Lapuz Marketing

20/12/2021

I see this ALL THE TIME 🤦‍♂️

Always make sure that your ads are shown to people who are relative to the location of your business.

Do this by setting the location to the right city or radius from where you’re located.

This can save you money and improve your ROI.
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17/09/2021

CREATE LEAD GEN ADS FOR YOUR BUSINESS🧲👥

Lead generation ads are one of the most important ad objectives for service based businesses.

These instructions only show you how to create the ad. Don’t forget about the different lead types, creative testing, basic ad copy practices, and more that you need to know.
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17/09/2021

28 INBOUND LEADS‼️ Still 2 weeks left this month.

Contractors looking to sign more jobs have to start with getting finding more people that are interested in or needs their services. Creating a lead generation ad does exactly that!
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31/08/2021

Automatically respond to a customer!🤖💬

Customers like getting a response when they send a business a message.

Especially since they are taking time out of their day to reach out to you!
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12/03/2021

DON’T KNOW WHAT TO POST?🤔📱

Here are just 7 social media content ideas to help!

Maybe I’ll do another 7 later on.👀
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10/03/2021

DO YOU KNOW YOUR ABCs⁉️

No, not the Alphabet!😂

ABC is a copywriting method that stands for Attention - Benefit - Call To Action

This method hooks your audience, then provides them some sort of value/benefit/entertainment, and then directly tells them what they should do next.

It’s a pretty common strategy, and now that you know it you’ll be able to notice it everywhere.

I mean... just check it out the structure of this caption.😉
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10/03/2021

PERSONAL VS BUSINESS PROFILES📱

If you are a business on social media, it’s important for you to have a business profile.

When people visit a business profile, underneath the name of the business is their category.

This immediately lets them know what kind of business they are.

A business profile is even more important when it comes to social media marketing.

The ability to run ads is critical and one of the top reasons why your business needs to have a business profile!
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06/03/2021

TOP 5 MOST DOWNLOADED APPS IN 2020!🤯📱⁠
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So of course Zoom had a huge boost since Covid happened. Do you think this will continue after things are back to "normal"?⁠
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But check out the next 4 social media apps...⁠
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I still can't believe that there are businesses out there that do not use social media.⁠
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"My company doesn't need it"⁠
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"I have nothing to share"⁠
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"I won't get many likes"⁠
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All of these are just excuses. You can use social media to boost your business.⁠
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We are living in a digital age, and if your business is not online then you're basically non-existent.⁠
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Hire someone (like me 😉) to manage your social media accounts.⁠
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Please LIKE - COMMENT - SHARE - FOLLOW to support. Thank you 🖤⁠⁠⁠⁠⁠⁠⁠⁠⁠

23/02/2021

TEST! TEST! TEST!🚨🧑‍🔬

Like a scientist, it’s always important to test things to see if it works!

A/B testing is essential to improving your digital marketing.

This will give you a solid understanding of what works and what doesn’t work so you can continue to optimize your business.
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21/02/2021

DON’T BE AFRAID TO SHARE YOUR STORY!🗣

Remember humans are generally emotional buyers. By sharing your story you build a connection with your customers.

By creating an emotional connection, you now have more value in their eyes.

“People don’t buy what you do; they buy why you do it and what you do simply proves what you believe” - Simon Sinek

There’s also no right or wrong, because it’s YOUR story to share. You will attract the right people because they will be the ones that is drawn to your story.
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20/02/2021

BUT DO NOT WASTE YOUR MONEY💸🚮

Business owners are turned off by advertising for a few reasons:

1. They tried it on their own and didn’t see results.

2. They hired someone and got burned.

3. They’ve been doing the same thing for years and don’t want to try something new.

4. They’ve believe that it won’t work for their business.

When a social media marketer/agency comes to you with too many “too good to be true” statements then it just might be.

Look for someone who is honest about the process, shares the strategies, and communicates openly about the results.
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20/02/2021

STOP POSTING DULL PICTURES 🛑🙅

If you’re posting a product on social media, do not just post whatever is taken straight from your camera!

Your pictures are most likely dull, boring, and simply not attractive enough to gain attention.

Small edits will make your product stand out and look more appealing.

📸Check out the difference between those 2 pictures📸

You don’t have to use photoshop or even download a new app.

When you go on your photos app there should be a button there that will allow you to edit your picture

*On iPhone* click “Edit” and then click on “Auto” to make a quick edit.

Something so simple can have a huge upside on your social media content.✅
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18/02/2021

🤼‍♂️ CLASH OF THE SILICON VALLEY TITANS 🥊

Facebook is definitely unhappy with Apple’s iOS 14 update. Users who update to iOS 14 have the ability to opt out of ad tracking.

Facebook is known for their ability to hyper target their ads, so it’s obvious why they would be unhappy with Apple’s update.

A large percent of Facebook Advertisers are small and medium sized business who depend on Facebook’s targeted ads in order to maximize their ad budget.

Facebook is continuing to fight this change by encouraging users to accept tracking in order to get a “better ads experience”
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Please LIKE - BOOKMARK - COMMENT - FOLLOW my account if you’re interested in learning more tips and news around social media marketing🖤🤍

Can I get a “W” in the comment section?

12/02/2021

Thoughts on Facebook vs Apple?

12/02/2021

Good to be back.

26/11/2020

Happy Thanksgiving 🍁

23/11/2020

57% of consumers say that Social media marketing influences their shopping behavior.👀

Source: https://www.google.com/amp/s/adespresso.com/blog/facebook-statistics/amp/

Size matters online and numbers never lie. We selected the most relevant Facebook statistics to help you improve your marketing strategies and get the best bang for your buck in 2019.

21/11/2020

$1,295 Ad Spend
- 53 leads
- $24 per lead

1 Job is $10,000 - $80,000+

Helping contractors sign more jobs is fun.😎

I know this client is happy!😌

20/11/2020

𝑾𝒉𝒚 𝒔𝒉𝒐𝒖𝒍𝒅 𝒘𝒆 𝒉𝒊𝒓𝒆 𝒚𝒐𝒖? 𝑰 𝒄𝒂𝒏 𝒋𝒖𝒔𝒕 𝒅𝒐 𝒊𝒕 𝒎𝒚𝒔𝒆𝒍𝒇.

I've heard this objection a few times, and I'm sure more experienced SMMA owners have heard it a hundred times!

Small business owners already wear so many hats.

But, they don't realize that social media marketing, is a full-time job itself.

When they run a boosted Facebook post and see that it just sucks their money with no result, they get frustrated and say it doesn't work.

So they will look to challenge YOU. Now it's up to you to convince them that you have the skills that will make it work.

07/10/2020

On Page vs Off Page SEO. Search Engine Optimization is a large part of digital marketing that focuses on improving your websites ranking and visibility. A good SEO service won’t be cheap because Google’s ranking system is constantly changing so your SEO strategy will need constant updates as well!

16/09/2020

Simple enough right?😂 Plan your initial strategy and content. Test everything. Scale your ads when you find the winning pieces.📈🤑

16/09/2020

So many people are looking to do work at home right now!

This campaign grabbed 28 leads for my pavers/landscaping client at $16.90 per lead.

And this is only one campaign.😉

16/09/2020

18 new leads in the first 9 days for a fitness client!

*Only in the testing phase too* 😉

Social media marketing is an investment when done correctly.📱

08/09/2020

Don’t waste a good idea by not putting in the work to turn it into reality. Success will come to those who are willing to put the work in!📱
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05/09/2020

Do you know your industry’s average cost per click (CPC)?📱
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02/09/2020

What is copywriting and why it’s important for your business?📱
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29/08/2020

If you have dreams, you have the power to turn it into reality.
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28/08/2020

📱Generating leads is important for every business. Whether you’re a contractor or real estate agent, it’s important to get high quality leads...
But how much can you afford to pay for leads?..
Some pay upwards for $200 when they know they can get Thousands, or millions, in return...
As for smaller to medium sized businesses, are you willing to spend $20, or $50, per lead?..
You need to know your break even point, so you don’t end up wasting your money.

26/08/2020

📱One key benefit of social media marketing is creating brand recognition. Even if you don’t plan on spending a dime on paid ads, maintaining your business brand through organic growth can lead to large ROI. For small businesses, this is the easiest and most cost effective solution to building a brand.
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