Squad agency

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Squad agency

VFX Production company
Based in KYIV and BARCELONA
We are [squád] of creating CG
empower creativity
(4)

04/11/2024

We created a video for the new Ukrainian toy brand Otamanko. The main goal of the video is to increase brand awareness and highlight toys such as the train, car, and bulldozer.

We paid special attention to every detail to convey the uniqueness of the toys and create a memorable video. We are glad to have contributed to the promotion of the brand!

Client: IBIS
Brand: Otamanko
VFX studio: [squád]

Chief marketing officer: Druzhynska Olena
Marketing manager Otamanko: Anosova Eugenia
Cheaf of production/Director: Bazanchuk Rostyslav
DoP: Tkachenko Kyrylo, Savchyn Vladyslav

________________________________________
• We are [squád], a VFX production studio specializing in creating high-quality video content.🔥

• Ready to collaborate?👇🏻
Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

24/10/2024

А14 х FIXAR x [squád]

We are incredibly excited to be a part of this modern history that is being made today. And we are honored to have such a strong partner as FIXAR. In 2025, there will be many innovations from both A14 and [squád] Production Studio. There’s a lot of work to be done together, but it’s incredibly exciting and rewarding! AI technology will be a key parameter of the next year, buckle up for a new flight!

Pavel Musin - CEO [squád]

19/10/2024

Which is your favorite?
________________________________________
• We are [squád], a VFX production studio specializing in creating high-quality video content.🔥

• Ready to collaborate?👇🏻
Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

12/09/2024

What drives motion designers crazy? 🤯

From “this is definitely the last edit”to endless changes “just a little bit to the left”, we know how infuriating it can be.

What are some of your ‘favourite’ requests? Share in the comments! 💬

22/08/2024

In the world of advertising, it’s challenging to come up with something completely unique — millions of ideas have already been realized. Even when searching for references, you might come across videos similar to your concept. Besides recurring themes, a common issue is low effectiveness.

So, how do you create successful advertising?

1. Analyze your target audience. For your ad to truly resonate, you need to understand what matters to your target audience. For instance, a vibrant and dynamic video might not suit an older demographic, while dull colors and adult actors may not work for children’s products.

If your product isn’t in the luxury segment, avoid showcasing characters with expensive accessories. Your viewers should easily relate to the characters in the ad.

2. Maximum connectivity between client and production studio. To successfully execute an advertising project, a clear technical brief is essential for both parties. The client should provide clear requirements, while the studio should offer recommendations and ideas for fresh and relevant ex*****on. Working together on the technical brief will ensure a clear understanding of the process and the final result.

3. Choose the right specialists. Even with a great idea and a clear plan, it’s crucial to have professionals working on your ad. Look for not only qualified experts but also those who understand your product’s specifics.

For example, if you need an ad related to football, it’s best to involve someone who genuinely loves football. This will help create a more authentic and engaging portrayal of your product.
__________________________________________
We are [squád], a VFX production studio specializing in creating high-quality video content.

Ready to collaborate?👇🏻
Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

16/08/2024

Project preparation is a crucial stage where the foundation for successful idea ex*****on is laid.
We start with searching for and analyzing references, which is critical for shaping the visual style and concept.

1. Defining the visual Idea and gathering feferences:
We explore a wide range of sources, including films, cartoons, graphics, and advertisements, to find inspiration. Creating storyboards and generating images through neural networks help us clearly visualize the project's concept.

2. Selecting the color palette:
After defining the visual idea, we choose a color palette that will create the desired mood and harmony in the project.

3. Finding references for each frame:
We don’t limit ourselves to general ideas — each frame requires unique references. This allows us to meticulously work out the details and ensure visual consistency throughout the video.

4. Refining references:
If references need refinement, we use Photoshop or neural networks for adaptation. This helps us perfect elements and accurately align with the project's concept.

These stages help us create a high-quality and visually appealing product, into which we pour all our creativity and attention to detail.
_____________________________________

* We are [squád], a VFX production studio specializing in creating high-quality video content.🔥

* Ready to collaborate?👇🏻
Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

27/07/2024

What is a production studio and how to manage It?👇🏻

A production studio is a complex mechanism working in more than 11 directions to create advertising and promotional projects for clients.

As in any business, we have many departments and internal rules. By setting up each department competently, we can achieve our desired results.

A production studio is not only about creativity; a lot of work goes on behind the scenes. When a movie is successful, the producer and director are praised, but without strong departments, their ideas would not be realized. The same is true for our studio.

For long-term success, we need:
• Proper positioning
• Effective management
• Quality advertising
• Clear logistics
• Customized sales operations
• And much more.

We work on several projects simultaneously, handle advertising, set up new processes, and finalize old ones. If you don’t work on each block regularly, the mechanism will stop.

Last month, we managed 7-8 projects simultaneously. This requires a lot of hard work and responsibility. Even with a heavy workload, we need to plan for the future: sign contracts, develop publications, plan media relations, and set tasks for other departments.

The main departments are:
• Project management
• SEO and positioning
• Sales
• Creative department
• SMM
• Advertising and targeting
• Media relations
• Client relations
• Finance
• Technical department
• Legal department

At first glance, it seems simple – «just do it.» But it doesn’t work that way in large companies. You have to scrutinize everything, run focus groups, and conduct analytics – someone has to do that too.

There are months with fewer projects, but the studio’s workload does not decrease. We always plan for innovation, development, and scaling. And this yields results.

19/07/2024

New case Vic Tec x [squád]

Leaf through the carousel to learn more about the project👉🏻

TEAM
ART director: David Krivets
Director: Pavel Musin
Project manager: Liliia Harbuz

3D artist/editor: Alexandr Grinchuk
3D artist/editor: Ilya Sadovsky
3D artist/editor: Anastasia Bilous
3D artist/editor: Yurii Avramenko
2D artist: Jake Nesenenko
Compositing: David Krivets
Sound design: Roman Orlowsky
Scriptwriter: Yehor Ponomarenko
Modeller: Yana Shiyan
Houdini artist: Oleksandr Lutai
Water simulation: Yavorskij Bogdan

19/07/2024

New case Vic Tec x [squád]

TEAM
ART director: David Krivets
Director: Pavel Musin
Project manager: Liliia Harbuz

3D artist/editor: Alexandr Grinchuk
3D artist/editor: Ilya Sadovsky
3D artist/editor: Anastasia Bilous
3D artist/editor: Yurii Avramenko
2D artist: Jake Nesenenko
Compositing: David Krivets
Sound design: Roman Orlowsky
Scriptwriter: Yehor Ponomarenko
Modeller: Yana Shiyan
Houdini artist: Oleksandr Lutai
Water simulation: Yavorskij Bogdan

11/07/2024

The post-project retrospective is an important stage in any team’s work. It is a time to analyze, discuss and improve. We tell you why the retrospective is so important and what main tasks it fulfills.

1. Analyzing mistakes
A retrospective allows you to analyze the completed project in detail, find out what mistakes were made and understand how to avoid them in the future. Discussion helps to see problems from different angles and find the most effective ways to solve them.

2. Recognizing Achievements
A retrospective helps to celebrate the team’s achievements and successes, which helps to motivate and boost morale. Praise plays a key role in creating a positive atmosphere.

3. Process optimization
During the retrospective, we identify weaknesses in work processes and offer ideas for improvement. This can concern both technical aspects and organizational issues.

4. Improving communication
A retrospective improves internal communication by identifying and addressing failures in information transfer. Good communication is key to successful team performance.

A retrospective is a powerful tool for analysis and improvement. It helps you learn from mistakes, recognize achievements, optimize processes and improve communication, making your team more cohesive and effective.

Do you do retrospectives with the team?

11/06/2024

This incredible project is timed to coincide with Euro 2024, in which the Ukrainian national football team will take part. WhiteBit is proud to be the official crypto partner of our national team! Support the Ukrainian national team at Euro 2024 together with WhiteBit!

11/06/2024

Client — WhiteBit

Production team:
General Producer — Ljubov Dzuzhynska
Creative Producer — Dudnyk Yevhenii
Executive Producer — Anastasiia Mytnytska
Producer Assistant — Mary Khakhulyak
Director/Editor — Andrii Serbin
D.O.P. — Ruslan Mingazirov

Style — Vitalii Manko
MUA — Anna Hamalii

Gaffer — Mykyta Stolbov
Playback — Oleksii Honiailo
Focus/1AC — Serhii Zakrevskyi
Sound — Bogdan Zinkevych

Color grading — Kostya Semerei
Sound FX — Vasyl Humenchuk

VFX & CG — [squád] production

VFX Producer — .musin
Project Manager —
CG & Compose —
Sketch artist —

17/05/2024

The project manager is the key element that ensures the successful ex*****on of the entire project. He makes sure that the project is carried out according to plan, on time and with the right quality. He also organizes the work of the team, solves problems and maintains communication with clients.

Key points in the work of a project manager ->

1/ Communication
The project manager is always on call. He or she must respond promptly to clients and employees, and make sure that no question or comment is missed.

It is important to be able to adjust to other people in order to solve various misunderstandings in the team and with clients.

2/ Responsibility
A project manager is responsible for the entire project, as any mistake of one of the employees is his/her mistake. It is important to understand this, accept it and quickly find solutions to problems.

You also need to be very punctual, otherwise it will be pointless to demand punctuality from the team.

3/ Experience
Extensive visual experience is an important aspect of the job, as the project manager often helps make edits and discusses the visual part of the project with the client.

It is important for a project manager in VFX production to have an understanding of basic technical aspects. This helps improve communication within the team and with clients about edits and deadlines.

25/04/2024

1. Why did you choose this particular field?

No movie, cartoon or game is created without characters. They are the ones who attract the maximum attention of the audience.
I wanted to be that person who creates works that can attract the attention of the audience.

2. What do you like most about your job?

I really enjoy watching my animation progress with each interaction I make. It starts to look more “alive”. I always do save animations to determine if it has started to look better, or if I have veered off in the wrong direction.

3. What is the secret to good character animation?

(1) It is important not to be afraid to start over. Animators often strive to create quality animation even if they initially have flaws in the foundation.

(2) Good animation requires a lot of experience and thousands of hours of practice.

4. What is the hardest thing you’ve had to do in your job?

Now it’s difficult for me to convey to the viewer the emotions of the characters, such as in the ITTA project, where I had to convey all the pain of the daughter and father when they were saying goodbye.

5. What animated movies or TV series have had the biggest influence on your style?

The movie «Spider-Man: Into the Spider-Verse” inspired me a lot. I would like to strive for the same quality of animation in my works.

6. What advice do you have for an aspiring character animator?

I would recommend identifying what it is about the animation industry that you enjoy most, and then finding someone who has been in the field for a while so they can teach you the craft.
Without feedback, the road to accomplishment can be a very long one.

7. Share a random fact about yourself)

I like to add fun details to animations that don’t make it into the frame. I hope this brings a smile to the people I give these animations to :)

18/04/2024

At some point, the number of edits may exceed all reasonable limits, and you will find yourself caught in an endless stream of additional requests and changes.

Our tips on how to avoid this👇🏻

1. Make sure you clearly understand the client’s requirements.
2. Explain the work process and the opportunity to influence the outcome.
3. Document your approach in the contract.
4. Agree each step of the work and put it in writing.

[s] Read more about each step in the carousel.

11/04/2024

There is a common misconception that working with studios is more expensive than working with individual artists. However, this is not always the case. We offer a range of benefits that can be important to the success of a project.

Even at the planning stage, we take into account all aspects of the project and offer the best possible solutions, adapting to the client’s budget and needs.

We also have a well-developed quality control and project management system, which helps prevent problems and delays in completing tasks, and subsequently additional costs on the part of the client.

Of course, the cost of a project can depend on many factors, including its scope, complexity and quality requirements. However, in most cases we offer competitive prices and various cooperation options.

04/04/2024

In our recent works we actively use character animation, and this is no accident. That’s why our clients are increasingly requesting to create videos with character animation:

1. Characters have a unique ability to attract attention and be remembered better than simple objects.
2. Animated characters open up limitless possibilities for the realization of non-standard and creative concepts.
3. Characters can best convey emotions and feelings, allowing you to create a deep emotional connection with your audience.
4. They effectively help illustrate complex concepts or ideas, making them more accessible and understandable to a wide audience.
5. Unique characters can be a key element of branding, increasing brand recognition among the audience.

Thus, character animation not only makes videos more interesting and appealing, but also significantly improves the effectiveness of the content as a whole, increasing audience engagement and brand awareness.

Character animation — .ko

28/03/2024

1. Why did you choose this particular field?

It all started in school, my friend had a gaming channel with 3 subscribers, so we thought it would be great idea to make some flashy intro for this legendary channel. That’s how I got to Cinema 4D and it became that kind of hobby to which you return once in a while. Later I learned After Effects and it became my main software and 2D motion graphics my main speciality.

2. What do you like most about your job?

Particularly in AE I really like expressions, they let you create dependencies and systems that move many objects with a single parameter. But it’s important to not overcomplicate things even further :)

3. What is the hardest thing you’ve had to do in your job?

Honestly, I’m such a slowpoke when starting a new project, so I guess in every project the most difficult thing for me is to actually start.

4. What style do you like to work in the most?

Mixing 2D aesthetics and 3D graphics. I appreciate more stylized than realistic approach. Personally I like a lot style of Arcane and Spider-Man: Across the Spider-Verse. I really wish someday to bulk up my skills to be able to work on projects with similar style, could it be motion picture, trailer, some ad or even game.

5. Your favorite project at [squád]?

I think any project where we worked as a whole team, it really feels like you part of this team and inspires you.

6. What advice can you give to an aspiring motion designer?

Seek new horizons and push your ideas and imagination to next level, but also be aware of your mental health, it’s no joke. None of it would matter if in the end you’ll end up being burnt-out, broken person. Take your rest, seek balance, spend time with people you love and your inspiration will naturally grow even further.

7. Share a random fact about yourself)

I’m a huge enjoyer of lego to an extent that I barely manage to not spend my last savings for some new cool set.

I’m a huge metalhead, I really enjoy melodic metalcore and sometimes I dream about learning guitar and starting a band or musical project. Sometimes this kind of music helps A LOT to get things done.

Address

Website

http://www.squad.promo/, https://www.behance.net/squadagency1, https://vimeo.com/user202440020

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Videos

Where do you most often look for references?👀

We created a video for the new Ukrainian toy brand Otamanko. The main goal of the video is to increase brand awareness and highlight toys such as the train, car, and bulldozer. We paid special attention to every detail to convey the uniqueness of the toys and create a memorable video. We are glad to have contributed to the promotion of the brand! Client: IBIS Brand: Otamanko VFX studio: [squád] Chief marketing officer: Druzhynska Olena Marketing manager Otamanko: Anosova Eugenia Cheaf of production/Director: Bazanchuk Rostyslav DoP: Tkachenko Kyrylo, Savchyn Vladyslav ________________________________________ • We are [squád], a VFX production studio specializing in creating high-quality video content.🔥 • Ready to collaborate?👇🏻 Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

For the presentation of the new Fixar 025 eVTOL product in Montenegro, our team created a 3D video that showcases the key features and capabilities of the drone in detail. In the video, we highlighted its innovative design, functionality, and advantages, making the product as clear and understandable as possible for viewers. Our goal is to immerse you in the world of advanced technologies through visual solutions! Client: FIXAR Agency: A14 Production: [squád] TEAM Executive producer: Pavel Musin Project manager: Liliia Harbuz Art director: David Krivets Director: Pavel Musin 3D artist: Bogdan Mikhailov 3D artist: Nick Kaverin 3D artist: Yurii Avramenko 3D artist: Alexandr Grinchuk 3D artist teaser: Artur Klyagin 2D artist/editor: Jake Nesenenko 2D artist: Pavel Sydorkov Compositing/editor: David Krivets Sound design: Roman Orlowsky Screenwriter: Anastasiia Hrytchyna Storyboard: Sofia Kuptsova Modeller: Yana Shiyan

Our team created a new video for PariMatch! 💫 The task was to create an engaging animated video featuring the mascot Lakhy as the main character. We crafted an atmospheric, realistic location and brought the character to life with dynamic animation to capture viewers’ attention. The visuals are enhanced by festive fireworks, creating a true sense of celebration!🎆 ________________________________________ • We are [squád], a VFX production studio specializing in creating high-quality video content.🔥 • Ready to collaborate?👇🏻 Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

• We are [squád], a VFX production studio specializing in creating high-quality video content.🔥 • Ready to collaborate?👇🏻 Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

We created a two-minute video for Gentrack to showcase the new internal platform 3DID. The goal of the video is to engage employees with the possibilities of 3DID, which helps them conduct self-assessment and build career paths based on peer feedback. Our team used a combination of 2D and 3D graphics, focusing primarily on 2D elements, while key objects like the logo and career «paths» were rendered in 3D. We created a dynamic sense of motion, as if the viewer is racing through space. The video features a dark color palette, enhancing contrast and making it visually striking and memorable. The project was completed in just 12 days, demonstrating a high level of professionalism and attention to detail. ___________________________________________ • We are [squád], a VFX production studio specializing in creating high-quality video content.🔥 • Ready to collaborate?👇🏻 Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

Before/after🔥 The full video is already in the profile! ___________________________________________ • We are [squád], a VFX production studio specializing in creating high-quality video content.🔥 • Ready to collaborate?👇🏻 Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

FIXAR x [squád] Our team has created a teaser for the main video, which will showcase all the capabilities of the revolutionary FIXAR 025 eVTOL, set to be unveiled at the exhibition in Montenegro. 📅 October 16-18, 2024 📍 Podgorica, Montenegro Discover the future of aviation with live demos, exciting presentations, and cutting-edge technology at Nikšić Airport. Choose your day or join us for the full event! 🔗 Sign up now via the link in the bio of the @fixar_global account! ______________________________________________ • We are [squád], a VFX production studio specializing in creating high-quality video content.🔥 • Ready to collaborate?👇🏻 Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

Sound design plays an important role in creating a video’s atmosphere and enhancing the emotional impact on the viewer. Let’s take a look at the process of working on the sound for the Atlas project 🔥. Sound design — @rix.sound_design ______________________________________________ • We are [squád], a VFX production studio specializing in creating high-quality video content.🔥 • Ready to collaborate?👇🏻 Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

Sharing archival work that stays relevant🔥 We created a dynamic video for BetWinner dedicated to cyber sports. The project combines modern visual effects and powerful graphics to emphasize the exciting atmosphere of the competition. __________________________________________________ We are [squád], a VFX production studio specializing in creating high-quality video content. Ready to collaborate?👇🏻 Reach out to us via Direct or by any convenient method using the link in our profile bio✉️

Oops, something went wrong… Created by our art director @poka.jpg

Wow, we are already 1 year [and 2 months] old! It seems like only yesterday that we came together as a team called [squád], and today we can already look back on this busy year with pride. Time flies fast when doing what you love to do. Thank you to our wonderful team. Your talent, hard work and creativity are the key to our success.🖤 And a special thank you to everyone who subscribes to us and gives us their feedback. It’s very valuable to us. We are confident that the next year of our team will be even more exciting. Stay with us, because there are a lot of new and interesting things ahead! [squád] — empower creativity

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