20/06/2023
Let’s face it… in todays world, it’s easier than ever to curate a perfectly aesthetic feed. So what can set you apart and make your viewers want to follow along your journey? In my opinion, it all comes down to AUTHENTICITY. People want to feel related too, seen, and HEARD.
So how can you implement this on your socials? Here are some tangible tips!
1. Share the story behind the brand. How did you come up with your idea? What drew you to it? How did you know you’d found your passion?
2. Show behind-the-scenes footage of your work! Show the processes, creativity, and anything else that goes into your brand.
3. Authentically engage. When you’re working on your daily engagement, make sure your comments and dms are thoughtful, and more than just a “so fun!” or “thanks!”. Respond to your viewers like you would in REAL life.
Was this helpful? Let me know below! 👇🏼 And follow along for more tips to help you succeed on your socials.