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18/01/2024

Hey friends! 👋 Struggling to stay on top of your to-do list? 📝 Let us take the load off! From creating content to managing social media accounts, we've got you covered. 🤖💼

✨ Why stress when you can delegate? 🌟 Say goodbye to overwhelm and hello to productivity! 💪✅

DM us to explore how we can make your life a breeze! 🚀

26/02/2023

Have you heard the phrase "process determines progress?" What it boils down to is that focusing on small, incremental changes is what matters most to achieving big results. That goes for habits, as well, says James Clear, author of Atomic Habits. Tiny changes to your daily routines can lead to significant improvements in your life.

Here are some of the key concepts from that book that you can put into practice to help achieve your goals.

The 1% rule
"Habits are the compound interest of self-improvement." — James Clear

Forget about goals, focus on systems
"Every Olympian wants to win a gold medal." — James Clear

Time-boxing
What do Elon Musk and Bill Gates have in common?
They are billionaires. And they timebox.

The power of identity
By shifting your identity and aligning your actions with your values, you can make lasting changes to your habits. Decide the person you want to become and take steps towards it with small wins.

Habit stacking
Double up on your current habits that exist and add new habits. It's most effective to make a firm commitment in writing with the following format: "After I [CURRENT HABIT], I will [NEW HABIT]."

The role of motivation
You do not rise to the level of your goals. You fall to the level of your systems." - James Clear

Good enough is better than perfect
Don't get bogged down on the optimal plan.
Just get moving.

24/02/2023

Traveling is a big part of life for most entrepreneurs. As an artist and owner of a business that specializes in niche marketing and PR, I need to be presentable no matter where I am. Traveling is a huge part of what I do, both for business and pleasure. I do work from anywhere and everywhere: Whether it's in a camper or a fancy hotel lobby, on a ski lift, at a bar or even when I'm at my grandma's house for a family dinner.

I'd like to share a few tips that have helped me eliminate challenges and enabled me to focus no matter where I am. As we like to say in German, udbung macht den Meister, which means "exercise makes a master" — learning by doing is surely the way to go. Here are some insider tips to make your life easier:

1. Stay organized
2. Create a short but solid to-do list
3. Understand the environmental impacts on your brain while working
4. Choose a view
5. Find the right environment for you
6. Use reminders to improve your focus
7. Remember to breathe

Remember to cross items off the to-do list as they are completed. This elevates your sense of accomplishment and is also very satisfying. Be sure to write down the next steps for follow-up actions you need to take so that when you next pick up your work, you can start exactly where you left off. These little things can all make a big difference to your productivity at the office, whether at home or away!

23/02/2023

The social media landscape evolves constantly. The platforms, trends, and ideas that may have done very well for you a few months ago may not deliver similar results in the future. New trends and strategies may emerge that would require you to adapt quickly to maximize the return on your efforts or risk being left behind.

As the new year approaches, now is the perfect time for marketers to take a holistic view of the landscape, and put themselves in the best possible position to hit the ground running in 2023. The trends that will carry into the new year have already begun taking shape, and it’s now a matter of recognizing them and getting on board at the most opportune time.

1. Twitter is cool again
2. Capitalize on ChatGPT’s AI hype
3. It’s time to BeReal
4. YouTube Shorts can supercharge your subscriber growth
5. Social commerce is more powerful than ever
6. TikTok is where you need to be
7. User Generated Content will drive more sales
8. Prepare to get a lot more personal on LinkedIn
9. Closed captions on videos are a must
10 Expand customer service through social networks

There will most certainly be new trends and strategies that emerge as we get into the new year, such as the fluid and dynamic nature of social media. However, by focusing your energies on the trends highlighted above, you put yourself in a much stronger position to make the most of what the new year can offer.

22/02/2023

Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI.

Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage?

Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile.

In the video, Reynolds shares the ad criteria provided to ChatGPT and reads the AI-generated script directly to the camera. He finishes the read calling the technology “mildly terrifying, but compelling.”

Reynolds is no stranger to jumping on trending topics quickly through his media company Maximum Effort. Past examples include:

The 2019 Aviation Gin ad that served as a response to the infamous Peloton wife controversy was released immediately after the original commercial went viral.
The now-pulled 2021 Peloton ad starring actor Chris Noth aired just days after his character Mr. Big was killed off of the “Sex and the City” reboot “And Just Like That…” On the show, the character suffered a heart attack after riding a Peloton.

Back to Mint Mobile.

Though we don’t know if Reynolds really used ChatGPT to generate the Mint Mobile script, the video offers a glimpse into how marketers can use AI tools to streamline their efforts and describes how many people feel about the possibilities of artificial intelligence — mildly terrified but compelled.

20/02/2023

We tend to think of President's Day as a day off of work and school (for some!) and an excuse to do some sales shopping. (It is a great time to buy a mattress.) But, as you might expect, there is a more significant meaning to the holiday, which we observe on the third Monday in February each year.

When is Presidents' Day?
The third Monday in February. This year, it falls on Monday, February 20, 2023.

Why do we celebrate it?
Though it began as a way to honor our first president, George Washington, it later was changed into a holiday that pays homage to the office as a whole.

Is Presidents' Day a federal holiday?
Yes, it is a federal holiday.

18/02/2023

Want to discover emerging marketing trends that you can put to work right away? Wondering what top marketers think will matter in 2023?

#1: Short-Form Video Leads Content Mix
#2: Proactive Audience Engagement Converts
#3: Social Customer Care Leads to ROI
#4: AI Content Recasts Content Creation Models
#5: Artificial Intelligence Revolutionizes Marketing
#6: Brands Prioritize LinkedIn and TikTok
#7: Facebook Ads Reporting Improves
#8: Trust Mitigates Buyer Hesitancy
#9: Facebook Marketing Returns to Community Development Roots
#10: Machine Learning and AI Improve Facebook Ads
#11: Facebook Messaging Becomes an Important Revenue Channel
#12: Authenticity Rules Over Curated Perfection in the Instagram Feed
#13: UGC Gets Messy
#14: LinkedIn Creator and Influencer User Base Grows
#15: LinkedIn Video Is Seen Less
#16: LinkedIn Favors More External Content
#17: Personal Brands Will Support Company LinkedIn Marketing Goals
#18: Businesses Double Down on LinkedIn for Business Audience Development
#19: SEO Supports Expert Positioning and Discoverability on TikTok
#20: TikTok Algorithm Favors Non-Promotional Content
#21: TikTok Ad Spend Grows
#22: Twitter Spaces Takes Hold
#23: YouTube Leans Further Into Shorts
#24: YouTube Shorts Audience Grows Faster
#25: Brands Embrace YouTube Ads
#26: More Monetization Opportunities for Brands on YouTube
#27: Podcasters Turn to Long-Form Video on YouTube
#28: Real, Relevant Stories Win on YouTube

If you have an offer and a funnel that sells it, the next step is building a community around a brand figurehead and telling stories that impact, entertain, and inform. Give your audience content worth consuming and invite them deeper into your world.

In short, marketing fundamentals aren’t changing but the method of connection is. Be relevant, real, and available on every platform that your viewers are on, and tell stories worth sharing.

18/02/2023

Evergreen content — like the name implies — is timeless.

These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find tons of information on a subject that interests them, which adds value to your blog.

Creating evergreen content does require additional time and money, but it’s worth those investments … if you want to rank higher in search engines, drive traffic for years, and help your audience find exactly what they need.

Original research and data-driven posts are evergreen gold. Likewise, case studies help show off your expertise by promoting real-world results that attract new prospects.

1. Your own original research
2. “Every flippin’ stat” collection
3. “Deep dive for success” case study
4. “What went wrong” case study
5. One shocking stat and its consequences
6. How-to for beginners
7. How-to for advanced users
8. How-to checklist
9. How to do something over time
10. How to pick the best product
11. Ideas and resources
12. Best free and paid tools
13. Top influencers in a specific niche
14. Best books for a specific goal or niche
15. Common mistakes in a specific niche
16. History of a topic or product
17. Single-greatest tip roundup
18. Best or worst practices for a specific goal
19. Complete glossary of a niche or topic
20. Everything you need to know about a niche or topic

Evergreen content is powerful, insanely so. But remember creating it requires an investment. Pick one of the above templates and dig deep.

Above all, aim for originality and value. Being genuinely helpful never goes out of season.

14/02/2023

Happy Valentine's Day!

13/02/2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023.

Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

1. In 2022, the influencer market in the U.S. was valued at a record 16.4 billion.

2. 1 in 4 marketers currently leverage influencer marketing.

3. 72% of Gen Z and Millennials follow influencers on social media.

4. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023.

5. 17% of marketers plan to invest in influencer marketing for the first time in 2023.

6. 38% of marketers say generating sales was their top goal for influencer marketing in 2022.

7. 50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations from celebrities.

8. 92% of marketers believe that influencer marketing is an effective form of marketing.

9. 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months.

10. Micro-influencers generate up to 60% more engagement than macro influencers.

11. 44% of marketers say that the biggest benefit of working with micro-influencers is that it is less expensive.

12. 56% of marketers who invest in influencer marketing work with micro-influencers.

13. Instagram was the most-used influencer marketing platform in the United States in 2022.

14. 72% of marketers used Instagram for influencer campaigns in 2022. This number is predicted to grow by 4.1% in 2023.

15. There were 3.8 million posts tagged with on Instagram in 2021.

16. Lifestyle and beauty were the most popular categories among global Instagram influencers in 2021.

17. In 2021, 86% of marketers from the United States enabled shoppability functions in their influencer marketing campaigns on Instagram.

18. 45% of marketers used TikTok for influencer marketing campaigns in 2022. This number is predicted to grow by 4% in 2023.

19. A TikTok from a macro-influencer (someone with 100,000 to 1 million followers) receives 38,517 views on average.

20. 28% of consumers from the United States report following at least one virtual influencer on YouTube.

21. Dance, music, and gaming were the most popular categories for YouTube influencers in 2021.

22. YouTube micro influencers (those with 100,000 to 1 million followers) have the highest engagement rates on the platform.

23. In 2021, YouTube was the most popular platform to watch gaming influencers for users in the United States and Great Britain.

24. 52% of marketers used Facebook for influencer marketing campaigns in 2022.

25. Influencer videos accounted for 60% of video views on Facebook in the United States in 2022.

26. In 2022, 39% of marketers invested 10 to 20 percent of their marketing budget into influencer marketing.

27. On average, businesses generate $6.50 in revenue for every $1 invested in influencer marketing.

28. In 2022, influencer marketing spend jumped from 3.69 billion to 4.14 billion in the U.S.

29. The average price per post from a TikTok mega-influencer (someone with 1+ million followers worldwide) was $1,034 dollars in 2021.

30. The average price per post from an Instagram mega-influencer (someone with 1+ million followers worldwide) was $1,200 minimum in 2021.

31. The average price per sponsored video from a YouTube mega-influencer (someone with 1+ million followers worldwide) was $2,500 minimum in 2021.

We hope this round up gives you a better picture of the influencer marketing landscape in 2023, as well as a glimpse into the platforms that can take your influencer campaigns to the next level.

10/02/2023

When it comes to being an entrepreneur, having good social skills is crucial.

When reaching your goals in life, you need other people. Even if you are not in it for the money, we need other people for domestic comfort, companionship, etc. When interacting with others, it is essential to have some level of social skills. This includes listening, speaking and having the ability to read body language. Having these skills is especially important as an entrepreneur.

1. Consuming content
2. Putting yourself out there
3. Don't be afraid of rejection

It doesn't matter if you are a business owner, entrepreneur or someone just going through school. We need all need each other to reach our goals. Trying to make it on your own is very hard and often may take a lot more time, energy and money.

Take the time to learn basic social skills, and polish them through daily practice. You will make mistakes early on, but eventually, your hard work will pay massive dividends.

10/02/2023

We all know that Warren Buffett is a genius when it comes to investment strategies. The Oracle of Omaha is also a sage who imparts business and life wisdom that has now reached multiple generations of followers.

In the biography The Snowball: Warren Buffett and the Business of Life, a quote from Buffett raises the bar of success to a level that most of us are actually able to reach, if we put in the work. It will take, however, a willingness to serve humanity and do good in the world, so that others will remember you not by the size of your bank account, but by the size of your heart. Here's Buffett:

I know many people who have a lot of money, and they get testimonial dinners and they get hospital wings named after them. But the truth is that nobody in the world loves them. That's the ultimate test of how you have lived your life. The more you give love away, the more you get.

1. Work with people you love
2. Do work that you love

When people find purpose in their work, it will not only improve that person's happiness, it will boost productivity. To end on a hopeful note, if you don't know what it is you love to do, then I urge your first step to be finding out what it is you should be doing.

08/02/2023

Are your prospects or customers on Instagram? Want to build a presence that draws the right audience to you?

#1: Use a Brand Style Guide to Underscore Branding in Your Content
#2: Set Up Your Instagram Profile for Brand Recognition and Engagement
#3: Design a Well-Rounded Content Plan
#4: Partner With Complementary Brands
#5: Promote Your Instagram Account Across Channels

From cross-promotions and influencer partnerships to optimized profiles and customer content, you have plenty of options to build a brand on Instagram and growing an engaged audience. With these tips, you can use Instagram to build a brand that stands out and thrives so you can meet key business and marketing goals.

08/02/2023

Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated. Giveaways frequently fall into the latter category.

Here are a few reasons you should consider doing a giveaway on social media.

Grow Your Followers
Get More Email Subscribers
Build a Community
Boost Brand Awareness
Increase Engagement
Gather Social Proof
Promote Products
Boost Sales

Hosting a giveaway on social media is an excellent way to grow your business. It can help you gain more followers, build an online community, spread brand awareness, gather leads, and more. You just need to make sure to choose the social media platform your audience is on and select a prize your audience wants and is appropriate for what you are asking them to do. With the right strategy, your giveaway will help you meet your business goals.

05/02/2023

02/02/2023

With the fate of our next couple of weeks of weather on the line, Groundhog Day is a fun way for the family to get together and an excuse to celebrate with fun activities and yummy goodies. Visit our Pinterest page for more ideas on how to celebrate!

1. Serve up some Dirt Pie
2. Read a Groundhog Day book together
3. Craft day
4. Stream the big moment
5. Predict the weather!
6. Shadow tracking
7. Shadow puppets

No matter what day it is, there is always a reason for fun in your house. These ideas are just the beginning of creating a culture of celebration and imagination, no matter the occasion. Here’s to hoping we get warmer weather sooner rather than later! Happy Groundhog Day!

01/02/2023

There are countless Valentine’s Day promotions that you run this month to engage and connect with your audience in fun and creative ways. Here are some industry-specific ideas:

Fitness centers

Host a special Valentine’s Day class for couples.
Run a workout to show your body some love.
Run a workout series to burn off all those sweets.
Create a Valentine’s Day playlist for your classes.
Promote a hot [calorie]-burning love workout or referral program.

Massage therapists and spas

Take a percentage off couples massages or run a couples massage class.
Run a buy one for someone else, get yours half off sales promotion.
Offer chocolate facials (yes, they’re a thing).

Restaurants

Run a couples cooking class.
Throw in a little special something to your delivery or curbside orders.
Add heart-shaped or red/pink items to your menu.

Photographers

Service-based businesses

Be transparent and ask customers for reviews or testimonial videos.
Position a safe/clean home as the best way to love your family members.
Offer deals around showing your home/computer/car some love.

Consumers are forever in search of the perfect gift for their loved ones and significant others. Take advantage of this by creating a blog post or downloadable gift guide. Include items that you offer as well as those you don’t offer.

The goal is for you to build trust by helping your customers find something they’ll want to give to their loved ones; not necessarily to sell or promote your products directly. Remember to share your gift ideas in your on all your social media platforms and even through promotional emails.

If you are working on getting more traffic to your website, there are many things you need to take into consideration. O...

31/01/2023

27/01/2023

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from the marketing budget or employees’ time and expertise. When resources are on the line, leaders want to know that the ways they’re spending them are worthwhile.

1. Start With Historical Metrics
2. Consider More Than Numbers
3. Use Digital Marketing Attribution Models
4. Look at Customer Retention Rates

Marketing may do more than drive sales, but sales numbers often determine its effectiveness. Linking the correct data and results to different campaigns can prove ROI and influence—or lack thereof. Marketing leaders can do this by looking at historical benchmarks and other metrics. But because campaigns may have both immediate and long-term impacts, leaders should also include customer loyalty and sentiment shifts in their final analysis.

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25/01/2023

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Hey friends! 👋 Struggling to stay on top of your to-do list? 📝 Let us take the load off! From creating content to managing social media accounts, we've got you covered. 🤖💼 ✨ Why stress when you can delegate? 🌟 Say goodbye to overwhelm and hello to productivity! 💪✅ DM us to explore how we can make your life a breeze! 🚀

Each year, intelligence firm Sandvine identifies the websites and applications that gobble up the most bandwidth. In 2022, Sandvine’s Global Internet Phenomena Report reinforced an ongoing trend: Data usage from video sites increased by 24% year-over-year, and video now accounts for 65% of all internet traffic. Streaming video had already established itself as the internet’s predominant traffic source even before the onset of the pandemic. With that category’s share only growing, service providers will have to figure out how to meet the growing appetite for data. Sandvine CTO Alexander Haväng stated that telecommunications companies are “expected” to “seek regulatory relief” as demand increases. #internettraffic #traffic #digitalmarketing #marketing #videomarketing #videotraffic #website #worldwideweb #internet #didyouknow #internetexchange #interconnection #pushnotification #digital #network #webtraffic #business #startup #push #affiliate #boost #vehicles #ixp #highway #seo #visitors #visits #clickthrough #clicks #techmeeting

If you are working on getting more traffic to your website, there are many things you need to take into consideration. One of the best ways to increase your traffic is to get quality backlinks integrated throughout your pages. This can be a bit tricky, which is why we have a few tips below to help you. 1. Build Links From Websites With Outdated Sources 2. Use Your Top Referral Sources 3. Publish Complete Guides 4. Create the Right Type of Content 5. Use Your Brand Mentions 6. Become a Source for Bloggers and Reporters 7. Use “Skyscraper” Content 8. Write Testimonials 9. Get Inspiration From Competitors Backlinks help you boost your SEO rankings and bring more traffic to your website. The above strategies will help you build backlinks with white hat methods, boosting your company’s reputation and online presence. Contact us today! 📧 [email protected] #content #contentwriting #contencreation #contentmarketing #contentmanagement #contentcuration #keyword #websitetraffic #SEO #SEOtips #leadgeneration #searchranking #headline #prospect #blog #blogger #bloggerstyle #blogging #writer #follow #freelance #freelancewriter #websitecontent #contentwriting #contentmarketing #contentwriter #digitalmarketing #contentcreator #copywriting #seo #socialmediamarketing #contentcreation #content #contentstrategy #marketing #socialmedia #writing #contentmarketingtips #branding #contentcreators #contentwriters #copywriter #contentmanagement #business #writingcommunity #writingtipsforbeginners #instagram #digitalmarketingagency #blogger #writersofinstagram #contentmarketer #contentmarketingstrategy #blogwriting

Martin Luther King, Jr. Day

The holidays are fast approaching and for our friends in the United States, it’s that time of year when families sit down, have a wonderful dinner, enjoy some turkey and be thankful for all the things that have happened throughout the year. There are a million things to be thankful for this Thanksgiving. Being grateful everyday is one of the main reasons that I was able to work on overcoming anxiety and facing my fears to travel the world. Being thankful is not as hard as you may think. Try this: When you notice yourself thinking of something negative, switch it around to what you are grateful for about the situation. When you are stuck in morning traffic, be grateful for being able to listen to your music for an extra twenty minutes. If your travel partner gets a cold in Malta which botches your dream date night, be thankful for room service. Instead of focusing on how cold it is while walking through the streets of Zurich, be grateful for the warm chestnut stands. If you get lost in San Francisco, missing the opening of the Opera, have gratitude for being able to walk the streets of one of the most beautiful cities in the world. There is always something to be grateful for—always.

You can’t hope to make viral content if you don’t have a solid plan in place for making it happen. First, set a goal. Whether you want 100,000 followers or you hope 100,000 people watch your video, set a concrete goal and work from there. Then, figure out what your audience likes. Where do they hang out? What type of content do they like, share, and engage with the most? Use your answers to determine where to start your campaign and what medium to use (e.g., images or text). Finally, check out past examples of viral content from your competitors. Figure out what made the content so successful and aim to deliver something even better. Contact us today! 📧 [email protected] #content #contentwriting #contencreation #contentmarketing #contentmanagement #contentcuration #keyword #websitetraffic #SEO #SEOtips #leadgeneration #searchranking #headline #prospect #blog #blogger #bloggerstyle #blogging #writer #follow #freelance #freelancewriter #websitecontent

Building client-centric strategies means meeting consumers on their terms. By starting with the voice of the client, and leveraging SEO insights in real-time, marketers can reimagine the possible, connecting with consumers across channels – digital and otherwise. An integrated digital marketing strategy has the potential to increase brand awareness through a strong digital presence. It can enhance conversion rates and drive real value by connecting content and brand messaging across platforms, leading to higher and faster returns on investment. The current day consumer is connected. Shouldn’t your businesses’ client experience and marketing strategies be, as well? We can help. Contact us today! ☎️ (315) 309-3096 | 📧 [email protected] #content #contentwriting #contencreation #contentmarketing #contentmanagement #contentcuration #keyword #websitetraffic #SEO #SEOtips #leadgeneration #searchranking #headline #prospect #blog #blogger #bloggerstyle #blogging #writer #follow #freelance #freelancewriter #websitecontent

COLLABORATION is a powerful tool that will take your business to the next level. Your business can flourish with strategic partnerships and shared interests. When trying to expand your business, bring a talented Content Writer into your process. Help your Content Writer to develop a complete understanding of your business ethics and policies. Open up the virtual floor, and allow him/her to share ideas. Eventually, you will get to see substantial growth in production. Contact us today! ☎️ (315) 309-3096 | 📧 [email protected] 🌐 www.wordsmartr.com #content #contentwriting #contencreation #contentmarketing #contentmanagement #contentcuration #keyword #websitetraffic #SEO #SEOtips #leadgeneration #searchranking #headline #prospect #blog #blogger #bloggerstyle #blogging #writer #follow #freelance #freelancewriter #websitecontent

Content writing is used as a marketing strategy for businesses. #AuthorTask #Contentwriting #Seo #DigitalMarketing

AuthorTask.com creates high-quality blog posts that will help you generate sales and put your website at the top of search engine results. Thank you so much to our valued client for trusting us to work on their successful project! We are so grateful to be working with you. - AuthorTask

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