14/03/2022
The Big 6 of Branding + Media
The "Umbrella" of Branding + Media can be applied to just about anything, but good branding + media will always have the Big 6.
1. Beautiful Design. To put it simply, in a world full of things to look at, people want to look at things that are visually appealing.
2. Value-Rich Content. Actively sharing content that adds value to your audience, whether that's through freebies, education, tips + tricks, or anything else you may offer, does so many things all at once for you and your audience. Value-Rich content furthers your connection, establishes you as an expert, brands you as a go-to solution for common problems, and so much more!
3. Strong Brand Identity.
A strong brand identity picks up where your product or service leaves off. This is how your audience will set your product/service apart from the others.
4. Expertly Written Copy. Well written content can do just about anything for you, including boosting your SEO, sparking a connection between yourself and your audience, establishing yourself as an expert, encourage your audience to convert to sales.
5. Optimized Funnel. Have you heard the quote "Begin with the end in mind."? It's never been more applicable than it is for Branding + Media. Your funnel is the process your audience goes through to get to the end result (generally buying your product, or hiring you for a service). By keeping your funnel at the forefront of your mind, clients will find it significantly easier to convert, and you'll see a big boost too!
6. Genuine Audience Connection. People love to believe in people, and realistically, while the product or service that you offer most likely isn't one of a kind, you are. The connection that you've fostered with your audience over time is what will keep them coming back to you, time after time.
