Dark Posts today!
Marketing and social media go together like peanut butter and jelly!
We are here to help you optimize your mobile delivery in a way that offers a straightforward and simple way for your potential customers to interact with you and be convinced to buy.
One negative user experience can cost you AT LEAST one potential buyer.
Message us for help in your marketing strategy!
Targeting your audience properly is an important step in making effective ads. Remember, Facebook allows you to not only target by broad interests, but by very specific life events and behaviors.
You want to think outside the box about who you are targeting and why you are targeting them.
Reach out today and we can help you target and retarget so that your ads are served up effectively.
Many people interacting with your advertisements are doing so from mobile devices. Nearly 8 in 10 Americans are online shoppers and more than half are using their phones for that purpose.
Optimizing your advertisements for mobile delivery is key. Colorful square and vertical videos that fit on their screen and stick out when they are scrolling through are the most optimal at reaching potential customers.
We can help you optimize your mobile reach and use social media to increase your reach and customer base.
Proper copy is just as important as the content you use for your ads.
When creating copy, you must ask yourself, will this convert a potential customer to a buying customer?
Here is a great outline of strategic approaches to your copy, no matter what you are selling.
Reach out and we will help you optimize your copy, content, and outreach!
Do you know how to optimize your copy so that it converts and bring your business the results you want? Ask these 51 questions to improve your first drafts.
Customer retention is an important part of any marketing!
As an advertiser, you want to remember that people are human beings first.
Create a sense of community through Facebook groups, share instructional videos, host group chats, or create a blog/website to share your content and direct people to your e-commerce front or FB page.
Things like this will encourage your customers to engage and make them feel like they are a part of something special.
We can help you with e-mail marketing strategies too!
Reach out today!
Reference this checklist of things to check before sending an email to prevent embarrassing snafus in your email marketing campaigns.
Following certain rules and strategies can help you get ahead in the marketing world!
Social media platforms are not only great places to promote, but to build relationships for your business.
By using 80% percent of your posts to inform, entertain and educate you reach more people and reel them in. The other 20% of your posts can be used to advertise, promote, and push sales.
Metrics matter!
Facebook Analytics through page insights and ads manager can help you understand your current audience better and strategically choose which ads and ad types are more effective amongst other things.
We can help you make sense of those numbers.
Wouldn't you love to see your business grow?
There are 3 native Facebook analytics platforms that help marketers evaluate the success of their campaigns. See how to access them and interpret the data.
Creating an effective Call to Action on any of your social media posts is a great way to get people to ACT!
Through your Call to Action you want to create a sense of urgency, compel readers to take action, and make the benefit of your product/service obvious.
Do you need assistance effectively advertising on social media?
We are here to help now!
CPM's (Cost per 1000 impressions) are very low right now! Now is a great time to boost your social media presence and push some ads.
We can help! Reach out to us for all your FB advertising needs.
Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable.
With everyone using their phones to surf social media and the advent of Facebook and Instagram stories, vertical videos are all the rage.
How is the vertical video era started? Which platforms are common for vertical videos? Find the best vertical video ads examples in the article.
We've got a great team here! Here is an example of video content we created for one of our biggest clients.
Why is video Important in Facebook advertising?
Facebook users spend 5X longer looking at a video ad than a static and they watch close to 3 billion hours of video a day!
A study found that 54% of people wanted to see more video content from the brand they support and they are 85% more likely to purchase after viewing video content.
Since users love video more than static posts and they tend to drive more conversions, you can see why video ads are good for your strategy.
We can help you reach your audience more effectively and create content along the way!
Are you one step ahead of the curve during these hard times?
Contact us if you need help strategizing your marketing approach!
With COVID-19 lockdowns taking hold across the world, we're seeing the emergence of new online trends, which may extend well beyond the crisis itself.
The Facebook Pixel is a valuable tool in any advertisers belt.
"What is the Facebook Pixel?" you ask.
It is an extension that you place on your website/storefront to gather data about the behaviors of those you are advertising to so you can better optimize future ads.
The pixel collects how, why, and when your customers/audiences interact with your site. Using this data you can optimize your targeting and create custom audiences that will be more effective!
Want to learn more about marketing? We're here to help!
Wouldn't you love to see engagements and metrics like these?
Use this time to get HELP WITH FACEBOOK ADS so you are ready to go when the economy is!
Toneden is a great tool for FB advertisers!
A member of our team talks about their experience with it here.
How one publicist stands out in the feed
Unprecedented times call for bold strategies.
The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are…
Is your business suffering during the current health crisis?
With many people hunkered down at home actively scrolling their social media, now is a great time to increase your Facebook engagement.
Organic posts only get so much exposure, which is where effective Page Post Engagement posts will put you ahead of the game.
These paid advertisements will be useless if you aren't reaching the right people!
You aren't in the business of throwing money out, right?
You can create audiences by throwing a wide brush over everyone within your target region based on their interests or behaviors OR you can reach people that more closely match your existing customer base, making them more likely to buy.
Using a Custom Audience that is based entirely upon people who have engaged with or visited your site/page is much more effective than trying to reach a large swath of people who have expressed interest in the general product you are selling.
Through these Custom Audiences we can create Lookalike Audiences which are essentially a snapshot of new people who are similar to your already existing customer base.
Stay tuned for more helpful tips and reach out if you need personal, hands-on assistance in increasing your social media presence and reaching more relevant customers!
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