31/08/2021
Synergy DAB (Blackburn, Burnley & Darwen) Ltd has today, Tuesday 31st August, announced their intention to bid for the recently advertised Blackburn, Burnley & Darwen) small scale DAB multiplex.
The group original 963 East Lancashire service is backed by Shafat Ali, founder and CEO of Asian Sound Radio Group, Like Media Ryan Davies, UK DAB Network's Ash Elford, Huma Ali, MD of Radio In Schools & Education and Gujratii broadcaster Mr. Karolia of Blackburn Gujrati services.
Shafat Ali said of Synergy DAB’s plans to commitment to the local Blackburn, Burnley and Darwen area is arguably one of the most culturally diverse areas of the UK. Using my professional network of nearly three decades in providing Asian Sound Radio, a diverse local broadcaster, I truly believe that it will be possible to provide a good multiplex that ensures all voices of the local community are able to be heard on DAB digital radio.
Our local senior broadcaster Mr. Karolia of the C-DSP service Gujrati Radio says: I'm excited to be a part of Synergy DAB's local application to operate the Blackburn, Burnley & Darwen) small scale DAB multiplex. For a grass roots organisation like ours, being heard on digital radio is a fantastic opportunity to serve the Gujrati speaking population with a dedicated local radio service on a major terrestrial radio platform.
Huma Ali adds: "To support our grass roots service providers in Blackburn, Burnley and Darwen, if Synergy DAB is successful in it's application to operate the multiplex, within six months of launch we will donate up to 500 portable DAB+ radios to disadvantaged households in the local area."
Community, commercial, and aspiring radio services interested in broadcasting to Blackburn, Burnley and Darwen are encouraged to send an expression of interest to [email protected] ASAP
Today, Synergy DAB also announced that if its application to operate the Rochdale & Oldham multiplex is successful, it too will donate a further up to 500 portable DAB+ radios to disadvantaged households in the area within six months of launch too. It means that if both applications are successful, 1000 digital radios will be donated, widening listeners' audience choices voices locally.