Who can relate? 😂
#designers #contentmarketing #brandingideas
Check out these facts 🚀
#contentmarketing #designplans #contentideas
Try to incorporate animation in different branding materials, and look like a pro! 💪
Bring your project to us 🚀
You totally need to upgrade your communications with video content! 🎥
Here are some facts so you know why:
- 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
- Mobile video consumption rises by 100% every year. (Insivia)
- In 2022, online videos made up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
Leave a comment if this ever happened to you 😅
You can animate your videos like a pro using Secondary Action!
This is an integral part of animation as it adds interest and realism to the scene. It originates from immediate action, such as when someone’s arm moves backward after throwing something forward.
Make movements with intention.
Check out how the blue square gains protagonism with the Exaggeration effect. A great trick to keep you viewers entretained.
This can make any action look more appealing and entertaining to the audience. In reality, it is less of a tool and more of the degree to which other transitions and features are applied to animation.
Movement not only should be effortless, but also believable.
Have you heard of "Follow through & Overlapping action"? It refers to a short moment after the main action.
It is the idea that body parts of characters or elements of animated objects might continue to move even after a motion is completed. This effect is also called anti-anticipation.
This natural effect can be seen in cinema as well. Sometimes directors deliberately focus on such small acts. This makes the picture much more interesting.
Don't know how to make movement more believable? Here's an animation principle that can solve all your troubles.
Squash and stretch is a drawing method used by animators to show hyperbolical movements in characters. It deals with how a character moves. What do hyperbolical movements mean? Well, it means exaggerated.
These principles prevent rigidity or stiffness to the motion. It allows for a feeling of flexibility and elasticity to your animation. The principle of squash and stretch means that the stronger the squeeze and squash, the bouncier the film will be.
Instead of drawing a perfect subject moving through an action in dozens of poses frame by frame, animation smears accomplish the illusion of motion in a single frame, or a short run of frames, placed in between typical keyframes.
This “blur” creates the sensation of a sudden burst of speed that gives the animation a sense of frantic pace and action that careful keyframe animation doesn’t quite match. The best part is that your eye doesn’t even notice the difference.
We trace our way into the world, and that path in animation it's called ""Arcs".
👉 Arcs are the the visual path of an object or action. This could be the projectile of a bouncing ball, the path of a moving arm, and even the movements of mouth corners during a dialogue scene.
In principle, arcs are based on the fact that all living things move in curved motions and not straight.
Having trouble with the movements in your animations? Let us know so we can help you!
Sometimes the excitement of expectation will have us on the edge of our seats, and sometimes it will have us engaged, waiting for more.
Anticipation helps to prepare the viewer for what's about to happen. When applied, it has the effect of making the object's action more realistic.
Animating movements without a pinch of anticipation will make your motion seem awkward, stale, and lifeless.
The excitement of expectation is one of the things that brings life to your videos.
