Little Darling Social

26/02/2024

as a small business owner, you have plenty of positive character traits to show off. here’s how to amplify them on Stories and Reels:

• use Stories to amplify confidence, communication, and self-awareness through content like behind the scenes, get-to-know-me, and upcoming events (like a sale or a special offer)
• use Reels to amplify flexibility, resilience & resourcefulness. Reels are perfect for storytelling, like sharing your mission, ‘top 3 things you should know’ about your biz/service, customer testimonials, and how you got started with your biz/service

tag a small business owner who needs to see this ⤴

23/02/2024

your social media strategy is all about promoting your small business or service. keep your strategy looking good by:
• being clear on goals
• creating valuable content consistently
• making sure your profiles are optimized

11/02/2024

revitalizing your small biz social presence is easy when you know where to start.

07/02/2024

• Tip of the Day • Create an elevated and clean feed aesthetic by color-coding your content pillars.

10/06/2023

06/03/2023

every photo tells a story. i’m starting a new post series to show how small businesses can use product photos to create a mood and an aesthetic to grow their following and customer base.

today’s edition is jewelry ✹ magical, moody, or retail… which aesthetic are you going to try?

01/03/2023

you know how I always talk about aligning your business goals with social strategy? well, here's shortcut for you to remember -- save this post!

27/02/2023

establishing clear goals is everything. start with making sure your social media goals and business goals align -- before you start making content (or undertake a refresh of your account).

24/02/2023

Ready to level up your social presence? I offer packages that work with your budget. Message me for prices.

18/02/2023

This one thing might be scary… but only in the beginning!

Small business owners need to get over the fear of making content. Even if they hire a social media manager 👋 Even if they make a couple of posts and a couple of Reels (even bad ones).

Social media can be confusing and overwhelming -- and this is where a social media manager can truly help you shine.

But knowing how content is made will demystify a big part of social media for you, the small business owner.

And, it will help you feel part of the process. That’s how I like to work, anyway.

What do you think? Are you Team Content or Team Hands Off? Let me know below!

17/02/2023

8 little steps for one big result at the end! The first step is *really really* crucial and is often overlooked. Being successful on social media *means* explicitly linking your business goals to your social media goals.

I think that’s why many small businesses underutilize social media when it could mean the difference between finding new customers (or not), exploring and launching on the right channel(s) for your product/service (or stagnating on the wrong ones), and creating content for the sake of it (vs creating content that delights, informs, and converts).

Are you a small business owner? Which steps surprise you? Let me know in the comments.

15/02/2023

This. Knowing *why* you’re creating and sharing content is key when it comes to reaching your ideal audience.

Start with this question: What is the purpose of the content I’m creating? (For example, is it to inspire, educate, or entertain your audience?)

Answering this single question will help you clarify your content strategy.

Have questions? DM me.

03/02/2023