28/10/2020
Bentley goes under the wing of Audi
The British brand Bentley will become part of Audi in 2021, the German publication Automobilwoche reported, citing its own sources. Another reshuffle within the Volkswagen group is aimed at cutting costs and getting out of the crisis for the British brand, which has suffered from both the coronavirus and Brexit.
According to the publication, despite the fact that 2019 was a successful year for Bentley (the company managed to earn a record 65 million euros), the brand's management had to revise its forecast for 2020 twice. Volkswagen is confident that under the wing of Audi the British brand will be able to quickly increase its potential. In addition, new Bentley models will receive platforms, components and assemblies developed by Audi.
Earlier it was reported that the Volkswagen concern intends to change Bugatti for a stake in the Croatian company Rimac Automobili. The Volkswagen Group does not want to spend more money on the brands Bugatti, Bentley and Lamborghini, which became the property of the concern under the former, now deceased chairman of the supervisory board Ferdinand Piëch. The Group intends to direct all its efforts and financial capabilities to electrification, digitalization and autonomous control systems.