Important Announcement
When combining change and focus, beautiful things can happen.
This is why we’ve decided to move off of Facebook to focus on creating content on LinkedIn and on our website.
The podcast will still continue to exist and grow, so if you would like to continue following the show then you can connect with me on LinkedIn where most of the content will continue to exist. Otherwise, follow the links below and follow/subscribe on your favourite platform.
Thank you to everyone who has supported us and this podcast so far! It truly means the world. We can’t wait to keep sharing this content with you in the new direction we’re taking.
So this isn’t a goodbye, simply a see you elsewhere 😊
Podcast Home:
https://thefounderfilespodcast.buzzsprout.com/
Cameron's LinkedIn:
https://www.linkedin.com/in/cameron-metavolve/
Episode 22 Snippet
Moving from start-up to scale-up means getting off the oscillating rollercoaster of sales and operations to think about how you want the business to exist in the future so that sales and operations can work simultaneously instead of back-to-back.
This changes your way of thinking, so that you start focusing on the systems, structures and foundations you need in your business in order for certain functions to run autonomously.
This is the very essence of what it means to move from start-up to scale-up.
Listen to the full episode with Rob Nichol from Centr. to hear more about a real story of preparing to scale.
https://thefounderfilespodcast.buzzsprout.com/
Episode 22: Rob Nichol - Centr.
What is the difference between growing and scaling? When is the right time to scale your business? What do you need to consider? How do you go about executing your plan?
These are all important questions that many entrepreneurs need answers to when preparing to scale their businesses.
Our guest for this week is Rob Nichol: Founder and CEO of Centr - an AI surveillance and monitoring company. Rob tackles the important questions surrounding business scaling and expands on how he and his team went about executing their scaling strategy.
It's another great episode packed full of valuable information for businesses of all shapes and sizes.
We hope you enjoy it, and don't forget to like, subscribe and share to support the podcast!
https://thefounderfilespodcast.buzzsprout.com/
Episode 22 Introduction
As incredibly exciting as scaling a business may be, it does present a handful of challenges that need to be considered in preparing for the process.
Next week we’re chatting to Rob Nichol, the Founder and CEO of Centr, who will be providing us with some first hand experience on what scaling actually entails, how to know when a business is ready to scale, and what preparations need to be in place.
It’s a great episode for Founders who are considering growing their businesses, as well as for those who have been through the process before.
Tune in on Monday, we’ll see you then!
https://thefounderfilespodcast.buzzsprout.com/
Episode 21 Snippet
Personal Branding is a term that is not often thrown around in the B2B space.
Most businesses are more focused on developing their company's brand without considering the impact that a strong personal brand can have in establishing better relationships with clients, prospects and buyers.
This realisation is one that helped Jason Luboyera, the Founder of 360 DigiSales, to develop his own agency that specialises in helping brands to elevate their presence in the B2B space through personal branding.
Check out the full episode at the link below and if you enjoyed this episode please support the podcast but giving us a like and hitting the subscribe button.
https://thefounderfilespodcast.buzzsprout.com/
Episode 21: Jason Luboyera - 360 DigiSales
Your personal brand is what sets you apart from the competition and makes you memorable.
If you're in the B2B space, your personal brand can be a valuable asset in the sales process as people are more likely to do business with someone they know, like, and trust.
In this episode we talk to Jason Luboyera, the founder of 360 DigiSales which is an agency specifically focused on personal branding, content creation and inbound lead generation for B2B businesses.
Jason walks us through the importance of using LinkedIn as a content marketing and lead generation platform, and sheds some insight on how personal branding is something that is often overlooked by businesses when orchestrating their sales and marketing efforts.
It's a great episode packed with valuable information, and if you're an owner of a B2B business then this one is for you:
https://thefounderfilespodcast.buzzsprout.com
Episode 21 Introduction
If you're a B2B based business then this one is for you!
Tune in on Monday for a brilliant discussion with Jason Luboyera on the importance of personal branding, and how using Linkedin for content creation and inbound marketing can elevate your sales efforts.
Until then, have a great weekend and don't forget to check out our previous episodes on your preferred podcast platform:
https://thefounderfilespodcast.buzzsprout.com
Episode 20 Snippet
Where do you start when trying to improve customer or user experience?
The answer is fairly obvious and that’s to immerse yourself in your user or customer’s perspective and experience.
However, that’s easier said than done when people have their own biases about what they’re offering and the solution they’re trying to get.
That’s why getting people like Marie Whittington form companies like Pepperplane are helpful to remove any bias.
Tune in to the full discussion now:
https://thefounderfilespodcast.buzzsprout.com/
Episode 20: Marie Whittington - Pepperplane Design
We all know the "what" of customer centricity, but not many Founders are well versed in the "how."
That's why we're speaking to Marie Whittington, a designer extraordinaire and the Co-Founder of Pepperplane, a design studio that specialises in UI/UX design.
In this episode, we chat about how customer experience has evolved in the digital age and why many business leaders still struggle to see things from a user/customer perspective. We discuss what UX and UI mean, and why these capabilities are important. We get some insight into Pepperplane's approach to developing world-class UIs and find out how we can all be a bit more customer-centric.
And, of course, we get into Pepperplane's scaling journey to find out about their own entrepreneurial journey and how they're overcoming their own challenges.
Tune in, don't forget to subscribe and enjoy!
https://thefounderfilespodcast.buzzsprout.com/
Episode 20 Introduction
Customer experience has evolved since coming into the digital age.
That’s why we’re taking a deep-dive into User Experience next week with Marie Whittington, the Co-Founder of Pepperplane, a UX/UI Design agency.
In this episode we talk about how UX has transformed how we think about customer centricity and what it means to have truly good user experiences.
#thefounderfilespodcast #thefounderfiles #podcast #business #leadership #entrepreneurship
Bonus Episode Snippet
We took a closer look at the hiring process in this week’s bonus episode, and got some beautiful insights on the topic from our founding partner Cameron Coutts.
The discussion yielded some valuable points, including 3 steps that you can implement, in order to be better at hiring:
1. Have an in-depth understanding of what good looks like for the role (I.e. top performance).
2. Balance intuition and gut feeling with objective criteria and structured interviews.
3. Don’t rush it.
If you do these 3 things then your chances of making a great hire will be a lot higher.
Like, follow, share and enjoy.
https://thefounderfilespodcast.buzzsprout.com
#thefounderfilespodcast #thefounderfiles #podcast #business #leadership #entrepreneurship
Episode 19 - Bonus Episode
Bonus Episode Alert 🚨
Listen now at:
https://thefounderfilespodcast.buzzsprout.com/
In this episode, we chat with our host, Cameron Coutts, about Hiring - a topic that has come up frequently in recent episodes.
Being an Industrial Psychologist, Cameron has expertise in the hiring space and provides some valuable insights to help Founders and leaders make better hires.
Tune in now and if you enjoy this episode please remember to like and subscribe!
Episode 19 Introduction
Next week we'll be mixing things up a bit with another very special edition featuring our founding partners Brett Matheson and Cameron Coutts.
Brett will be interviewing Cameron this time, to discuss Hiring - a recurring topic that has emerged over the last few episodes.
We thoroughly enjoy these discussions, and hope that you do too 🙌
Catch up on previous podcast episodes at the link below and don't forget to like and subscribe!
See you on Monday.
https://thefounderfilespodcast.buzzsprout.com/
Episode 18 Snippet
Whether you're a start-up or a large corporation, it is is inevitable that at some point you will be faced with challenges and obstacles requiring you to make difficult decisions.
Gaining insight and clarity from other founders who have endured the same challenges as you can prove to be invaluable, a realisation that Paul Smith and Ryan Osher had along their journey to establishing Civitas.
Our discussion with these two exceptional individuals is one that is not to be missed!
Listen to the full episode now and have your notepads ready:
https://thefounderfilespodcast.buzzsprout.com/
Episode 18: Paul Smith & Ryan Osher - Civitas
If you had to choose only one episode of The Founder Files to listen to, then this is the one:
https://thefounderfilespodcast.buzzsprout.com/
Whether it's decisions, prioritisation, time management, habits or approaches, there are certain things that the best Founders do that put them a cut above the rest. This includes everything from hiring and delegation to prioritisation and personal productivity habits.
Paul Smith and Ryan Osher are our guests this week providing insights on and to entrepreneurs. They are the Founders of Civitas, a network where Founders and CEOs come together to connect, learn and help each other solve their most complex problems. Paul and Ryan share their most valuable insights from what they've experienced in facilitating peer group sessions with top CEOs, as well as from their own knowledge and experience.
Enjoy this goldmine of insights and don't forget to subscribe!
Want to know what separates some of the best Founders and the rest?
Then this is the episode for you. We chat to Paul Smith and Ryan Osher about some of the key things the best Founders do to grow the most successful businesses.
Why are they best positioned to have an opinion on this topic? They’re the Founders of Civitas, a network of CEOs and Founders that come together to help solve each other’s problems, learn from the best and learn from best practice.
Listen in to this episode on entrepreneurial best practices and don’t forget to subscribe on Spotify and Apple Podcasts.
#thefounderfilespodcast #thefounderfiles #businesspodcast #leadership #business #entrepreneurship
What's the most straightforward way to get everyone in your business aligned and committed to your strategy?
For Steve Pinto (the CEO and Founder of New Reality and CTRL Robotics), the answer is relatively straightforward. He sets the long-term goals of the business and then asks each of his teams to come up with their goals that will help move the business towards the long-term goals.
Listen to the full episode and subscribe on Spotify or Apple Podcasts to get more strategic insights from Steve.
#thefounderfilespodcast #thefounderfiles #businesspodcast #leadership #business #entrepreneurship
Creating value is the most important objective as an entrepreneur. If you're not creating value then your business cannot survive.
This is a core focus of Steve Pinto in his journey to scale two businesses simultaneously - New Reality (a VR company that provides businesses with ways to train their people in ways they've never experienced before) and CTRL Robotics (a company that provides robots to be managed via a platform to optimise your operations).
This episode is a masterclass in entrepreneurial focus, so listen and subscribe on Spotify and Apple Podcasts to find out more.
#thefounderfilespodcast #thefounderfiles #businesspodcast #leadership #business #entrepreneurship
Focus, direction, alignment and decisiveness.
These are the traits that @Steven Pinto - the Founder and CEO of New Reality and CTRL Robotics - embodies to ensure that he can effectively lead and manage two businesses at the same time.
If you want to get a crash course in entrepreneurial focus and how to create it, then this is the podcast for you.
#thefounderfilespodcast #thefounderfiles #businesspodcast #leadership #business #entrepreneurship
Most of us underestimate the importance of a clear identity in business, but the pay-off from being crystal clear about your brand can be huge.
This is exactly what Tristan Van Moerkerken - the CEO and Founder of Optimized ZA - learned when he rebranded his business.
He also takes us through the clear steps he took to do his rebrand and how this all culminated at a strategy off-site with his team. To find out more about his approach, listen and subscribe to the podcast on Spotify and Apple Podcasts.
#thefounderfilespodcast #thefounderfiles #businesspodcast #leadership #business #entrepreneurship
